Mailchimp Email SMS Marketing vs Trustoo Pop ups, Email Popupsfor Shopify (2026)
Mailchimp Email SMS Marketing and Trustoo Pop ups, Email Popups (SendWILL) both aim to help Shopify merchants grow their business through email marketing and list building. Mailchimp positions itself as a comprehensive, AI-powered marketing automation platform, touting its extensive integration capabilities and ability to unify data for hyper-personalization. It appears to be targeting larger or rapidly scaling businesses that need advanced segmentation and automation capabilities. Trustoo, on the other hand, focuses on ease of use and a streamlined approach to list growth and email campaigns, emphasizing its drag-and-drop editor, customizable templates, and 24/7 support. It promotes itself as an all-in-one platform for e-commerce growth.
At a Glance
Mailchimp Email SMS Marketing
702 reviews
Trustoo Pop ups, Email Popups
7,110 reviews
Detailed Overview
Mailchimp Email SMS Marketing
Drive sales with AI-powered marketing and automation built for e-commerce
Key Features
- Automate welcome emails, cart reminders, and back-in-stock alerts
- Sync Shopify segments to Mailchimp to personalize your outreach further
- Drives sales with unique discounts in email and SMS automations, and popup forms
- Use customer events passed through Shopify pixels to build personalized segments
- View attributed marketing revenue in Shopify—platform switch less and save time
Trustoo Pop ups, Email Popups
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
Key Features
- Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us
- Create email campaigns with drag-and-drop editor and professional templates.
- Automate welcome emails, cart recovery, discount alerts, and customer win-back.
- Customize email templates and popup designs to perfectly match your brand style.
- Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.
Feature Comparison
| Rating | 4.6/5 | 5/5 |
Rating Mailchimp Email SMS Marketing4.6/5 Trustoo Pop ups, Email Popups5/5 | ||
| Reviews | 702 | 7110 |
Reviews Mailchimp Email SMS Marketing702 Trustoo Pop ups, Email Popups7110 | ||
| AI-Powered Marketing | Yes | Not explicitly mentioned |
AI-Powered Marketing Mailchimp Email SMS MarketingYes Trustoo Pop ups, Email PopupsNot explicitly mentioned | ||
| Integrations | 300+ | Works with Klaviyo, Mailchimp, SMSBump, Privy |
Integrations Mailchimp Email SMS Marketing300+ Trustoo Pop ups, Email PopupsWorks with Klaviyo, Mailchimp, SMSBump, Privy | ||
| Ease of Use | Not explicitly highlighted | Easy setup, no coding |
Ease of Use Mailchimp Email SMS MarketingNot explicitly highlighted Trustoo Pop ups, Email PopupsEasy setup, no coding | ||
| Customer Support | Not explicitly highlighted | 24/7 support via chat or email |
Customer Support Mailchimp Email SMS MarketingNot explicitly highlighted Trustoo Pop ups, Email Popups24/7 support via chat or email | ||
| List Growth | Popup forms | Popups, sign up forms, exit intent, spin the wheel, contact us |
List Growth Mailchimp Email SMS MarketingPopup forms Trustoo Pop ups, Email PopupsPopups, sign up forms, exit intent, spin the wheel, contact us | ||
| Focus | Advanced Automation & Personalization | Easy-to-use List Growth & Email Campaigns |
Focus Mailchimp Email SMS MarketingAdvanced Automation & Personalization Trustoo Pop ups, Email PopupsEasy-to-use List Growth & Email Campaigns | ||
| SMS Marketing | Yes | Not explicitly mentioned |
SMS Marketing Mailchimp Email SMS MarketingYes Trustoo Pop ups, Email PopupsNot explicitly mentioned | ||
Our Verdict
For larger Shopify stores already using multiple marketing tools and requiring advanced segmentation and AI-driven optimization, Mailchimp Email SMS Marketing is likely the better choice. Its emphasis on integrations and data unification enables a more comprehensive marketing strategy. However, for smaller to medium-sized businesses focused on quickly growing their email list and implementing basic email marketing automation with an easy-to-use interface and responsive customer support, Trustoo Pop ups, Email Popups offers a compelling and accessible solution. The significantly higher number of reviews for Trustoo also indicates a larger user base finding value in the product.
Common Questions
Which app is easier to set up and use?
Trustoo Pop ups, Email Popups specifically highlights 'easy setup, no coding' making it likely easier to use for beginners.
Which app is better for advanced segmentation?
Mailchimp Email SMS Marketing is better for advanced segmentation due to its claim of unifying data from 300+ integrations and leveraging customer events from Shopify pixels.
Does Mailchimp's AI really improve marketing results?
Mailchimp claims to use AI to recommend ways to improve opens, clicks, and sales. While this is a compelling promise, the actual results will vary depending on individual store data and strategies. More advanced features would require more in depth analysis and A/B testing to prove its value.
Which app offers better customer support?
Trustoo Pop ups, Email Popups advertises 24/7 customer support via chat or email. Mailchimp does not explicitly highlight its support in the provided information.
Is Trustoo a good fit if I already use other marketing apps?
Trustoo Pop ups, Email Popups states that it works with Klaviyo, Mailchimp, SMSBump, and Privy, suggesting compatibility for integrating with existing marketing stacks.
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