Lucky Orange Heatmaps & Replay vs Shoplift ‑ A/B Testing & CROfor Shopify (2026)
Lucky Orange Heatmaps & Replay and Shoplift ‑ A/B Testing & CRO both aim to optimize Shopify stores, but they approach the problem from different angles. Lucky Orange focuses on visual analytics and understanding visitor behavior through heatmaps, session recordings, and surveys, providing insights into why shoppers might be abandoning their carts or struggling to navigate the site. It also offers AI-powered insights with its Discovery feature. In contrast, Shoplift specializes in A/B testing, allowing merchants to experiment with different versions of their product pages, prices, themes, and other elements to determine which performs best. Shoplift also offers features to auto-build experiments and advanced analytics for metrics like RPV and AOV. Lucky Orange is geared towards understanding existing user behavior, while Shoplift is oriented towards proactively testing and optimizing different store configurations.
At a Glance
Lucky Orange Heatmaps & Replay
792 reviews
Shoplift ‑ A/B Testing & CRO
100 reviews
Detailed Overview
Lucky Orange Heatmaps & Replay
Confidently optimize your store. Use visual analytics & checkout tracking to make smarter decisions.
Key Features
- Session Recording & Heatmaps – Understand visitor behavior with visual analytics
- Surveys – Ask visitors questions to to uncover barriers and motivations
- Checkout Tracking & Analytics – Track key events & pinpoint friction in checkout
- Discovery – Ask questions and get AI-powered answers from your site’s data
- Conversion Funnels – Prebuilt tracking to show where visitors abandon purchases
Shoplift ‑ A/B Testing & CRO
AB testing for content, price testing, theme and template testing to optimize conversion rates.
Key Features
- A/B test product pages, landing pages, collections, homepage, prices, and search
- Theme testing for rebrands, navigation optimization, and mini-cart conversion
- Audience segmentation & advanced analytics for RPV, AOV, CVR, CTR, and more
- Lift Assist auto-creates branded, pixel-perfect split tests—no coding needed
- Fast, seamless AB tests with optimized page speeds and zero page flicker
Feature Comparison
| Rating | 4.8/5 | 4.8/5 |
Rating Lucky Orange Heatmaps & Replay4.8/5 Shoplift ‑ A/B Testing & CRO4.8/5 | ||
| Reviews | 792 | 100 |
Reviews Lucky Orange Heatmaps & Replay792 Shoplift ‑ A/B Testing & CRO100 | ||
| Primary Focus | Visual Analytics & Behavior Understanding | A/B Testing & CRO |
Primary Focus Lucky Orange Heatmaps & ReplayVisual Analytics & Behavior Understanding Shoplift ‑ A/B Testing & CROA/B Testing & CRO | ||
| Key Features | Session Recording, Heatmaps, Surveys, AI-powered Insights | A/B Testing for various elements, Auto-built Experiments, Advanced Analytics |
Key Features Lucky Orange Heatmaps & ReplaySession Recording, Heatmaps, Surveys, AI-powered Insights Shoplift ‑ A/B Testing & CROA/B Testing for various elements, Auto-built Experiments, Advanced Analytics | ||
| Ease of Use (Inferred) | Potentially steeper learning curve due to data analysis | Potentially easier with auto-build experiments & simpler testing |
Ease of Use (Inferred) Lucky Orange Heatmaps & ReplayPotentially steeper learning curve due to data analysis Shoplift ‑ A/B Testing & CROPotentially easier with auto-build experiments & simpler testing | ||
| Target Merchant | Merchants struggling with understanding customer behavior and needing deeper insights | Merchants actively seeking to improve conversion rates through experimentation |
Target Merchant Lucky Orange Heatmaps & ReplayMerchants struggling with understanding customer behavior and needing deeper insights Shoplift ‑ A/B Testing & CROMerchants actively seeking to improve conversion rates through experimentation | ||
| Value Proposition | Identify and fix usability issues based on user behavior | Optimize store elements to maximize conversion rates |
Value Proposition Lucky Orange Heatmaps & ReplayIdentify and fix usability issues based on user behavior Shoplift ‑ A/B Testing & CROOptimize store elements to maximize conversion rates | ||
| Checkout Optimization | Directly tracks checkout events | Optimizes elements leading to checkout (e.g., product pages) |
Checkout Optimization Lucky Orange Heatmaps & ReplayDirectly tracks checkout events Shoplift ‑ A/B Testing & CROOptimizes elements leading to checkout (e.g., product pages) | ||
Our Verdict
For merchants primarily focused on understanding why their customers are behaving in certain ways and pinpointing areas of friction in their store, Lucky Orange Heatmaps & Replay is likely the better choice. The session recordings, heatmaps, and surveys provide invaluable qualitative and quantitative insights into user behavior. The AI-powered Discovery tool further enhances this understanding. However, for merchants who are more interested in proactively testing different versions of their store to optimize conversion rates, Shoplift ‑ A/B Testing & CRO is the more suitable option. Its A/B testing capabilities, along with the auto-build experiments, make it easier to experiment with different elements and identify which performs best.
Common Questions
Which app is easier to set up?
Shoplift likely offers a quicker setup due to its Lift Assist feature which auto-creates experiments. Lucky Orange requires more configuration to track specific events and analyze data.
Which app provides more in-depth customer insights?
Lucky Orange provides more in-depth insights into individual customer behavior through session recordings and heatmaps. Shoplift focuses more on aggregate data from A/B tests.
Which app is better for optimizing checkout conversion rates?
Both apps can help, but Lucky Orange directly tracks checkout events to pinpoint drop-off points, offering a slight advantage. Shoplift optimizes elements that lead to checkout.
Which app requires more technical expertise?
Shoplift advertises 'no coding or developer resources', suggesting it's designed for non-technical users. Lucky Orange might benefit from analytical skills to interpret the data gathered.
Which app is better for a store redesign?
Shoplift's theme testing makes it the better option for optimizing a store redesign. Lucky Orange can help understand how users are adapting to the new design after launch.
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