Lucky Orange Heatmaps & Replay vs MIDA: Heatmap, Replay Checkoutfor Shopify (2026)

Lucky Orange Heatmaps & Replay and MIDA: Heatmap, Replay Checkout are both Shopify apps designed to help merchants understand user behavior and optimize their stores for improved conversions. Both offer heatmaps and session replays as core features. However, Lucky Orange positions itself as a comprehensive visual analytics platform with broader capabilities including surveys, checkout tracking, and an AI-powered assistant for data analysis, whereas MIDA’s description focuses on heatmap, replay and checkout analysis. This difference in scope suggests Lucky Orange is targeting merchants seeking a more holistic view of their customer journey. Lucky Orange has a significantly larger user base, reflected in its 792 reviews compared to MIDA's 248. While MIDA boasts a slightly higher rating (4.9/5 vs 4.8/5), the higher review count for Lucky Orange provides more confidence in the robustness and maturity of the platform. Also, the advanced features like the AI assistant “Discovery” in Lucky Orange is a compelling feature for merchants who want to gain quick insights from the data it collects. MIDA, while offering valuable heatmap and replay features, may be better suited for merchants who are newer to using heatmaps or prefer a more focused feature set at a potentially lower price point (though the pricing is not available).

Lucky Orange Heatmaps & Replay and MIDA: Heatmap, Replay Checkout are both Shopify apps designed to help merchants understand user behavior and optimize their stores for improved conversions. Both offer heatmaps and session replays as core features. However, Lucky Orange positions itself as a comprehensive visual analytics platform with broader capabilities including surveys, checkout tracking, and an AI-powered assistant for data analysis, whereas MIDA’s description focuses on heatmap, replay and checkout analysis. This difference in scope suggests Lucky Orange is targeting merchants seeking a more holistic view of their customer journey. Lucky Orange has a significantly larger user base, reflected in its 792 reviews compared to MIDA's 248. While MIDA boasts a slightly higher rating (4.9/5 vs 4.8/5), the higher review count for Lucky Orange provides more confidence in the robustness and maturity of the platform. Also, the advanced features like the AI assistant “Discovery” in Lucky Orange is a compelling feature for merchants who want to gain quick insights from the data it collects. MIDA, while offering valuable heatmap and replay features, may be better suited for merchants who are newer to using heatmaps or prefer a more focused feature set at a potentially lower price point (though the pricing is not available).