Loyal • Customer Segments vs Mipler — Advanced Reportsfor Shopify (2026)
Loyal • Customer Segments and Mipler — Advanced Reports both aim to improve Shopify merchants' business operations and provide analytics, but they approach this goal from different angles. Loyal • Customer Segments focuses on customer segmentation and targeted marketing automation, primarily through integration with Klaviyo. It targets merchants seeking to improve customer retention and loyalty by delivering personalized experiences. The app's strength lies in its automatic customer tagging and pre-built segmentation based on RFM (recency, frequency, monetary value) data. Mipler — Advanced Reports, on the other hand, is a comprehensive reporting tool. It provides merchants with the ability to create custom reports and dashboards to visualize various data points, including sales, financials, inventory, and customer analysis. Mipler stands out with its flexibility in building reports using metafields, tags, and other store properties. The app's AI assistant feature and scheduled email reports enhance its usability and value for merchants with complex reporting needs who want deeper insights into store performance and sales data beyond customer segmentation. Mipler also caters to those who need to share data securely without granting full Shopify admin access.
At a Glance
Loyal • Customer Segments
10 reviews
Mipler — Advanced Reports
492 reviews
Detailed Overview
Loyal • Customer Segments
Segment and target your most valuable customers. Improve retention via tailored email campaigns.
Key Features
- Customer Segmentation – Segment customers by their loyalty
- Store Analytics – Monitor your customer lifetime value and retention rate
- Automatic Customer Tagging – Directly in Shopify
- Weekly Email Summary – See how your customer base and retention changed weekly
- Integrations – Sync segments into your email marketing tools like Klaviyo
Mipler — Advanced Reports
Easily build custom reports and dashboards with metrics to visualize any data from your store.
Key Features
- Real-time support: Let us create your custom reports for you.
- Safely share any report using public links, no need for Shopify admin access.
- Send report as attachments (CSV, Excel, or PDF) via scheduled emails.
- Gain comprehensive insights using tags, metafields, and note attributes.
- AI Assistant that helps create or adjust reports, and even add new columns.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Loyal • Customer Segments5/5 Mipler — Advanced Reports5/5 | ||
| Reviews | 10 | 492 |
Reviews Loyal • Customer Segments10 Mipler — Advanced Reports492 | ||
| Primary Focus | Customer Segmentation & Retention | Custom Reporting & Analytics |
Primary Focus Loyal • Customer SegmentsCustomer Segmentation & Retention Mipler — Advanced ReportsCustom Reporting & Analytics | ||
| Key Differentiation | Automatic Customer Tagging, Klaviyo Integration | Customizable Reports, AI Assistant, Public Links |
Key Differentiation Loyal • Customer SegmentsAutomatic Customer Tagging, Klaviyo Integration Mipler — Advanced ReportsCustomizable Reports, AI Assistant, Public Links | ||
| Target Merchant | Businesses prioritizing customer loyalty & personalized marketing | Businesses requiring detailed sales, financial, & inventory analysis |
Target Merchant Loyal • Customer SegmentsBusinesses prioritizing customer loyalty & personalized marketing Mipler — Advanced ReportsBusinesses requiring detailed sales, financial, & inventory analysis | ||
| Ease of Use (Assumed) | Likely simpler setup due to pre-built segmentation | Potentially steeper learning curve due to customization options |
Ease of Use (Assumed) Loyal • Customer SegmentsLikely simpler setup due to pre-built segmentation Mipler — Advanced ReportsPotentially steeper learning curve due to customization options | ||
| Value Proposition | Increased sales & retention through targeted marketing | Data-driven decision making through comprehensive insights |
Value Proposition Loyal • Customer SegmentsIncreased sales & retention through targeted marketing Mipler — Advanced ReportsData-driven decision making through comprehensive insights | ||
| Customer Segmentation | Yes, based on RFM and tags | Yes, via report creation using tags and metafields |
Customer Segmentation Loyal • Customer SegmentsYes, based on RFM and tags Mipler — Advanced ReportsYes, via report creation using tags and metafields | ||
Our Verdict
For merchants prioritizing customer loyalty and targeted marketing campaigns, Loyal • Customer Segments is the better choice. Its automatic customer tagging and Klaviyo integration simplify the process of creating personalized experiences and driving sales through segmented campaigns. The weekly email summary provides a quick overview of customer base changes, making it easy to monitor progress.
However, for merchants needing in-depth sales, financial, or inventory reporting, Mipler — Advanced Reports is the superior option. The ability to create custom reports using metafields, tags, and an AI assistant provides unparalleled flexibility and control over data analysis. The feature to share reports via public links makes collaboration easy. While Mipler might require more initial setup and learning, its comprehensive reporting capabilities make it invaluable for businesses with complex data needs.
Common Questions
What are the main differences in reporting capabilities?
Loyal focuses on reporting changes in the customer base and retention weekly. Mipler allows for custom reports on almost anything available in the store and reporting can be done via automated emails.
How do they integrate with email marketing?
Loyal specifically mentions integration with Klaviyo. Mipler focuses on custom reports and sending them via scheduled emails, allowing them to be imported to different platforms.
Which is better for a beginner?
Loyal is likely easier for beginners due to its pre-built customer segments and simpler interface. Mipler's customizability could be overwhelming for new Shopify merchants.
Does Mipler focus more on general reporting?
Mipler is more of a general reporting and analytics app. It's reporting is across all available properties, with no focus on just customers.
Which app is better for businesses needing to share reports with investors?
Mipler's public link feature makes it the better option for securely sharing reports with investors without granting them Shopify admin access. Loyal doesn't offer a direct sharing mechanism.
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