Loox ‑ Visual Product Reviews vs UpPromote Affiliate Marketingfor Shopify (2026)

Loox - Visual Product Reviews and UpPromote Affiliate Marketing, while sharing the 'Customer Loyalty' and 'Loyalty and Rewards' Shopify categories, target fundamentally different aspects of business growth. Loox focuses on leveraging social proof through visual product reviews to build trust and increase conversions directly on the product page. It emphasizes automated review collection, customizable widgets, and integrations with shopping channels. UpPromote, on the other hand, is designed to scale revenue through affiliate and referral programs. It automates sales tracking, commission calculations, and provides tools to manage and incentivize affiliate partners. Loox positions itself as a solution for enhancing the customer experience and increasing trust by showcasing positive reviews, particularly photo and video reviews. Its strength lies in its ease of use, visually appealing widgets, and focus on direct impact on conversion rates. UpPromote’s core strength lies in its comprehensive affiliate management tools, including partner portals, flexible commission structures, and fraud prevention features. It appeals to merchants looking to expand their reach and drive sales through external partnerships. The key difference lies in the approach: Loox builds trust *on* the store, while UpPromote builds trust and revenue *through* partners. While both apps can contribute to customer loyalty, they do so through drastically different mechanisms. Loox enhances the perception of the product and store, making existing customers more likely to repurchase and new customers more likely to convert. UpPromote relies on external partners to attract new customers, providing incentives for both the partners and the referred customers. Therefore, the choice between the two heavily depends on the merchant's primary growth strategy.

Loox - Visual Product Reviews and UpPromote Affiliate Marketing, while sharing the 'Customer Loyalty' and 'Loyalty and Rewards' Shopify categories, target fundamentally different aspects of business growth. Loox focuses on leveraging social proof through visual product reviews to build trust and increase conversions directly on the product page. It emphasizes automated review collection, customizable widgets, and integrations with shopping channels. UpPromote, on the other hand, is designed to scale revenue through affiliate and referral programs. It automates sales tracking, commission calculations, and provides tools to manage and incentivize affiliate partners. Loox positions itself as a solution for enhancing the customer experience and increasing trust by showcasing positive reviews, particularly photo and video reviews. Its strength lies in its ease of use, visually appealing widgets, and focus on direct impact on conversion rates. UpPromote’s core strength lies in its comprehensive affiliate management tools, including partner portals, flexible commission structures, and fraud prevention features. It appeals to merchants looking to expand their reach and drive sales through external partnerships. The key difference lies in the approach: Loox builds trust *on* the store, while UpPromote builds trust and revenue *through* partners. While both apps can contribute to customer loyalty, they do so through drastically different mechanisms. Loox enhances the perception of the product and store, making existing customers more likely to repurchase and new customers more likely to convert. UpPromote relies on external partners to attract new customers, providing incentives for both the partners and the referred customers. Therefore, the choice between the two heavily depends on the merchant's primary growth strategy.