Loyal • Customer Segments vs WAX: marketing on WhatsAppfor Shopify (2026)
Loyal • Customer Segments and WAX: marketing on WhatsApp both aim to enhance customer relationships and drive sales for Shopify merchants, but they achieve this through distinctly different channels and approaches. Loyal • Customer Segments focuses on segmenting customers based on their loyalty and purchase behavior (recency, frequency, monetary value), then leveraging email marketing (via Klaviyo integration) to deliver targeted messages. This approach is geared towards increasing retention and CLTV by delivering personalized experiences through a proven channel. WAX, on the other hand, utilizes WhatsApp as its primary communication channel. It positions itself as a conversational marketing platform, enabling merchants to engage customers directly via instant messaging. WAX's strength lies in its high open and response rates, facilitating use cases such as abandoned cart recovery, back-in-stock alerts, and post-purchase follow-ups. This makes it ideal for merchants seeking a more immediate and interactive communication strategy. While both apps share the 'Marketing - Other' category on Shopify, they cater to merchants with differing preferences in communication channels and levels of desired personalization.
At a Glance
Loyal • Customer Segments
10 reviews
WAX: marketing on WhatsApp
41 reviews
Detailed Overview
Loyal • Customer Segments
Segment and target your most valuable customers. Improve retention via tailored email campaigns.
Key Features
- Customer Segmentation – Segment customers by their loyalty
- Store Analytics – Monitor your customer lifetime value and retention rate
- Automatic Customer Tagging – Directly in Shopify
- Weekly Email Summary – See how your customer base and retention changed weekly
- Integrations – Sync segments into your email marketing tools like Klaviyo
WAX: marketing on WhatsApp
Improve sales and customer experience on WhatsApp with marketing campaigns and automated flows.
Key Features
- Create engaging marketing campaigns easily and send them at the right time
- Build automated customer journeys thanks to our conversational flow builder
- Chat seamlessly with customers and link your inbox to support tools
- Track performance and optimize the results of your campaigns and automations
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Loyal • Customer Segments5/5 WAX: marketing on WhatsApp5/5 | ||
| Reviews | 10 | 41 |
Reviews Loyal • Customer Segments10 WAX: marketing on WhatsApp41 | ||
| Communication Channel | Email (via Klaviyo) | |
Communication Channel Loyal • Customer SegmentsEmail (via Klaviyo) WAX: marketing on WhatsAppWhatsApp | ||
| Primary Focus | Customer Segmentation & Email Marketing | Conversational Marketing |
Primary Focus Loyal • Customer SegmentsCustomer Segmentation & Email Marketing WAX: marketing on WhatsAppConversational Marketing | ||
| Key Feature Example | Automatic Customer Tagging based on Loyalty | Automated Customer Journeys (flow builder) |
Key Feature Example Loyal • Customer SegmentsAutomatic Customer Tagging based on Loyalty WAX: marketing on WhatsAppAutomated Customer Journeys (flow builder) | ||
| GDPR Compliance | Implied via Klaviyo integration, requires verification. | Explicitly stated |
GDPR Compliance Loyal • Customer SegmentsImplied via Klaviyo integration, requires verification. WAX: marketing on WhatsAppExplicitly stated | ||
| Target Merchant Type | Merchants focused on data-driven personalized email campaigns. | Merchants wanting direct, conversational engagement via WhatsApp. |
Target Merchant Type Loyal • Customer SegmentsMerchants focused on data-driven personalized email campaigns. WAX: marketing on WhatsAppMerchants wanting direct, conversational engagement via WhatsApp. | ||
| Value Proposition | Increase customer loyalty and lifetime value through targeted email marketing. | Drive sales and retention through high-engagement WhatsApp marketing. |
Value Proposition Loyal • Customer SegmentsIncrease customer loyalty and lifetime value through targeted email marketing. WAX: marketing on WhatsAppDrive sales and retention through high-engagement WhatsApp marketing. | ||
Our Verdict
For Shopify merchants heavily invested in email marketing and already using Klaviyo, Loyal • Customer Segments offers a valuable addition by automating customer segmentation and enabling more targeted campaigns. Its strength lies in leveraging data to create personalized experiences at scale through email. However, the low number of reviews relative to WAX should be considered.
In contrast, if a merchant wants a direct, immediate, and highly engaging communication channel, WAX and its focus on WhatsApp marketing is the better choice. The higher review count also lends more credibility. It's particularly well-suited for businesses with customers who are active WhatsApp users and those looking to implement conversational commerce strategies. WAX provides a more interactive experience, albeit potentially more demanding in terms of real-time management.
Common Questions
Which app is easier to set up and use?
WAX likely has a quicker setup due to its focus on a single channel (WhatsApp). Loyal • Customer Segments requires integration with Klaviyo and careful consideration of segmentation criteria, potentially making its initial setup more complex.
Which app is better for abandoned cart recovery?
WAX is explicitly designed for abandoned cart recovery via WhatsApp, offering high open and response rates. While Loyal • Customer Segments could be used for abandoned cart recovery via email, the engagement rates are generally lower.
Which app is better for building long-term customer loyalty?
Both apps contribute to customer loyalty, but in different ways. Loyal • Customer Segments fosters loyalty through personalized email experiences tailored to specific customer segments. WAX builds loyalty through direct, personalized interactions and timely support via WhatsApp.
Does Loyal • Customer Segments work without Klaviyo?
While the description mentions integration with Klaviyo as a key feature, certain segmentation functionalities might still work within Shopify. However, to fully leverage the app's potential for targeted marketing, a Klaviyo integration is almost essential.
Which app is more expensive?
The information provided doesn't include pricing. The cost of each app should be researched separately and factored into the decision based on budget and feature requirements. Also factor in Klaviyo costs if using Loyal • Customer Segments.
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