MAG: Form Builder vs Trustoo Pop ups, Email Popupsfor Shopify (2026)
In 2026, Shopify merchants choosing between MAG: Form Builder and Trustoo Pop ups, Email Popups (SendWILL) face a clear decision. MAG: Form Builder, with a 4.5-star rating from 58 reviews, likely focuses on simple form creation. Trustoo Pop ups, Email Popups (SendWILL), on the other hand, is a much more comprehensive solution, evident from its extremely high review count (7110) and a perfect 5-star rating. SendWILL positions itself as an all-in-one e-commerce growth platform, encompassing email list building, email marketing campaigns, and automation features. The key difference lies in their breadth of functionality. MAG: Form Builder probably handles basic form creation, while SendWILL aims to be a complete marketing suite. SendWILL offers features like popups (including exit-intent and spin-the-wheel), a drag-and-drop email editor, automated welcome series, cart recovery, and post-purchase flows. The apps both fall under the Notifications category on Shopify, suggesting overlapping notification features; however, SendWILL has robust features to trigger those notifications based on behavior and segmentation. Therefore, smaller stores and merchants needing a quick and easy form-builder may look to MAG, while businesses looking to grow their email list and automate email marketing and boost sales are better suited for SendWILL (Trustoo).
At a Glance
MAG: Form Builder
58 reviews
Trustoo Pop ups, Email Popups
7,110 reviews
Detailed Overview
Trustoo Pop ups, Email Popups
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
Key Features
- Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us
- Create email campaigns with drag-and-drop editor and professional templates.
- Automate welcome emails, cart recovery, discount alerts, and customer win-back.
- Customize email templates and popup designs to perfectly match your brand style.
- Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.
Feature Comparison
| Rating | 4.5/5 | 5/5 |
Rating MAG: Form Builder4.5/5 Trustoo Pop ups, Email Popups5/5 | ||
| Reviews | 58 | 7110 |
Reviews MAG: Form Builder58 Trustoo Pop ups, Email Popups7110 | ||
| Key Functionality | Form Building (Likely Focused) | Email Marketing, Popups, Automation, List Building |
Key Functionality MAG: Form BuilderForm Building (Likely Focused) Trustoo Pop ups, Email PopupsEmail Marketing, Popups, Automation, List Building | ||
| Target Merchant Type | Merchants needing simple forms | Merchants focused on growth and automation, need an email list builder and campaign tool |
Target Merchant Type MAG: Form BuilderMerchants needing simple forms Trustoo Pop ups, Email PopupsMerchants focused on growth and automation, need an email list builder and campaign tool | ||
| Ease of Use | Likely very easy to set up (assumption) | Easy setup, no coding required |
Ease of Use MAG: Form BuilderLikely very easy to set up (assumption) Trustoo Pop ups, Email PopupsEasy setup, no coding required | ||
| Value Proposition | Quick form creation | All-in-one e-commerce growth platform |
Value Proposition MAG: Form BuilderQuick form creation Trustoo Pop ups, Email PopupsAll-in-one e-commerce growth platform | ||
| Automation Capabilities | Limited/Unknown | Welcome series, cart recovery, win-back emails, post-purchase flows |
Automation Capabilities MAG: Form BuilderLimited/Unknown Trustoo Pop ups, Email PopupsWelcome series, cart recovery, win-back emails, post-purchase flows | ||
| Integration Capabilities | Unknown | Works with Klaviyo, Mailchimp, SMSBump, Privy |
Integration Capabilities MAG: Form BuilderUnknown Trustoo Pop ups, Email PopupsWorks with Klaviyo, Mailchimp, SMSBump, Privy | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
For merchants prioritizing simplicity and basic form creation, MAG: Form Builder might suffice. However, given its limited information, it's difficult to recommend without further details. On the other hand, Trustoo Pop ups, Email Popups (SendWILL) is the clear choice for merchants looking to aggressively grow their email list, automate their email marketing efforts, and boost sales through popups and targeted campaigns. The overwhelmingly positive reviews and comprehensive feature set make it a significantly more robust and attractive option for the majority of e-commerce businesses in 2026. The lack of integration capability information for MAG makes SendWILL a more compelling choice.
Common Questions
Is Trustoo Pop ups, Email Popups (SendWILL) harder to set up than MAG: Form Builder?
Trustoo Pop ups, Email Popups (SendWILL) claims to have an easy setup with no coding required. While MAG: Form Builder's setup is likely also straightforward, SendWILL's claim suggests it's designed to be user-friendly despite its broader feature set.
Can both apps integrate with my existing marketing tools?
Trustoo Pop ups, Email Popups (SendWILL) explicitly states it works with Klaviyo, Mailchimp, SMSBump, and Privy. There is no integration information provided for MAG: Form Builder.
Which app is better for creating simple contact forms?
MAG: Form Builder may be better for creating simple contact forms if that's all you require. However, Trustoo Pop ups, Email Popups (SendWILL) also includes contact form functionality as part of its broader suite, so it could be used for this as well, offering greater flexibility in the long run.
Which app is more focused on increasing sales?
Trustoo Pop ups, Email Popups (SendWILL) is clearly more focused on increasing sales, offering features like cart recovery emails, popup discounts, and automated customer win-back campaigns. MAG: Form Builder doesn't appear to have these sales-oriented features.
Does MAG: Form Builder offer 24/7 support?
The provided information does not mention anything about support for MAG: Form Builder. Trustoo Pop ups, Email Popups (SendWILL) offers 24/7 support via chat or email.
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