Metafields Guru vs Reveal: Customer Data & NPSfor Shopify (2026)
Metafields Guru and Reveal: Customer Data & NPS, while both operating within the 'Operations' category on Shopify, address vastly different merchant needs. Metafields Guru focuses on enhancing storefront customization and data management by providing tools to create, manage, and display metafields without requiring coding. It caters to merchants seeking to enrich their product pages and overall customer experience with custom data. In contrast, Reveal centers around leveraging customer data, particularly RFM (Recency, Frequency, Monetary Value) and NPS (Net Promoter Score), to improve customer segmentation, retention, and acquisition. Its primary audience is merchants looking to optimize their marketing strategies and understand customer behavior through data analysis.
At a Glance
Metafields Guru
232 reviews
Reveal: Customer Data & NPS
64 reviews
Detailed Overview
Metafields Guru
Metafields are the key to a unique storefront. Our app is the key to metafields. It's that simple.
Key Features
- Create, update, and delete metafields in bulk with a single click.
- Display metafields on the storefront without coding and hassle.
- Export metafields to / import from a CSV file. Create backups and migrate data.
- Utilize the intuitive UI and user-assisting features of the Excel-like editor.
- Use browser extension to manage metafields directly in the Shopify admin panel.
Reveal: Customer Data & NPS
Leverage your Data to Segment, Retain & Acquire better customers. Use NPS & RFM to improve the CLV
Key Features
- Dynamic Audience Builder - Improve Meta & Google ad campaigns by using RFM
- RFM Customer Segmentation: identify best&worst clients & treat them accordingly
- Automated NPS tool: Fix your customer journey- real-time alerts & advanced data
- Buying Habits reports - Find your best and worst-performing product SKUs by CLV
- Advanced Reporting: track what truly matters to become Customer-centric.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Metafields Guru5/5 Reveal: Customer Data & NPS5/5 | ||
| Reviews | 232 | 64 |
Reviews Metafields Guru232 Reveal: Customer Data & NPS64 | ||
| Primary Function | Metafield Management | Customer Data Analysis (RFM/NPS) |
Primary Function Metafields GuruMetafield Management Reveal: Customer Data & NPSCustomer Data Analysis (RFM/NPS) | ||
| Target Merchant | Merchants needing storefront customization | Merchants focused on customer retention & acquisition |
Target Merchant Metafields GuruMerchants needing storefront customization Reveal: Customer Data & NPSMerchants focused on customer retention & acquisition | ||
| Ease of Use | Intuitive UI, Excel-like editor, browser extension | Data reporting and segmentation tools |
Ease of Use Metafields GuruIntuitive UI, Excel-like editor, browser extension Reveal: Customer Data & NPSData reporting and segmentation tools | ||
| Value Proposition | Enhanced storefront design, flexible data display, data migration | Improved customer lifetime value (CLV), targeted marketing campaigns, customer journey optimization |
Value Proposition Metafields GuruEnhanced storefront design, flexible data display, data migration Reveal: Customer Data & NPSImproved customer lifetime value (CLV), targeted marketing campaigns, customer journey optimization | ||
| Key Feature: Data Handling | Export/Import via CSV, Backups | Dynamic Audience Builder based on RFM |
Key Feature: Data Handling Metafields GuruExport/Import via CSV, Backups Reveal: Customer Data & NPSDynamic Audience Builder based on RFM | ||
| Coding Required for Display | No | Potentially some integration, but primarily reporting |
Coding Required for Display Metafields GuruNo Reveal: Customer Data & NPSPotentially some integration, but primarily reporting | ||
Our Verdict
The choice between Metafields Guru and Reveal depends entirely on the merchant's priorities. If the goal is to customize the storefront, add detailed product specifications, or manage product variations with custom data, Metafields Guru is the superior choice. Its no-code approach and easy-to-use interface makes it accessible to a wide range of users. On the other hand, if the priority is understanding customer behavior, improving customer loyalty, and optimizing marketing campaigns based on customer data, Reveal is the clear winner. Its focus on RFM and NPS provides valuable insights for strategic decision-making, however, if a store is new and lacks sufficient data, Reveal may be less effective.
Common Questions
Which app is easier to set up and use?
Metafields Guru boasts an intuitive UI and an Excel-like editor, making it easy to manage metafields. Reveal's setup might be slightly more complex, as it involves connecting to customer data and understanding RFM/NPS metrics. However, it's user-friendly for data analysis once configured.
Can I use both apps together?
Potentially, yes. You could use Metafields Guru to store customer segment data generated by Reveal directly as metafields against customer profiles. However, this would require a custom integration or manual import/export processes.
Which app is better for improving product page SEO?
Metafields Guru is better for SEO because it allows you to add custom data to product pages, which can improve search engine rankings. Reveal focuses on customer data, not product data.
Which app is more focused on increasing sales?
While both apps indirectly contribute to sales, Reveal has a more direct impact on sales growth through improved customer segmentation, targeted marketing campaigns, and customer loyalty programs based on the RFM analysis.
What are the limitations of each app?
Metafields Guru's limitations include its dependence on metafields for all data customization, which might not be suitable for all data types. Reveal's limitations include its reliance on sufficient customer data; it might not be as useful for newer stores with limited transaction history and may require expert interpretation.
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