Matrixify vs Report Toaster: Custom Reportsfor Shopify (2026)
Matrixify and Report Toaster: Custom Reports serve distinct purposes for Shopify merchants. Matrixify focuses on bulk data management, providing tools for import, export, update, and migration of a wide range of store data, from products to customers and even B2B companies. It caters to merchants needing to manipulate large datasets, perform store migrations, or create backups. Its integration with various data formats like Excel and Google Sheets, and its automation capabilities through scheduled jobs, make it suitable for merchants with complex data management needs. Report Toaster, on the other hand, is a dedicated reporting and analytics solution. Its strength lies in creating custom reports based on real-time data, offering features like advanced filtering, multi-column sorting, and calculated fields. While it also offers export capabilities, its primary focus is on providing actionable insights through detailed reporting, automation, and sharing of reports. Its multi-store reporting feature caters to merchants managing multiple Shopify stores, allowing for consolidated data analysis and performance comparison across their entire portfolio.
At a Glance
Matrixify
503 reviews
Report Toaster: Custom Reports
194 reviews
Detailed Overview
Matrixify
Matrixify app helps you to manage store data - bulk import, export, update and migrate.
Key Features
- Import and Export data using Excel, Google Sheets or CSV files.
- Migrate from WooCommerce, WordPress, Magento, BigCommerce, Lightspeed, others.
- Backup data, restore data. Copy data from store to store.
- Schedule Export and schedule Import jobs, auto-repeat.
- Monitor and control Export and Import jobs as they happen, see job history.
Report Toaster: Custom Reports
Advanced reports, using real-time data that you can report, customize, automate, export, and share.
Key Features
- Start with one of our 130+ report templates to create and save better reports
- Export and download reports as PDF or CSV to share via email or analyze in Excel
- Scheduled reports for automated delivery via email, SMS or Slack
- Share live sales report and inventory report links with staff or third-parties
- Use multi-store reporting to report and compare data from multiple shops
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Matrixify4.9/5 Report Toaster: Custom Reports5/5 | ||
| Reviews | 503 | 194 |
Reviews Matrixify503 Report Toaster: Custom Reports194 | ||
| Primary Function | Bulk Data Management | Custom Reporting & Analytics |
Primary Function MatrixifyBulk Data Management Report Toaster: Custom ReportsCustom Reporting & Analytics | ||
| Data Sources | Excel, Google Sheets, CSV, FTP, WooCommerce, Magento, etc. | Real-time Shopify Data |
Data Sources MatrixifyExcel, Google Sheets, CSV, FTP, WooCommerce, Magento, etc. Report Toaster: Custom ReportsReal-time Shopify Data | ||
| Automation | Scheduled Imports/Exports | Scheduled Reports (Email, SMS, Slack) |
Automation MatrixifyScheduled Imports/Exports Report Toaster: Custom ReportsScheduled Reports (Email, SMS, Slack) | ||
| Target Merchant | Merchants needing to migrate data, manage large datasets, or backup their store. | Merchants needing detailed reports, real-time analytics, and multi-store reporting capabilities. |
Target Merchant MatrixifyMerchants needing to migrate data, manage large datasets, or backup their store. Report Toaster: Custom ReportsMerchants needing detailed reports, real-time analytics, and multi-store reporting capabilities. | ||
| Ease of Use (Inferred) | Potentially steeper learning curve due to complexity of data manipulation | Potentially easier to use for report generation due to pre-built templates |
Ease of Use (Inferred) MatrixifyPotentially steeper learning curve due to complexity of data manipulation Report Toaster: Custom ReportsPotentially easier to use for report generation due to pre-built templates | ||
| Value Proposition | Time savings through bulk operations, migration assistance, and data backup. | Improved decision-making through insightful reports and data analysis. |
Value Proposition MatrixifyTime savings through bulk operations, migration assistance, and data backup. Report Toaster: Custom ReportsImproved decision-making through insightful reports and data analysis. | ||
Our Verdict
For merchants primarily concerned with migrating data, performing bulk updates, or backing up their Shopify store, Matrixify is the superior choice. Its extensive data format support and robust automation features cater specifically to these needs. The ability to handle large file sizes (up to 20GB) also makes it suitable for larger stores with significant data.
However, if the primary goal is to gain actionable insights through detailed reporting, analyze sales data, track inventory, or manage multiple Shopify stores from a reporting perspective, Report Toaster: Custom Reports is the better option. Its real-time data access, customizable report templates, and scheduling features are geared towards data-driven decision-making and performance monitoring.
Common Questions
Can I use both apps simultaneously?
Yes, both apps address different needs. You can use Matrixify for data migrations or backups, and Report Toaster for ongoing reporting and analytics.
Which app is better for a small store?
It depends on your needs. If you need to migrate data, Matrixify is useful regardless of store size. If your focus is on understanding your sales and inventory, Report Toaster's reporting might be more immediately beneficial.
Does Report Toaster handle product data?
Yes, Report Toaster can generate reports on product data, including inventory levels, sales performance, and other relevant metrics.
Can Matrixify automate data backups?
Yes, Matrixify offers scheduled export jobs which can be used to automate data backups.
Does Report Toaster work with metafields?
Yes, Report Toaster's description indicates the ability to get data from tags or metafields when customizing reports.
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