MAPPY: Store Locator & Maps vs Report Toaster: Custom Reportsfor Shopify (2026)
MAPPY: Store Locator & Maps and Report Toaster: Custom Reports, while both categorized under Operations and Analytics in the Shopify app store, address fundamentally different needs for merchants. MAPPY focuses on enhancing the customer's in-person shopping experience by enabling merchants to create interactive store locators with Google Maps or OpenStreetMap integration. Its strength lies in helping customers easily find nearby stores, offering features like bulk import of locations via CSV, dealer forms, automatic nearby store detection via IP address, and customized map designs. MAPPY is ideally suited for merchants with physical storefronts or dealer networks aiming to drive foot traffic to their locations. Report Toaster, on the other hand, caters to merchants seeking in-depth analysis of their Shopify store data. Its value proposition revolves around providing customizable reporting capabilities, allowing merchants to create, schedule, export, and share advanced reports using real-time data. With over 130 report templates, features like calculated fields, multi-store reporting, scheduled email/SMS/Slack delivery, and the ability to share live report links, Report Toaster is geared towards data-driven merchants who need to monitor key performance indicators, analyze trends, and optimize their online store's performance. The core difference is MAPPY drives customers *to* physical locations while Report Toaster analyzes customers already *on* the online store.
At a Glance
MAPPY: Store Locator & Maps
240 reviews
Report Toaster: Custom Reports
194 reviews
Detailed Overview
MAPPY: Store Locator & Maps
Create your store locator maps page to help customers find nearby stores via interactive Google maps
Key Features
- Add Unlimited Locations: Display with OpenStreetMap (no API Key) or Google Maps
- Bulk Import: Just need to upload your CSV file to add as many stores as you want
- Dealer Form: Simplify flow from store front to back end and automated emails
- Auto-Detect Nearby Stores: Show nearby store based on customers’ IP Address
- Customer Search Records: Check the search history of all customers on map
Report Toaster: Custom Reports
Advanced reports, using real-time data that you can report, customize, automate, export, and share.
Key Features
- Start with one of our 130+ report templates to create and save better reports
- Export and download reports as PDF or CSV to share via email or analyze in Excel
- Scheduled reports for automated delivery via email, SMS or Slack
- Share live sales report and inventory report links with staff or third-parties
- Use multi-store reporting to report and compare data from multiple shops
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating MAPPY: Store Locator & Maps4.9/5 Report Toaster: Custom Reports5/5 | ||
| Reviews | 240 | 194 |
Reviews MAPPY: Store Locator & Maps240 Report Toaster: Custom Reports194 | ||
| Primary Function | Store Locator & Maps | Custom Reporting & Analytics |
Primary Function MAPPY: Store Locator & MapsStore Locator & Maps Report Toaster: Custom ReportsCustom Reporting & Analytics | ||
| Target Merchant | Businesses with physical store locations | Data-driven businesses needing detailed analytics |
Target Merchant MAPPY: Store Locator & MapsBusinesses with physical store locations Report Toaster: Custom ReportsData-driven businesses needing detailed analytics | ||
| Key Feature Highlight | Auto-Detect Nearby Stores based on IP | 130+ Report Templates and Scheduled Reports |
Key Feature Highlight MAPPY: Store Locator & MapsAuto-Detect Nearby Stores based on IP Report Toaster: Custom Reports130+ Report Templates and Scheduled Reports | ||
| Data Source | Store Locations (Physical Addresses) | Shopify Store Data (Sales, Inventory, etc.) |
Data Source MAPPY: Store Locator & MapsStore Locations (Physical Addresses) Report Toaster: Custom ReportsShopify Store Data (Sales, Inventory, etc.) | ||
| Ease of Use (perceived) | Likely Easier to Set Up for Basic Store Locator | Potentially Steeper Learning Curve for Custom Report Creation |
Ease of Use (perceived) MAPPY: Store Locator & MapsLikely Easier to Set Up for Basic Store Locator Report Toaster: Custom ReportsPotentially Steeper Learning Curve for Custom Report Creation | ||
| Value Proposition | Increased foot traffic to physical stores | Improved decision-making through data insights |
Value Proposition MAPPY: Store Locator & MapsIncreased foot traffic to physical stores Report Toaster: Custom ReportsImproved decision-making through data insights | ||
Our Verdict
For businesses primarily focused on driving foot traffic to brick-and-mortar stores or managing a dealer network, MAPPY: Store Locator & Maps is the clear choice. Its features directly address the need to help customers easily find nearby locations and engage with physical stores. The dealer form function also streamlines building and maintaining a distribution network.
On the other hand, if a merchant's priority is to deeply understand their online store's performance, identify trends, and make data-driven decisions to optimize sales and inventory, Report Toaster: Custom Reports is the more suitable option. It offers a comprehensive suite of reporting tools that can be customized to track virtually any metric and shared across teams.
Common Questions
Which app is easier to set up and use initially?
MAPPY likely has a simpler initial setup since its primary function of creating a store locator is straightforward. Report Toaster, with its extensive customization options, may require more initial effort to learn and configure reports effectively.
Can I use both apps together?
Yes, you could use both apps, but their functions are very distinct. MAPPY would help customers find your store locations, while Report Toaster would help you analyze the sales data of your online store and potentially even correlate online activity with offline visits (though not directly linked).
Which app is better for a merchant with only an online store?
Report Toaster is the better choice for a merchant with only an online store, as MAPPY's core functionality is useless without physical locations.
Which app is better for a merchant with multiple Shopify stores?
Report Toaster is better for merchants with multiple Shopify stores, as it has multi-store reporting to report and compare data from multiple shops. MAPPY doesn't highlight this as a capability.
Which app is better for generating leads?
MAPPY is better for generating leads who are interested in visiting a physical store or becoming a dealer, whereas Report Toaster focuses on analyzing existing customer data and sales trends.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store