Market Sync ‑ Multi‑Channel vs Selling Pointfor Shopify (2026)
In 2026, Shopify merchants choosing between Market Sync ‑ Multi‑Channel and Selling Point face a decision between a general multi-channel solution and a specialized gift card/store credit migration tool. Market Sync ‑ Multi‑Channel (4.3 stars, 44 reviews) suggests broader functionality, enabling merchants to sell across multiple online channels. Selling Point (5 stars, 45 reviews), however, focuses exclusively on facilitating the seamless migration of gift cards and store credits from other platforms into Shopify, filling a specific niche often overlooked by general-purpose solutions. Selling Point targets merchants migrating to Shopify from another e-commerce platform or POS system who have a significant number of existing gift cards or store credits. Its primary strength lies in its ease of use and rapid migration capabilities, aiming to save merchants considerable time and expense compared to manual migration or custom development. Market Sync, while not detailed in its description, implies a wider scope, potentially including features for managing product listings, inventory, and orders across various online marketplaces. The sparse information available makes it difficult to assess its full capabilities or ideal user.
At a Glance
Market Sync ‑ Multi‑Channel
44 reviews
Selling Point
45 reviews
Detailed Overview
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Feature Comparison
| Rating | 4.3/5 | 5/5 |
Rating Market Sync ‑ Multi‑Channel4.3/5 Selling Point5/5 | ||
| Reviews | 44 | 45 |
Reviews Market Sync ‑ Multi‑Channel44 Selling Point45 | ||
| Primary Function | Likely Multi-Channel Selling | Gift Card & Store Credit Migration |
Primary Function Market Sync ‑ Multi‑ChannelLikely Multi-Channel Selling Selling PointGift Card & Store Credit Migration | ||
| Target Merchant | Merchants selling on multiple platforms | Merchants migrating from another platform with existing gift cards/store credits |
Target Merchant Market Sync ‑ Multi‑ChannelMerchants selling on multiple platforms Selling PointMerchants migrating from another platform with existing gift cards/store credits | ||
| Ease of Use | Not specified | Designed for ease of use, aims to migrate in minutes |
Ease of Use Market Sync ‑ Multi‑ChannelNot specified Selling PointDesigned for ease of use, aims to migrate in minutes | ||
| Value Proposition | Unknown (Likely Increased reach through multi-channel selling) | Saves time and money on gift card/store credit migration |
Value Proposition Market Sync ‑ Multi‑ChannelUnknown (Likely Increased reach through multi-channel selling) Selling PointSaves time and money on gift card/store credit migration | ||
| Gift Card Functionality | Unknown | Migrates existing, converts physical to virtual, bulk generation |
Gift Card Functionality Market Sync ‑ Multi‑ChannelUnknown Selling PointMigrates existing, converts physical to virtual, bulk generation | ||
| POS System Integration | Potentially included as part of multi-channel sync | Integrates by migrating gift cards/credits from any POS |
POS System Integration Market Sync ‑ Multi‑ChannelPotentially included as part of multi-channel sync Selling PointIntegrates by migrating gift cards/credits from any POS | ||
Our Verdict
The choice between Market Sync ‑ Multi‑Channel and Selling Point hinges on a merchant's specific needs. If the primary goal is to seamlessly migrate gift cards and store credits from a pre-existing system into Shopify, Selling Point is the clear winner due to its targeted functionality and promise of rapid migration. The perfect 5-star rating also boosts its appeal.
However, if a merchant requires a more comprehensive solution for managing their presence across multiple online sales channels, Market Sync ‑ Multi‑Channel *might* be a better fit *if* it delivers on its promise. More information would be needed on its feature set to make a confident recommendation. Given the limited information on Market Sync and the strong focus and positive reviews of Selling Point, merchants prioritizing gift card migration should lean toward Selling Point, otherwise, further research into Market Sync is required.
Common Questions
Which app is easier to use?
Selling Point explicitly focuses on ease of use and claims to migrate gift cards in minutes. There's no information about the ease of use for Market Sync ‑ Multi‑Channel.
Which app is better for a merchant with a large number of physical gift cards?
Selling Point can transform offline Gift Cards into virtual native Gift Cards/Store Credits. Market Sync's capabilities in this area are unknown.
Which app is better for someone just starting their Shopify store?
It depends on their immediate needs. If they have existing gift cards from another platform, Selling Point is relevant. If they're focused on broader multi-channel selling from day one, Market Sync *could* be more useful if its functionality covers that.
Does Market Sync also handle Gift Cards and Store Credits?
Based on the information provided, it is unknown if Market Sync handles Gift Cards and Store Credits.
Which app offers better long-term value?
It depends on the merchant's growth strategy. If they stay focused on a single channel and need gift card migration, Selling Point provides long-term value. If they expand to multiple sales channels, Market Sync *could* offer more long-term value *if* it has the necessary features for that strategy.
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