Loyal • Customer Segments vs Report Toaster: Custom Reportsfor Shopify (2026)
Loyal • Customer Segments and Report Toaster: Custom Reports both operate within the Operations and Analytics categories on Shopify, but they cater to fundamentally different merchant needs. Loyal focuses specifically on customer segmentation and targeted marketing, positioning itself as a tool to enhance customer loyalty and drive sales through personalized experiences. It leverages recency, frequency, and monetary (RFM) data for customer tagging and integrates directly with Klaviyo for email marketing. Report Toaster, on the other hand, is a comprehensive reporting and analytics app that provides advanced reporting capabilities across all areas of a Shopify store. Its strength lies in its ability to create custom reports using real-time data, which can be customized, automated, exported, and shared. The core difference lies in their focus. Loyal is customer-centric, designed to help merchants understand and engage with their customer base effectively through targeted campaigns. Report Toaster is business-centric, empowering merchants with powerful reporting capabilities to analyze sales, inventory, and other key metrics. While both apps provide valuable insights, Loyal is geared towards improving customer retention and loyalty, whereas Report Toaster focuses on providing in-depth business analytics for informed decision-making.
At a Glance
Loyal • Customer Segments
10 reviews
Report Toaster: Custom Reports
194 reviews
Detailed Overview
Loyal • Customer Segments
Segment and target your most valuable customers. Improve retention via tailored email campaigns.
Key Features
- Customer Segmentation – Segment customers by their loyalty
- Store Analytics – Monitor your customer lifetime value and retention rate
- Automatic Customer Tagging – Directly in Shopify
- Weekly Email Summary – See how your customer base and retention changed weekly
- Integrations – Sync segments into your email marketing tools like Klaviyo
Report Toaster: Custom Reports
Advanced reports, using real-time data that you can report, customize, automate, export, and share.
Key Features
- Start with one of our 130+ report templates to create and save better reports
- Export and download reports as PDF or CSV to share via email or analyze in Excel
- Scheduled reports for automated delivery via email, SMS or Slack
- Share live sales report and inventory report links with staff or third-parties
- Use multi-store reporting to report and compare data from multiple shops
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Loyal • Customer Segments5/5 Report Toaster: Custom Reports5/5 | ||
| Reviews | 10 | 194 |
Reviews Loyal • Customer Segments10 Report Toaster: Custom Reports194 | ||
| Primary Focus | Customer Segmentation & Targeted Marketing | Comprehensive Business Reporting & Analytics |
Primary Focus Loyal • Customer SegmentsCustomer Segmentation & Targeted Marketing Report Toaster: Custom ReportsComprehensive Business Reporting & Analytics | ||
| Key Feature 1 | Automatic Customer Tagging | Custom Report Creation (130+ templates) |
Key Feature 1 Loyal • Customer SegmentsAutomatic Customer Tagging Report Toaster: Custom ReportsCustom Report Creation (130+ templates) | ||
| Key Feature 2 | Klaviyo Integration | Scheduled Reports (Email, SMS, Slack) |
Key Feature 2 Loyal • Customer SegmentsKlaviyo Integration Report Toaster: Custom ReportsScheduled Reports (Email, SMS, Slack) | ||
| Target Merchant | Merchants prioritizing customer retention and personalized marketing | Merchants needing in-depth business analytics and reporting |
Target Merchant Loyal • Customer SegmentsMerchants prioritizing customer retention and personalized marketing Report Toaster: Custom ReportsMerchants needing in-depth business analytics and reporting | ||
| Ease of Use (Inferred) | Likely simpler setup due to focused functionality | Potentially steeper learning curve due to extensive customization options |
Ease of Use (Inferred) Loyal • Customer SegmentsLikely simpler setup due to focused functionality Report Toaster: Custom ReportsPotentially steeper learning curve due to extensive customization options | ||
| Value Proposition | Increase customer loyalty and drive sales through targeted campaigns | Gain insights into key business metrics for informed decision-making |
Value Proposition Loyal • Customer SegmentsIncrease customer loyalty and drive sales through targeted campaigns Report Toaster: Custom ReportsGain insights into key business metrics for informed decision-making | ||
Our Verdict
For Shopify merchants primarily focused on enhancing customer loyalty and driving sales through personalized marketing campaigns, Loyal • Customer Segments is the more suitable choice. Its integration with Klaviyo and automatic customer tagging features streamline the process of creating targeted campaigns based on customer behavior. The weekly email summary also provides a quick overview of customer base and retention changes.
Report Toaster: Custom Reports is the better option for merchants who require comprehensive business analytics and reporting capabilities. Its ability to create custom reports, schedule automated deliveries, and analyze data from multiple stores makes it a powerful tool for data-driven decision-making. While it may require a steeper learning curve to master all its features, the depth of insights it provides makes it invaluable for merchants seeking to optimize their overall business performance.
Common Questions
Which app is easier to use for a beginner?
Loyal • Customer Segments likely offers a simpler user experience due to its focused functionality and specific integration with Klaviyo. Report Toaster's extensive customization options might present a steeper learning curve for beginners.
Which app is better for multi-store reporting?
Report Toaster explicitly supports multi-store reporting, allowing merchants to compare data from multiple shops. Loyal • Customer Segments doesn't mention this capability.
Can I use Loyal • Customer Segments for email marketing if I don't use Klaviyo?
The description strongly emphasizes Klaviyo integration. While other integrations might be possible, Klaviyo is a core component of Loyal's functionality as described. Further investigation would be necessary to confirm other integrations.
Which app helps me understand my best customers?
Loyal • Customer Segments is designed to identify and segment your most valuable customers based on recency, frequency, and monetary value. Report Toaster can provide data about customer behavior, but it doesn't specifically focus on customer segmentation for loyalty purposes.
Does either app integrate with SMS marketing platforms?
Loyal • Customer Segments does not mention SMS integration in the description. Report Toaster offers scheduled reports delivery via SMS.
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