Metafields Guru vs MP ‑ Store Migration & Importfor Shopify (2026)
Metafields Guru and MP ‑ Store Migration & Import are both highly-rated Shopify apps (5/5) operating in the 'Operations' and 'Bulk editor' categories. However, they address distinctly different needs. Metafields Guru focuses squarely on empowering merchants to leverage metafields for enriched product information, custom storefront design, and unique customer experiences. It offers tools for creating, managing, importing/exporting, and displaying metafields, aiming to provide a no-code solution to leveraging custom data. MP ‑ Store Migration & Import (description missing, inferred from name) primarily assists with store migration and import tasks, suggesting a focus on data transfer between Shopify stores or from other platforms. While both apps feature bulk editing capabilities, the scope and application differ significantly.
At a Glance
Metafields Guru
232 reviews
MP ‑ Store Migration & Import
109 reviews
Detailed Overview
Metafields Guru
Metafields are the key to a unique storefront. Our app is the key to metafields. It's that simple.
Key Features
- Create, update, and delete metafields in bulk with a single click.
- Display metafields on the storefront without coding and hassle.
- Export metafields to / import from a CSV file. Create backups and migrate data.
- Utilize the intuitive UI and user-assisting features of the Excel-like editor.
- Use browser extension to manage metafields directly in the Shopify admin panel.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Metafields Guru5/5 MP ‑ Store Migration & Import5/5 | ||
| Reviews | 232 | 109 |
Reviews Metafields Guru232 MP ‑ Store Migration & Import109 | ||
| Primary Function | Metafield Management | Store Migration & Import |
Primary Function Metafields GuruMetafield Management MP ‑ Store Migration & ImportStore Migration & Import | ||
| Target Merchant | Merchants seeking storefront customization and data enrichment | Merchants migrating or importing store data |
Target Merchant Metafields GuruMerchants seeking storefront customization and data enrichment MP ‑ Store Migration & ImportMerchants migrating or importing store data | ||
| Ease of Use | Claims 'intuitive UI' and 'Excel-like editor' | Not specified |
Ease of Use Metafields GuruClaims 'intuitive UI' and 'Excel-like editor' MP ‑ Store Migration & ImportNot specified | ||
| Key Feature - Data Handling | Metafield export/import (CSV), backups, migration | Store migration & import |
Key Feature - Data Handling Metafields GuruMetafield export/import (CSV), backups, migration MP ‑ Store Migration & ImportStore migration & import | ||
| Coding Required for Storefront Display | None (claims no-code) | Not applicable |
Coding Required for Storefront Display Metafields GuruNone (claims no-code) MP ‑ Store Migration & ImportNot applicable | ||
| Browser Extension | Yes (to manage metafields in Shopify admin) | Not specified |
Browser Extension Metafields GuruYes (to manage metafields in Shopify admin) MP ‑ Store Migration & ImportNot specified | ||
Our Verdict
The choice between Metafields Guru and MP ‑ Store Migration & Import hinges entirely on the merchant's specific needs. If the goal is to enhance product pages, create custom storefront elements, and generally leverage metafields for a richer customer experience, Metafields Guru is the clear choice. It offers a comprehensive suite of tools tailored to metafield management, including bulk editing, export/import, and no-code storefront display. Conversely, if the merchant requires assistance with migrating data to a new Shopify store or importing data from another platform, MP ‑ Store Migration & Import would be more appropriate. Its feature set is geared towards data transfer and management rather than metafield-specific customization.
Common Questions
Which app is better for customizing product pages?
Metafields Guru is specifically designed for customizing product pages using metafields. MP ‑ Store Migration & Import does not offer this functionality.
Which app should I choose if I'm moving my store from Etsy to Shopify?
MP ‑ Store Migration & Import is likely better suited for importing your product data from Etsy to Shopify. Check to ensure it supports Etsy as a source platform.
Does Metafields Guru require coding to display metafields on my website?
No, Metafields Guru claims to allow you to display metafields on your storefront without coding.
Can I back up my metafield data with MP ‑ Store Migration & Import?
It is not stated explicitly but likely you can. However, Metafields Guru explicitly mentions creating metafield backups. Consider trialing both apps to confirm.
Which app offers better bulk editing features?
Both apps offer bulk editing features, but Metafields Guru's bulk editing is centered on *metafields* specifically, allowing merchants to create, update, and delete metafields in bulk. MP ‑ Store Migration & Import will likely use it for bulk data manipulation as part of store migration/import.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store