Lucky Orange Heatmaps & Replay vs Report Toaster: Custom Reportsfor Shopify (2026)
Lucky Orange Heatmaps & Replay and Report Toaster: Custom Reports both fall under the Shopify categories of Operations and Analytics, but cater to distinct needs. Lucky Orange focuses on visual analytics and user behavior, aiming to improve conversion rates by understanding how customers interact with a store. It uses heatmaps, session recordings, surveys, and AI-powered insights to identify friction points and areas for optimization. In contrast, Report Toaster is a robust reporting tool that provides merchants with the ability to create, customize, automate, and share reports using real-time data across multiple stores. Report Toaster emphasizes data manipulation, custom report creation, and scheduled delivery of reports, making it suitable for merchants needing in-depth analysis of sales, inventory, and other operational metrics. While Lucky Orange is geared toward improving the user experience and conversion funnel, Report Toaster aims to provide actionable insights through comprehensive data reporting. The apps' target audiences differ, with Lucky Orange attracting merchants prioritizing visual optimization and conversion rate improvements, while Report Toaster targets merchants who demand granular control over their data analysis and reporting processes.
At a Glance
Lucky Orange Heatmaps & Replay
792 reviews
Report Toaster: Custom Reports
194 reviews
Detailed Overview
Lucky Orange Heatmaps & Replay
Confidently optimize your store. Use visual analytics & checkout tracking to make smarter decisions.
Key Features
- Session Recording & Heatmaps – Understand visitor behavior with visual analytics
- Surveys – Ask visitors questions to to uncover barriers and motivations
- Checkout Tracking & Analytics – Track key events & pinpoint friction in checkout
- Discovery – Ask questions and get AI-powered answers from your site’s data
- Conversion Funnels – Prebuilt tracking to show where visitors abandon purchases
Report Toaster: Custom Reports
Advanced reports, using real-time data that you can report, customize, automate, export, and share.
Key Features
- Start with one of our 130+ report templates to create and save better reports
- Export and download reports as PDF or CSV to share via email or analyze in Excel
- Scheduled reports for automated delivery via email, SMS or Slack
- Share live sales report and inventory report links with staff or third-parties
- Use multi-store reporting to report and compare data from multiple shops
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating Lucky Orange Heatmaps & Replay4.8/5 Report Toaster: Custom Reports5/5 | ||
| Reviews | 792 | 194 |
Reviews Lucky Orange Heatmaps & Replay792 Report Toaster: Custom Reports194 | ||
| Primary Focus | Visual Analytics & User Behavior | Custom Reporting & Data Analysis |
Primary Focus Lucky Orange Heatmaps & ReplayVisual Analytics & User Behavior Report Toaster: Custom ReportsCustom Reporting & Data Analysis | ||
| Key Features | Heatmaps, Session Recordings, AI Insights | Customizable Reports, Automated Delivery, Multi-Store Reporting |
Key Features Lucky Orange Heatmaps & ReplayHeatmaps, Session Recordings, AI Insights Report Toaster: Custom ReportsCustomizable Reports, Automated Delivery, Multi-Store Reporting | ||
| Target Merchant | Merchants focused on conversion rate optimization | Merchants needing advanced data reporting and analysis |
Target Merchant Lucky Orange Heatmaps & ReplayMerchants focused on conversion rate optimization Report Toaster: Custom ReportsMerchants needing advanced data reporting and analysis | ||
| Ease of Use | Likely Easier to pick up due to visual nature of data | Steeper learning curve due to complexity of report customization |
Ease of Use Lucky Orange Heatmaps & ReplayLikely Easier to pick up due to visual nature of data Report Toaster: Custom ReportsSteeper learning curve due to complexity of report customization | ||
| Value Proposition | Understand customer behavior and optimize store design for conversions | Gain deep insights from data and automate reporting processes |
Value Proposition Lucky Orange Heatmaps & ReplayUnderstand customer behavior and optimize store design for conversions Report Toaster: Custom ReportsGain deep insights from data and automate reporting processes | ||
Our Verdict
For merchants primarily focused on improving the user experience and optimizing their online store for conversions through visual insights and customer behavior analysis, Lucky Orange Heatmaps & Replay is the better choice. The tool's heatmaps, session recordings, and AI-powered insights offer a more direct path to identifying and addressing friction points.
However, if the priority is in-depth data analysis, custom reporting, and automated delivery of reports across multiple stores, Report Toaster: Custom Reports is the superior option. Its comprehensive reporting capabilities and ability to create custom reports with calculated fields make it a better fit for merchants who need to closely monitor sales, inventory, and other operational metrics.
Common Questions
Which app is better for identifying checkout abandonment issues?
Lucky Orange offers dedicated Checkout Tracking & Analytics to pinpoint exactly where buyers drop off, while Report Toaster requires custom report configuration to achieve similar insights, making Lucky Orange more directly focused on this.
Can I easily share insights from both apps with my team?
Report Toaster explicitly mentions sharing live sales reports and inventory report links. Lucky Orange does not explicitly mention sharing functionalities in the provided data, although sharing recordings and heatmap screenshots might be possible.
Which app is easier to set up and use?
Based on the described features, Lucky Orange is likely easier to initially set up and use due to its visual nature and AI assistant 'Discovery.' Report Toaster requires more configuration for custom reports, potentially making it steeper to learn.
If I have multiple Shopify stores, which app is more suited to my needs?
Report Toaster offers multi-store reporting, allowing you to analyze data from multiple shops in one place. Lucky Orange does not state multi-store functionality; therefore, Report Toaster is preferable.
How do these apps compare in terms of proactive insights?
Lucky Orange proactively suggests optimizations using its AI assistant, Discovery, while Report Toaster relies on the merchant to define reports and extract insights.
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