Mercuri WhatsApp SMS Marketing vs Notifications by Modd Appsfor Shopify (2026)
Mercuri WhatsApp SMS Marketing and Notifications by Modd Apps both aim to enhance Shopify store operations, but they approach this from distinct angles. Mercuri focuses on customer engagement through WhatsApp and SMS marketing. Notifications by Modd Apps, conversely, provides a comprehensive platform for internal and external notifications triggered by store events, enabling complex automation and data updates. Notifications by Modd Apps is oriented towards internal processes and complex workflows, while Mercuri is marketing-centric. The primary difference lies in their functionality. Mercuri is explicitly designed for marketing and customer communication via WhatsApp and SMS, a valuable tool for direct customer engagement and promotional activities. Notifications by Modd Apps offers broader automation capabilities, including sending customizable emails and files to staff, vendors, and customers, along with updating store objects like customer tags based on complex conditions. This app appears to be well suited for automating back-end operations and managing intricate workflows based on shop events.
At a Glance
Mercuri WhatsApp SMS Marketing
5 reviews
Notifications by Modd Apps
35 reviews
Detailed Overview
Notifications by Modd Apps
Send custom emails, upload files, add tags and much more, trigger by any shop event!
Key Features
- Send customizable emails, files and more when specific events occur in your shop
- Automatically add tags, notes, metafields and more with complex logic
- Extensive customization of emails and logic with HTML and Liquid
- Send files via FTP, for example to the vendors of the products ordered
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Mercuri WhatsApp SMS Marketing5/5 Notifications by Modd Apps5/5 | ||
| Reviews | 5 | 35 |
Reviews Mercuri WhatsApp SMS Marketing5 Notifications by Modd Apps35 | ||
| Communication Channel | WhatsApp & SMS | Email & FTP |
Communication Channel Mercuri WhatsApp SMS MarketingWhatsApp & SMS Notifications by Modd AppsEmail & FTP | ||
| Primary Focus | Customer Engagement & Marketing | Automated Notifications & Data Updates |
Primary Focus Mercuri WhatsApp SMS MarketingCustomer Engagement & Marketing Notifications by Modd AppsAutomated Notifications & Data Updates | ||
| Target Merchant | Businesses prioritizing direct customer communication and promotions | Businesses needing advanced automation for internal and external operations |
Target Merchant Mercuri WhatsApp SMS MarketingBusinesses prioritizing direct customer communication and promotions Notifications by Modd AppsBusinesses needing advanced automation for internal and external operations | ||
| Complexity | Likely simpler to use | Potentially more complex due to extended Liquid support and automation features |
Complexity Mercuri WhatsApp SMS MarketingLikely simpler to use Notifications by Modd AppsPotentially more complex due to extended Liquid support and automation features | ||
| Key Differentiator | Leverages WhatsApp and SMS for direct marketing | Offers complex automation using Liquid logic and file transfer capabilities |
Key Differentiator Mercuri WhatsApp SMS MarketingLeverages WhatsApp and SMS for direct marketing Notifications by Modd AppsOffers complex automation using Liquid logic and file transfer capabilities | ||
Our Verdict
Mercuri WhatsApp SMS Marketing is ideal for Shopify merchants who want to prioritize direct customer engagement through WhatsApp and SMS. Its focus on marketing makes it a good choice for businesses actively running promotions and seeking to build direct relationships with their customers. The Notifications by Modd Apps is a better fit for merchants needing robust automation and customization of internal and external communications. Its ability to send files, update store objects, and execute complex logic using Liquid makes it well-suited for businesses with intricate operational workflows.
Given the higher review count and wider array of features, Notifications by Modd Apps provides the best value for most merchants, particularly those seeking comprehensive automation. However, if WhatsApp and SMS marketing are central to the merchant's strategy, Mercuri WhatsApp SMS Marketing might be the better choice, pending further reviews validating its functionality and reliability.
Common Questions
Which app is easier to use?
Based on the feature descriptions, Mercuri WhatsApp SMS Marketing is likely easier to use due to its focused functionality on marketing. Notifications by Modd Apps, with its extended Liquid support and complex logic capabilities, may require a steeper learning curve.
Which app offers more customization?
Notifications by Modd Apps appears to offer greater customization due to its support for HTML and Liquid, allowing for highly tailored email templates and automation logic. Mercuri WhatsApp SMS Marketing's customization options are likely limited to the features provided within the app.
Which app is better for internal notifications?
Notifications by Modd Apps is explicitly designed for sending notifications to staff, suppliers, and partners, making it the better choice for internal communications. Mercuri WhatsApp SMS Marketing focuses on customer-facing communications.
Which app is more suitable for order management?
Notifications by Modd Apps appears more suitable for order management due to its ability to trigger notifications based on order events and update store objects like customer tags based on specific conditions, such as order value or fulfillment status.
Which app has more social proof?
Notifications by Modd Apps has significantly more social proof due to its higher review count (35 reviews) compared to Mercuri WhatsApp SMS Marketing (5 reviews). While both apps have a perfect rating, the larger review base for Notifications by Modd Apps suggests a more established and widely used app.
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