MESA: Workflow Automation vs Zigpoll Customer Surveysfor Shopify (2026)
MESA: Workflow Automation and Zigpoll Customer Surveys both aim to improve Shopify merchants' operations, but they address fundamentally different needs. MESA focuses on automating internal processes across various apps and services, offering integrations with ERP, CRM, and APIs, even extending beyond Shopify Flow capabilities. It leverages AI and provides pre-built automation templates, targeting merchants seeking to streamline operations across diverse business functions. In contrast, Zigpoll Customer Surveys specializes in gathering customer feedback through various survey types, including post-purchase, pre-purchase, and NPS surveys. Its strength lies in capturing zero-party data, analyzing it using AI, and providing insights for optimizing marketing spend, conversion rates, and overall business strategy. The key difference lies in their functionality: MESA automates tasks, while Zigpoll gathers and analyzes customer feedback. MESA is suited for merchants wanting to optimize their workflows through automation, with or without coding. Zigpoll caters to merchants focused on understanding customer sentiment and using data-driven insights to improve their business. Both emphasize ease of use, with MESA highlighting its no-code workflow builder and Zigpoll emphasizing its quick, no-code setup and customizable surveys.
At a Glance
MESA: Workflow Automation
144 reviews
Zigpoll Customer Surveys
417 reviews
Detailed Overview
MESA: Workflow Automation
AI workflow automation for orders, customers, inventory, email, and much more — no coding required.
Key Features
- Automate tasks across all of your favorite apps and e-commerce integrations
- Access thousands of AI actions available through MCP
- Built-in tools for email, AI, SMS, email, forms, FTP, approvals, and much more
- Hundreds of pre-built automation templates for Shopify and Shopify Plus stores
- An AI assistant that handles tasks, works with your apps, and learns over time
Zigpoll Customer Surveys
Post-purchase, pre-purchase, NPS, on-site, email and sms surveys. Tap insights with AI analytics.
Key Features
- Advanced post-purchase surveys that get quality responses. No coding required.
- Customize and translate every detail. Localize for multiple languages.
- Abandoned checkout campaigns. Uncover common pain points and recover carts.
- Connect survey responses to your Shopify customer and order dashboards.
- Compatible with Shopify's Order Status and Thank You Page Checkout Extensions
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating MESA: Workflow Automation4.8/5 Zigpoll Customer Surveys5/5 | ||
| Reviews | 144 | 417 |
Reviews MESA: Workflow Automation144 Zigpoll Customer Surveys417 | ||
| Core Function | Workflow Automation | Customer Surveys & Analytics |
Core Function MESA: Workflow AutomationWorkflow Automation Zigpoll Customer SurveysCustomer Surveys & Analytics | ||
| Target Merchant | Businesses seeking operational efficiency and integration across multiple apps/services | Businesses seeking customer feedback and data-driven insights |
Target Merchant MESA: Workflow AutomationBusinesses seeking operational efficiency and integration across multiple apps/services Zigpoll Customer SurveysBusinesses seeking customer feedback and data-driven insights | ||
| AI Integration | AI-powered actions & AI assistant for workflow creation | AI analytics for survey data interpretation |
AI Integration MESA: Workflow AutomationAI-powered actions & AI assistant for workflow creation Zigpoll Customer SurveysAI analytics for survey data interpretation | ||
| Ease of Use | No-code workflow builder | No-code survey setup |
Ease of Use MESA: Workflow AutomationNo-code workflow builder Zigpoll Customer SurveysNo-code survey setup | ||
| Value Proposition | Automate tasks, improve efficiency, and scale operations | Gather customer insights, optimize marketing, and improve conversion rates |
Value Proposition MESA: Workflow AutomationAutomate tasks, improve efficiency, and scale operations Zigpoll Customer SurveysGather customer insights, optimize marketing, and improve conversion rates | ||
| Integrations | ERP, CRM, APIs, thousands of apps | Shopify and marketing stack integrations |
Integrations MESA: Workflow AutomationERP, CRM, APIs, thousands of apps Zigpoll Customer SurveysShopify and marketing stack integrations | ||
Our Verdict
For Shopify merchants overwhelmed with manual tasks and seeking to streamline their operations by connecting disparate systems, MESA: Workflow Automation is the clear choice. Its ability to automate tasks across various apps and services makes it ideal for businesses aiming for efficiency gains and scalability. However, if a merchant's primary focus is understanding their customers better and using feedback to improve their products, services, and marketing strategies, Zigpoll Customer Surveys is the superior option. Zigpoll provides valuable insights through surveys and AI analytics, making it a powerful tool for customer-centric businesses.
Common Questions
Which app is better for saving time?
MESA is designed to save time by automating repetitive tasks across various platforms. Zigpoll saves time by providing AI-driven analysis of survey data, but its primary benefit isn't task automation.
Which app is more focused on external communication?
While both apps can facilitate external communication (MESA via email/SMS workflows, Zigpoll via survey delivery), Zigpoll is more directly focused on external communication as its core function revolves around interacting with customers to gather feedback.
Does either app require coding skills?
Both apps advertise themselves as requiring no coding skills. MESA has a no-code workflow builder, and Zigpoll has a no-code survey setup.
Which app is better for larger Shopify Plus stores?
MESA explicitly states that it's built to scale with businesses and extends Shopify Flow, suggesting it's well-suited for Shopify Plus stores needing complex automation. While Zigpoll is useful for any size business, MESA's features seem tailored towards more complex operational needs of larger stores.
Which app helps improve conversion rates?
Zigpoll directly helps improve conversion rates by uncovering pain points through surveys and providing insights to optimize marketing and business strategy. MESA may indirectly improve conversion rates by streamlining processes and improving customer service through automation.
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