MAPPY: Store Locator & Maps vs Propel Replay, Survey, Heatmapfor Shopify (2026)
MAPPY: Store Locator & Maps and Propel Replay, Survey, Heatmap, while sharing the 'Operations' and 'Analytics' Shopify categories, cater to vastly different merchant needs. MAPPY focuses on providing a robust store locator solution for businesses with physical locations. Its core strength lies in enabling customers to easily find nearby stores through interactive maps, customizable designs, and features like bulk import of locations and auto-detection of nearby stores based on IP address. It allows merchants to create a dealer form, and collect location insights with search records. Propel Replay, Survey, Heatmap, on the other hand, is designed to provide insights into user behavior on an online store. The provided information doesn't detail specific features, but the name strongly suggests capabilities like session recordings, customer surveys, and heatmap analysis to understand how customers interact with a website. Although both apps have a rating of 4.9/5, Propel Replay, Survey, Heatmap has a significantly higher number of reviews (415 compared to MAPPY's 240), which could indicate a larger user base or longer presence in the market. The critical difference lies in the problem they solve: MAPPY helps customers find *physical* stores, while Propel Replay, Survey, Heatmap assists merchants in understanding and optimizing *online* customer journeys. Merchants must carefully assess their primary business need to determine which app is the right fit.
At a Glance
MAPPY: Store Locator & Maps
240 reviews
Propel Replay, Survey, Heatmap
415 reviews
Detailed Overview
MAPPY: Store Locator & Maps
Create your store locator maps page to help customers find nearby stores via interactive Google maps
Key Features
- Add Unlimited Locations: Display with OpenStreetMap (no API Key) or Google Maps
- Bulk Import: Just need to upload your CSV file to add as many stores as you want
- Dealer Form: Simplify flow from store front to back end and automated emails
- Auto-Detect Nearby Stores: Show nearby store based on customers’ IP Address
- Customer Search Records: Check the search history of all customers on map
Feature Comparison
| Rating | 4.9/5 | 4.9/5 |
Rating MAPPY: Store Locator & Maps4.9/5 Propel Replay, Survey, Heatmap4.9/5 | ||
| Reviews | 240 | 415 |
Reviews MAPPY: Store Locator & Maps240 Propel Replay, Survey, Heatmap415 | ||
| Primary Function | Store Locator & Mapping | User Behavior Analytics (Replays, Surveys, Heatmaps) |
Primary Function MAPPY: Store Locator & MapsStore Locator & Mapping Propel Replay, Survey, HeatmapUser Behavior Analytics (Replays, Surveys, Heatmaps) | ||
| Target Merchant | Businesses with physical stores | E-commerce businesses wanting to optimize website experience |
Target Merchant MAPPY: Store Locator & MapsBusinesses with physical stores Propel Replay, Survey, HeatmapE-commerce businesses wanting to optimize website experience | ||
| Key Feature: Location Management | Unlimited Locations, Bulk Import, Dealer Form | Not applicable |
Key Feature: Location Management MAPPY: Store Locator & MapsUnlimited Locations, Bulk Import, Dealer Form Propel Replay, Survey, HeatmapNot applicable | ||
| Key Feature: Customer Location Detection | Auto-detect Nearby Stores | Not applicable |
Key Feature: Customer Location Detection MAPPY: Store Locator & MapsAuto-detect Nearby Stores Propel Replay, Survey, HeatmapNot applicable | ||
| Customization | Customizable map design and store locator page templates | Customizable surveys and heatmaps (assumed) |
Customization MAPPY: Store Locator & MapsCustomizable map design and store locator page templates Propel Replay, Survey, HeatmapCustomizable surveys and heatmaps (assumed) | ||
| Value Proposition | Increase foot traffic to physical stores | Improve website conversion rates and user experience |
Value Proposition MAPPY: Store Locator & MapsIncrease foot traffic to physical stores Propel Replay, Survey, HeatmapImprove website conversion rates and user experience | ||
Our Verdict
The choice between MAPPY: Store Locator & Maps and Propel Replay, Survey, Heatmap depends entirely on the merchant's business model. If a merchant has brick-and-mortar stores and wants to drive traffic to those locations, MAPPY is the clear choice. Its focus on creating easily navigable store locators is invaluable for businesses with a physical presence.
However, for merchants who primarily operate online and are looking to improve their website's user experience and conversion rates, Propel Replay, Survey, Heatmap is the better option. While specific features are lacking from the description, the app is designed to identify areas for improvement and provide insights into customer behavior on the website.
Common Questions
Can MAPPY track customer behavior on my website?
MAPPY primarily focuses on location-based analytics, specifically tracking search records on the store locator map. It doesn't appear to offer comprehensive website user behavior tracking like Propel Replay, Survey, Heatmap.
Can Propel Replay, Survey, Heatmap help me with physical store locations?
Based on the information available, Propel Replay, Survey, Heatmap doesn't offer any features related to physical store locations. It is centered around analyzing and improving the online user experience.
Which app is easier to set up?
Without hands-on experience, it's difficult to definitively say. MAPPY requires importing store locations, which could be straightforward with a CSV file. Propel Replay, Survey, Heatmap likely involves installing a tracking script, which is generally a simple process.
Which app offers better value for money?
Value for money depends on the merchant's specific needs. If a merchant needs a store locator, MAPPY provides features tailored for that purpose. If the merchant needs website analytics and user behavior insights, Propel Replay, Survey, Heatmap delivers more direct value.
Do I need any coding knowledge to use these apps?
While both apps aim to be user-friendly, customizing map design in MAPPY may benefit from basic HTML/CSS knowledge. Similarly, advanced customization of surveys in Propel Replay, Survey, Heatmap might require some coding skill. However, both appear to be designed for use by merchants without extensive technical expertise.
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