Loyoly ‑ Loyalty and Referral vs Swish (formerly Wishlist King)for Shopify (2026)
Loyoly and Swish, while both operating in the customer loyalty category on Shopify, offer distinctly different approaches. Loyoly focuses on building a comprehensive, gamified loyalty program beyond basic purchase-based rewards. It emphasizes UGC collection and brand ambassadorship through a diverse range of 'missions'. Swish, on the other hand, centers around wishlist functionality, aiming to capture customer interest and drive conversions by allowing shoppers to save desired products and receive personalized notifications. Swish targets merchants seeking to enhance the customer journey and leverage wishlist data for personalized marketing and improved conversion rates. It offers advanced analytics and integrations with popular marketing platforms like Klaviyo and Meta. Loyoly caters to merchants who want to create a more interactive and engaging loyalty experience, turning customers into active brand advocates through various actions beyond simple purchases. The free setup and customization service of Swish can be attractive to merchants who are less technically inclined or those with complex themes.
At a Glance
Loyoly ‑ Loyalty and Referral
102 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
Loyoly ‑ Loyalty and Referral
Boost customer loyalty & retention and collect UGC with a Next Gen rewards and referral program
Key Features
- A fully customizable loyalty program to match your brand identity
- Referral program to reward loyal customers who recommend your brand
- A library of +40 missions to collect UGC and customer reviews on every channel
- Pre-built or customized rewards linked to your Shopify store
- Easy set-up and integration of your rewards program, in just a few clicks
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Loyoly ‑ Loyalty and Referral5/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 102 | 273 |
Reviews Loyoly ‑ Loyalty and Referral102 Swish (formerly Wishlist King)273 | ||
| Core Functionality | Loyalty & Referral Program (UGC Focused) | Wishlist Management |
Core Functionality Loyoly ‑ Loyalty and ReferralLoyalty & Referral Program (UGC Focused) Swish (formerly Wishlist King)Wishlist Management | ||
| Key Feature Focus | 40+ Missions for UGC & Reviews | Personalized Wishlist Notifications & Analytics |
Key Feature Focus Loyoly ‑ Loyalty and Referral40+ Missions for UGC & Reviews Swish (formerly Wishlist King)Personalized Wishlist Notifications & Analytics | ||
| Integration Highlight | Shopify Store Integration | Klaviyo, GA4, Meta Integrations |
Integration Highlight Loyoly ‑ Loyalty and ReferralShopify Store Integration Swish (formerly Wishlist King)Klaviyo, GA4, Meta Integrations | ||
| Setup Complexity | 3-Minute Setup | Free Setup & Customization Service |
Setup Complexity Loyoly ‑ Loyalty and Referral3-Minute Setup Swish (formerly Wishlist King)Free Setup & Customization Service | ||
| Primary Value Proposition | Build Brand Ambassadors & Collect UGC | Increase Sales & Customer Satisfaction Through Wishlists |
Primary Value Proposition Loyoly ‑ Loyalty and ReferralBuild Brand Ambassadors & Collect UGC Swish (formerly Wishlist King)Increase Sales & Customer Satisfaction Through Wishlists | ||
| Customization | Fully customizable loyalty program | Fully customizable wishlist solution |
Customization Loyoly ‑ Loyalty and ReferralFully customizable loyalty program Swish (formerly Wishlist King)Fully customizable wishlist solution | ||
Our Verdict
If your primary goal is to create a dynamic loyalty program that actively encourages customer engagement and User Generated Content, Loyoly is the better choice. Its extensive mission library allows for a more diverse and interactive loyalty experience. However, for merchants focused on improving conversion rates and leveraging wishlist data for personalized marketing, Swish is the stronger option. Its emphasis on analytics and integrations with marketing platforms makes it a powerful tool for optimizing the customer journey. Swish's free setup and customization are also attractive for those seeking a hassle-free implementation.
Common Questions
Which app is easier to set up?
Loyoly claims a 3-minute setup, while Swish offers a free setup and customization service. Both appear to prioritize ease of use, though Swish might be better for merchants needing personalized configuration assistance.
Which app is better for collecting customer reviews?
Loyoly explicitly highlights its library of missions aimed at collecting customer reviews, making it the better choice for this specific goal.
Which app offers better integrations?
Swish highlights integrations with Klaviyo, GA4, and Meta, making it the stronger choice if you need seamless integration with these platforms.
Which app is better for small businesses with limited marketing resources?
Both apps could be useful. Swish's free setup might be attractive, while Loyoly's UGC focus could offer cost-effective marketing content.
What is the key difference in approach between Loyoly and Swish?
Loyoly aims to create a broader loyalty program with various engagement activities, while Swish focuses specifically on wishlist functionality to capture customer interest and drive conversions.
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