Loyal • Customer Segments vs SupaEasy: AI Functions creatorfor Shopify (2026)
Loyal • Customer Segments and SupaEasy: AI Functions creator, while both having perfect 5/5 ratings, cater to vastly different needs within the Shopify ecosystem. Loyal focuses on customer relationship management by enabling segmentation based on recency, frequency, and monetary value. Its strength lies in its integration with email marketing platforms like Klaviyo, offering merchants a way to personalize communication and improve customer retention. The target audience is likely merchants seeking to leverage data-driven customer segmentation to boost sales and loyalty through targeted marketing. SupaEasy: AI Functions creator, on the other hand, addresses the evolving landscape of Shopify customizations following the deprecation of Scripts. It empowers merchants to create discount, shipping, payment, and validation functions without requiring extensive coding knowledge. Its key strength is its AI-powered function generation, making it accessible to both Shopify Plus users transitioning from Scripts and other Shopify merchants. The target audience includes merchants needing advanced checkout customization and potentially migrating from older script-based solutions. SupaEasy's recent win at Shopify Editions.dev gives it extra credibility. While both fall under the 'Operations' category, Loyal optimizes customer engagement, whereas SupaEasy focuses on optimizing the checkout experience with advanced functionality.
At a Glance
Loyal • Customer Segments
10 reviews
SupaEasy: AI Functions creator
162 reviews
Detailed Overview
Loyal • Customer Segments
Segment and target your most valuable customers. Improve retention via tailored email campaigns.
Key Features
- Customer Segmentation – Segment customers by their loyalty
- Store Analytics – Monitor your customer lifetime value and retention rate
- Automatic Customer Tagging – Directly in Shopify
- Weekly Email Summary – See how your customer base and retention changed weekly
- Integrations – Sync segments into your email marketing tools like Klaviyo
SupaEasy: AI Functions creator
Generate discounts, shipping, payment & validation functions. ShopTank winner at Editions 25.
Key Features
- ShopTank winner at Shopify Editions.dev 2025
- Migrate old Script to new Shopify Functions supa easy.
- Generates & Migrate functions for: discounts, delivery, payment and validation
- A.I. assistant helps you to generate the function you need.
- For every Shopify plan and Shopify merchants not restricted to Shopify Plus
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Loyal • Customer Segments5/5 SupaEasy: AI Functions creator5/5 | ||
| Reviews | 10 | 162 |
Reviews Loyal • Customer Segments10 SupaEasy: AI Functions creator162 | ||
| Primary Function | Customer Segmentation & Targeted Marketing | Custom Shopify Functions Generation (Discounts, Shipping, Payments) |
Primary Function Loyal • Customer SegmentsCustomer Segmentation & Targeted Marketing SupaEasy: AI Functions creatorCustom Shopify Functions Generation (Discounts, Shipping, Payments) | ||
| Target Merchant | Merchants wanting to improve customer retention through targeted marketing. | Merchants needing advanced checkout customizations, particularly those migrating from Shopify Scripts. |
Target Merchant Loyal • Customer SegmentsMerchants wanting to improve customer retention through targeted marketing. SupaEasy: AI Functions creatorMerchants needing advanced checkout customizations, particularly those migrating from Shopify Scripts. | ||
| Ease of Use | Potentially easier, relies on segmentation and email integrations. | Relies on AI generation and Shopify Functions, requiring understanding of checkout processes. |
Ease of Use Loyal • Customer SegmentsPotentially easier, relies on segmentation and email integrations. SupaEasy: AI Functions creatorRelies on AI generation and Shopify Functions, requiring understanding of checkout processes. | ||
| Value Proposition | Increase customer loyalty and drive sales through targeted campaigns. | Take full control of checkout with custom functions and AI assistance. |
Value Proposition Loyal • Customer SegmentsIncrease customer loyalty and drive sales through targeted campaigns. SupaEasy: AI Functions creatorTake full control of checkout with custom functions and AI assistance. | ||
| Key Integration | Klaviyo | Shopify Functions API |
Key Integration Loyal • Customer SegmentsKlaviyo SupaEasy: AI Functions creatorShopify Functions API | ||
| Coding Required | No coding required, relies on segmentation rules. | Minimal to no coding, relies heavily on AI generation, although understanding logic is useful. |
Coding Required Loyal • Customer SegmentsNo coding required, relies on segmentation rules. SupaEasy: AI Functions creatorMinimal to no coding, relies heavily on AI generation, although understanding logic is useful. | ||
Our Verdict
For merchants prioritizing customer retention and personalized marketing, Loyal • Customer Segments is the better choice. Its integration with Klaviyo and focus on customer segmentation makes it easy to target valuable customers with relevant messaging. It's ideal for businesses wanting to enhance customer loyalty and drive sales through targeted campaigns. The relatively low number of reviews, however, should be considered.
Conversely, SupaEasy: AI Functions creator is a more suitable option for merchants needing to customize their checkout process with advanced features such as discounts, shipping options, or payment validations. Especially useful for Shopify Plus users migrating from deprecated scripts, SupaEasy offers a no-code solution for gaining granular control over the checkout experience. The app's popularity, evidenced by its higher review count and Shopify Editions award, suggests greater adoption and potentially more robust support.
Common Questions
Which app is easier to set up and use?
Loyal • Customer Segments is likely easier to set up for merchants familiar with Klaviyo and customer segmentation principles. SupaEasy requires understanding of checkout processes and potential function logic even though no direct coding is needed.
Does Loyal • Customer Segments work on Shopify Plus?
The description does not explicitly state if Loyal works with Shopify Plus, but customer segmentation is beneficial to merchants on any plan. Testing will be required.
Can SupaEasy replace a developer for complex checkout customizations?
SupaEasy reduces the need for a developer, but complex or highly specific checkout requirements might still benefit from expert input.
Which app is better for beginners?
Loyal • Customer Segments is generally better for beginners looking to improve customer retention through targeted marketing. SupaEasy requires a more technical understanding of Shopify's checkout process.
Which app offers better long-term value?
The long-term value depends on the merchant's needs. Loyal offers long-term value by improving customer retention and lifetime value. SupaEasy provides long-term value by enabling ongoing checkout optimization and adaptation to evolving business needs.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store