MAPPY: Store Locator & Maps vs Parkour: Facebook Pixel & Feedfor Shopify (2026)
MAPPY: Store Locator & Maps and Parkour: Facebook Pixel & Feed, while both categorized under Operations and Analytics in the Shopify app store, serve vastly different purposes and cater to distinct merchant needs. MAPPY focuses on enhancing the customer's in-person shopping experience by facilitating easy discovery of physical store locations. It offers features like interactive maps, bulk location import, and store filtering, making it ideal for businesses with brick-and-mortar locations. In contrast, Parkour: Facebook Pixel & Feed helps merchants optimize their Facebook and Instagram advertising campaigns by accurately tracking user interactions and conversions. Its strength lies in advanced server-side tracking and real-time UTM tracking, allowing for data-driven ad optimization. MAPPY's core value proposition is driving foot traffic to physical stores through improved store discoverability, while Parkour aims to maximize return on ad spend (ROAS) through accurate tracking and enhanced campaign performance. The choice between the two depends heavily on the merchant's business model: online-only businesses will find little value in MAPPY, while businesses lacking a Facebook advertising strategy won't benefit from Parkour. The higher review count for MAPPY (240 vs. 78) could indicate a longer presence in the app store or a broader appeal to businesses with physical locations.
At a Glance
MAPPY: Store Locator & Maps
240 reviews
Parkour: Facebook Pixel & Feed
78 reviews
Detailed Overview
MAPPY: Store Locator & Maps
Create your store locator maps page to help customers find nearby stores via interactive Google maps
Key Features
- Add Unlimited Locations: Display with OpenStreetMap (no API Key) or Google Maps
- Bulk Import: Just need to upload your CSV file to add as many stores as you want
- Dealer Form: Simplify flow from store front to back end and automated emails
- Auto-Detect Nearby Stores: Show nearby store based on customers’ IP Address
- Customer Search Records: Check the search history of all customers on map
Parkour: Facebook Pixel & Feed
Capture conversions on Facebook platforms with our app using CAPI and essential metrics.
Key Features
- Track Facebook & Instagram events with Meta Pixel & Conversion API
- Advanced server-side tracking to bypass iOS 14 & ad blockers
- Real-time UTM tracking for data-driven ad decisions
- Manage multi-pixels with one intuitive dashboard
- Maximize ROAS with premium event matching & accurate attribution
Feature Comparison
| Rating | 4.9/5 | 4.9/5 |
Rating MAPPY: Store Locator & Maps4.9/5 Parkour: Facebook Pixel & Feed4.9/5 | ||
| Reviews | 240 | 78 |
Reviews MAPPY: Store Locator & Maps240 Parkour: Facebook Pixel & Feed78 | ||
| Primary Function | Store Locator & Maps | Facebook Pixel & Feed Management |
Primary Function MAPPY: Store Locator & MapsStore Locator & Maps Parkour: Facebook Pixel & FeedFacebook Pixel & Feed Management | ||
| Target Merchant | Businesses with physical stores | Businesses advertising on Facebook/Instagram |
Target Merchant MAPPY: Store Locator & MapsBusinesses with physical stores Parkour: Facebook Pixel & FeedBusinesses advertising on Facebook/Instagram | ||
| Key Feature: Location Management | Bulk import via CSV, Unlimited Locations, Dealer Form | N/A |
Key Feature: Location Management MAPPY: Store Locator & MapsBulk import via CSV, Unlimited Locations, Dealer Form Parkour: Facebook Pixel & FeedN/A | ||
| Key Feature: Tracking | Customer Search Records, Auto-detect Nearby Stores | Advanced server-side tracking, Real-time UTM tracking |
Key Feature: Tracking MAPPY: Store Locator & MapsCustomer Search Records, Auto-detect Nearby Stores Parkour: Facebook Pixel & FeedAdvanced server-side tracking, Real-time UTM tracking | ||
| Value Proposition | Drive foot traffic to physical stores | Maximize ROAS through accurate ad tracking |
Value Proposition MAPPY: Store Locator & MapsDrive foot traffic to physical stores Parkour: Facebook Pixel & FeedMaximize ROAS through accurate ad tracking | ||
| Ease of Use (Claimed) | Bulk import simplifies adding locations | Setup in 2 minutes, no coding required |
Ease of Use (Claimed) MAPPY: Store Locator & MapsBulk import simplifies adding locations Parkour: Facebook Pixel & FeedSetup in 2 minutes, no coding required | ||
Our Verdict
For merchants with physical storefronts aiming to enhance their local presence and drive in-store traffic, MAPPY: Store Locator & Maps is the clear choice. Its focus on store location management, interactive maps, and dealer forms provides valuable tools for attracting local customers. On the other hand, for businesses primarily focused on online sales and actively running Facebook and Instagram advertising campaigns, Parkour: Facebook Pixel & Feed offers a superior solution. Its advanced tracking capabilities and focus on optimizing ROAS are crucial for maximizing the effectiveness of paid advertising efforts. A merchant who is omni-channel could potentially benefit from using both, as they solve entirely different problems.
Common Questions
Which app is easier to set up?
Parkour claims a setup time of just 2 minutes with no coding required, suggesting a simpler initial configuration compared to MAPPY, which may require importing location data and customizing map designs.
Which app provides more detailed analytics?
Parkour offers advanced analytics related to Facebook and Instagram ad performance, including real-time UTM tracking and event matching. MAPPY provides location insights through customer search records, but these are less comprehensive than Parkour's ad-focused metrics.
Can MAPPY integrate with Facebook?
The provided description for MAPPY does not explicitly mention direct integration with Facebook. Its primary function is store location discovery on a dedicated map page.
What if I don't use Facebook or Instagram ads?
If you do not advertise on Facebook or Instagram, Parkour: Facebook Pixel & Feed will not provide any benefit. MAPPY would still be relevant if you have physical store locations.
Which app is better for a new online store?
For a brand new online store, Parkour: Facebook Pixel & Feed would likely provide more immediate value if the store intends to launch paid advertising campaigns on Facebook and Instagram. MAPPY is more relevant after establishing physical store presence.
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