Lucky Orange Heatmaps & Replay vs Redirect Hero ‑ Fix 404 linksfor Shopify (2026)
Lucky Orange Heatmaps & Replay and Redirect Hero ‑ Fix 404 links serve very different purposes for Shopify merchants. Lucky Orange focuses on comprehensive website optimization through visual analytics, session recordings, heatmaps, and AI-powered insights. It aims to help merchants understand user behavior, identify friction points, and improve conversion rates. Redirect Hero, on the other hand, has a more focused objective: fixing broken links (404 errors) to improve user experience and SEO. The core difference lies in their approach to site optimization. Lucky Orange takes a broad, data-driven approach to understanding user interaction and conversion funnel optimization, appealing to merchants interested in deep analytics and A/B testing. Redirect Hero solves a specific technical issue (404 errors) that can negatively impact customer experience and search engine rankings. It appeals to merchants focused on technical SEO and maintaining a clean, functional website.
At a Glance
Lucky Orange Heatmaps & Replay
792 reviews
Redirect Hero ‑ Fix 404 links
104 reviews
Detailed Overview
Lucky Orange Heatmaps & Replay
Confidently optimize your store. Use visual analytics & checkout tracking to make smarter decisions.
Key Features
- Session Recording & Heatmaps – Understand visitor behavior with visual analytics
- Surveys – Ask visitors questions to to uncover barriers and motivations
- Checkout Tracking & Analytics – Track key events & pinpoint friction in checkout
- Discovery – Ask questions and get AI-powered answers from your site’s data
- Conversion Funnels – Prebuilt tracking to show where visitors abandon purchases
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating Lucky Orange Heatmaps & Replay4.8/5 Redirect Hero ‑ Fix 404 links5/5 | ||
| Reviews | 792 | 104 |
Reviews Lucky Orange Heatmaps & Replay792 Redirect Hero ‑ Fix 404 links104 | ||
| Core Functionality | Visual Analytics & Conversion Optimization | 404 Error Redirection |
Core Functionality Lucky Orange Heatmaps & ReplayVisual Analytics & Conversion Optimization Redirect Hero ‑ Fix 404 links404 Error Redirection | ||
| Key Features | Session Recordings, Heatmaps, Surveys, AI Assistant (Discovery), Conversion Funnels | Fixes broken links and redirects traffic |
Key Features Lucky Orange Heatmaps & ReplaySession Recordings, Heatmaps, Surveys, AI Assistant (Discovery), Conversion Funnels Redirect Hero ‑ Fix 404 linksFixes broken links and redirects traffic | ||
| Target Merchant | Merchants focused on improving conversion rates and understanding user behavior. | Merchants focused on SEO and preventing lost traffic from broken links. |
Target Merchant Lucky Orange Heatmaps & ReplayMerchants focused on improving conversion rates and understanding user behavior. Redirect Hero ‑ Fix 404 linksMerchants focused on SEO and preventing lost traffic from broken links. | ||
| Complexity | More complex setup and data analysis required. | Likely simpler setup and maintenance. |
Complexity Lucky Orange Heatmaps & ReplayMore complex setup and data analysis required. Redirect Hero ‑ Fix 404 linksLikely simpler setup and maintenance. | ||
| Value Proposition | Increase sales and improve user experience through data-driven optimization. | Prevent lost traffic and improve SEO by automatically fixing broken links. |
Value Proposition Lucky Orange Heatmaps & ReplayIncrease sales and improve user experience through data-driven optimization. Redirect Hero ‑ Fix 404 linksPrevent lost traffic and improve SEO by automatically fixing broken links. | ||
Our Verdict
The best choice depends heavily on the merchant's priorities. Lucky Orange is ideal for merchants who want to deeply understand user behavior, identify friction points in the customer journey, and use data to optimize their website for higher conversion rates. Redirect Hero is suitable for merchants looking for a straightforward solution to automatically manage broken links, improve SEO, and prevent lost traffic.
For merchants starting out, or those primarily concerned with ensuring a functional website, Redirect Hero is likely the better choice due to its focused functionality and simplicity. However, for established stores with a significant volume of traffic and a focus on continuous improvement through data analysis, Lucky Orange offers a more comprehensive and powerful suite of optimization tools.
Common Questions
Which app is easier to use?
Redirect Hero is likely easier to use, as its primary function is automatic redirection of 404 errors. Lucky Orange requires more setup and analysis of the data it provides.
Which app is more expensive?
Pricing information is not provided, but Lucky Orange likely has a more complex pricing structure due to its broader feature set and data usage. Redirect Hero may have a simpler, potentially lower-cost pricing model.
Which app is better for improving SEO?
Redirect Hero directly improves SEO by automatically fixing broken links. Lucky Orange indirectly improves SEO by helping merchants optimize their website for better user experience and higher conversion rates, which can lead to improved search engine rankings.
If I have both, which should I set up first?
Prioritize Redirect Hero to quickly address any existing 404 errors and prevent lost traffic. Then, implement Lucky Orange to gather data and optimize your website for long-term performance improvement.
Do these apps overlap in functionality?
There is minimal overlap. Redirect Hero focuses on 404 errors, while Lucky Orange focuses on user behavior and conversion optimization. They address distinct aspects of site optimization.
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