Metafields Guru vs Zigpoll Customer Surveysfor Shopify (2026)
Metafields Guru and Zigpoll Customer Surveys are both highly-rated (5/5) Shopify apps in the Operations category, but cater to fundamentally different needs. Metafields Guru empowers merchants to enhance their storefront by creating and managing custom data fields (metafields) without coding, aiming to deliver unique product information and store experiences. Its strength lies in data management and storefront customization. Zigpoll Customer Surveys, on the other hand, focuses on gathering customer insights through surveys delivered at various touchpoints (pre/post-purchase, email, SMS), leveraging AI analytics to optimize business decisions and improve conversion rates. Its strength lies in customer feedback and data-driven optimization. The primary difference is in their focus. Metafields Guru focuses on *backend* data structuring and *frontend* data display, offering tools to create, manage, and display metafields directly on the storefront. Zigpoll Customer Surveys focuses on *customer interaction* and gathering *feedback*, offering tools to create and deliver surveys, and analyze the collected data to gain actionable insights. The choice between the two depends entirely on whether a merchant needs enhanced data management capabilities for their storefront or a robust system for collecting and analyzing customer feedback to improve their business. While both apps are in the 'Operations' category, they tackle completely different operational aspects.
At a Glance
Metafields Guru
232 reviews
Zigpoll Customer Surveys
417 reviews
Detailed Overview
Metafields Guru
Metafields are the key to a unique storefront. Our app is the key to metafields. It's that simple.
Key Features
- Create, update, and delete metafields in bulk with a single click.
- Display metafields on the storefront without coding and hassle.
- Export metafields to / import from a CSV file. Create backups and migrate data.
- Utilize the intuitive UI and user-assisting features of the Excel-like editor.
- Use browser extension to manage metafields directly in the Shopify admin panel.
Zigpoll Customer Surveys
Post-purchase, pre-purchase, NPS, on-site, email and sms surveys. Tap insights with AI analytics.
Key Features
- Advanced post-purchase surveys that get quality responses. No coding required.
- Customize and translate every detail. Localize for multiple languages.
- Abandoned checkout campaigns. Uncover common pain points and recover carts.
- Connect survey responses to your Shopify customer and order dashboards.
- Compatible with Shopify's Order Status and Thank You Page Checkout Extensions
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Metafields Guru5/5 Zigpoll Customer Surveys5/5 | ||
| Reviews | 232 | 417 |
Reviews Metafields Guru232 Zigpoll Customer Surveys417 | ||
| Core Functionality | Metafield Management and Display | Customer Surveys and Feedback Analysis |
Core Functionality Metafields GuruMetafield Management and Display Zigpoll Customer SurveysCustomer Surveys and Feedback Analysis | ||
| Target Merchant | Merchants needing custom product data and storefront personalization | Merchants seeking customer insights to improve business performance |
Target Merchant Metafields GuruMerchants needing custom product data and storefront personalization Zigpoll Customer SurveysMerchants seeking customer insights to improve business performance | ||
| Ease of Use | Intuitive UI, Excel-like editor, Browser Extension | No-code setup, Seamless integrations |
Ease of Use Metafields GuruIntuitive UI, Excel-like editor, Browser Extension Zigpoll Customer SurveysNo-code setup, Seamless integrations | ||
| Key Features | Bulk metafield editing, No-code storefront display, CSV import/export, Backups | Post-purchase surveys, Customizable templates, Abandoned cart recovery, AI analytics |
Key Features Metafields GuruBulk metafield editing, No-code storefront display, CSV import/export, Backups Zigpoll Customer SurveysPost-purchase surveys, Customizable templates, Abandoned cart recovery, AI analytics | ||
| Value Proposition | Enhanced storefront with rich data and custom content | Actionable customer insights for business optimization |
Value Proposition Metafields GuruEnhanced storefront with rich data and custom content Zigpoll Customer SurveysActionable customer insights for business optimization | ||
| Data Management | Strong focus on managing product and storefront data | Focus on managing and analyzing customer feedback data |
Data Management Metafields GuruStrong focus on managing product and storefront data Zigpoll Customer SurveysFocus on managing and analyzing customer feedback data | ||
Our Verdict
For merchants prioritizing rich product data and unique storefront experiences, Metafields Guru is the clear choice. It allows for deep customization and control over the data presented to customers. Merchants selling complex products with numerous specifications, offering downloadable resources, or looking for advanced content personalization will find this app invaluable.
Conversely, merchants laser-focused on understanding their customers, improving conversion rates, and optimizing their business based on customer feedback should opt for Zigpoll Customer Surveys. This app offers a comprehensive solution for gathering customer insights through various channels, analyzing the data, and integrating it with their existing marketing stack. Shops seeking to reduce churn, improve product development, or optimize their marketing spend based on real customer data will find immense value in Zigpoll.
Common Questions
Can Metafields Guru help me understand why customers abandon their carts?
Metafields Guru primarily focuses on managing and displaying data related to products and storefront design. It does not directly address cart abandonment issues. Zigpoll Customer Surveys, with its abandoned checkout campaign feature, is better suited for this purpose.
Does Zigpoll Customer Surveys help me create product descriptions?
Zigpoll Customer Surveys focuses on gathering and analyzing customer feedback. It doesn't directly help with creating product descriptions. Metafields Guru, however, helps manage the data used in product descriptions allowing more detailed and customized information.
Which app is easier to set up for someone with no coding experience?
Both apps claim to be user-friendly and require no coding experience. Metafields Guru highlights its intuitive UI and Excel-like editor. Zigpoll Customer Surveys emphasizes its no-code setup. Realistically, both should be accessible to non-technical users, but the perceived 'easiness' will likely depend on the specific user's skill set and comfort level with data management versus survey creation.
Does either app integrate with social media platforms?
Metafields Guru mentions supporting Google/Facebook data in its description, implying potential for metafield integration with these platforms. Zigpoll Customer Surveys doesn't explicitly mention social media integrations but focuses on Shopify and general marketing stack integrations. Further research on their specific integrations is recommended for determining the extent of social media connectivity.
Can both apps be used together to improve a Shopify store?
Yes, Metafields Guru and Zigpoll Customer Surveys can be used together synergistically. Metafields Guru enhances the product information and presentation on the storefront based on the custom data, while Zigpoll Customer Surveys provides valuable customer feedback that can inform what metafield data is most important to display, improving product data and storefront design. This creates a virtuous cycle of improvement based on both internal data management and external customer feedback.
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