Massy Wholesale B2B Pricing vs STC Wholesalefor Shopify (2026)
Massy Wholesale B2B Pricing and STC Wholesale both aim to simplify wholesale operations for Shopify merchants, but they approach the problem with distinct focuses. Massy emphasizes comprehensive B2B customer management and automated pricing rules, appealing to merchants seeking granular control over their wholesale pricing and customer segmentation. It offers features such as custom pricing for specific customer groups, volume discounts, and automated tagging based on purchasing behavior. STC Wholesale, on the other hand, prioritizes the creation of a dedicated wholesale storefront for stockists to easily browse products and submit order requests. Its core strength lies in streamlining the order request process and facilitating efficient re-ordering for existing stockists.
At a Glance
Massy Wholesale B2B Pricing
15 reviews
STC Wholesale
7 reviews
Detailed Overview
Massy Wholesale B2B Pricing
For wholesale merchants: custom pricing, volume discount, B2B customer management, and secure access
Key Features
- Custom Pricing: Specific B2B prices for different customer groups or products
- Volume Discount: Auto apply tier pricing and adjust prices for bulk purchases
- B2B Registration Form: Verify & onboard, create wholesale customers seamlessly
- Auto Tag: Assign tags based on purchases, order history, or customer information
- Order Limit: Specify min or maximum order value or quantity to manage purchases
STC Wholesale
Create a wholesale page and list your products for new and existing stockists to view & request!
Key Features
- Create a wholesale page for stockists to view products and submit order requests
- Sync selected products, chose min/max quantities, set multi-currency pricing
- Use your existing Shopify collections to organize products
- Make draft products available for wholesale that are hidden on your online store
- Review order requests, keep track of order history to make re-orders even easier
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Massy Wholesale B2B Pricing5/5 STC Wholesale5/5 | ||
| Reviews | 15 | 7 |
Reviews Massy Wholesale B2B Pricing15 STC Wholesale7 | ||
| Core Focus | B2B Customer Management & Pricing Automation | Wholesale Storefront & Order Request Management |
Core Focus Massy Wholesale B2B PricingB2B Customer Management & Pricing Automation STC WholesaleWholesale Storefront & Order Request Management | ||
| Pricing Customization | Custom pricing for customer groups, volume discounts | Multi-currency pricing, wholesale & retail price display |
Pricing Customization Massy Wholesale B2B PricingCustom pricing for customer groups, volume discounts STC WholesaleMulti-currency pricing, wholesale & retail price display | ||
| Customer Onboarding | B2B Registration Form with verification | Relies on existing stockist relationships or manual addition |
Customer Onboarding Massy Wholesale B2B PricingB2B Registration Form with verification STC WholesaleRelies on existing stockist relationships or manual addition | ||
| Order Management | Order limits (min/max value or quantity) | Review order requests, order history tracking |
Order Management Massy Wholesale B2B PricingOrder limits (min/max value or quantity) STC WholesaleReview order requests, order history tracking | ||
| Product Visibility | Not explicitly mentioned; assumes standard Shopify product handling | Option to display draft products only for wholesale |
Product Visibility Massy Wholesale B2B PricingNot explicitly mentioned; assumes standard Shopify product handling STC WholesaleOption to display draft products only for wholesale | ||
| Automation | Auto-tagging of customers based on behavior | Focus on streamlining order requests, less automation otherwise |
Automation Massy Wholesale B2B PricingAuto-tagging of customers based on behavior STC WholesaleFocus on streamlining order requests, less automation otherwise | ||
| Target Merchant | Established wholesale businesses requiring granular control | Businesses aiming to create a dedicated wholesale storefront quickly |
Target Merchant Massy Wholesale B2B PricingEstablished wholesale businesses requiring granular control STC WholesaleBusinesses aiming to create a dedicated wholesale storefront quickly | ||
| Customer Experience | Enhanced customer experience via custom pricing & segmentation | Simplified product browsing & order requests for stockists |
Customer Experience Massy Wholesale B2B PricingEnhanced customer experience via custom pricing & segmentation STC WholesaleSimplified product browsing & order requests for stockists | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
If you need in-depth B2B customer management and complex pricing rules tailored to various buyer groups, Massy Wholesale B2B Pricing is the better choice. Its automated features like auto-tagging and order limits offer more control and efficiency. However, for merchants primarily focused on creating a separate wholesale storefront to showcase products and streamline order requests from existing stockists, STC Wholesale provides a simpler and faster solution. Its ease of use and dedicated wholesale page generator make it ideal for businesses prioritizing quick setup and a streamlined order process for known stockists.
Common Questions
What is the primary difference in functionality between Massy and STC Wholesale?
Massy focuses on custom pricing and B2B customer management, automating tasks like tagging and applying volume discounts. STC Wholesale emphasizes creating a separate wholesale storefront for easy browsing and order requests.
Which app is easier to set up?
STC Wholesale appears to be easier to set up due to its focus on creating a dedicated wholesale page. Massy likely requires more configuration to define customer groups and pricing rules.
Which app is better for managing a large number of wholesale customers?
Massy Wholesale B2B Pricing is likely better for managing a large number of wholesale customers due to its customer segmentation, auto-tagging, and B2B registration form features.
Can both apps handle multi-currency pricing?
Only STC Wholesale explicitly mentions multi-currency pricing as a feature.
If I need to hide some products from the public store but make them available for wholesale, which app is more suitable?
STC Wholesale is more suitable as it explicitly states the ability to make draft products available for wholesale while keeping them hidden from the main store.
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