Microsoft Clarity: AI Insights vs Shogun ‑ A/B Testingfor Shopify (2026)
In 2026, Microsoft Clarity: AI Insights and Shogun ‑ A/B Testing are both positioned as site optimization tools for Shopify, but they cater to different needs. Microsoft Clarity focuses on understanding user behavior through visual analytics, session recordings, and AI-driven insights to identify friction points and improve conversions. It emphasizes ease of use and actionable insights, targeting merchants who want a broad understanding of customer journeys and ad campaign performance. Shogun ‑ A/B Testing, on the other hand, specializes in rigorous A/B testing to optimize specific elements of a store, including pages, templates, themes, and even product prices. It allows merchants to create variants and segment audiences for targeted testing, ultimately maximizing revenue and profit. Shogun is aimed at merchants who are actively engaged in conversion rate optimization and require granular control over testing various aspects of their store. It leans into more of a DIY approach for optimization.
At a Glance
Microsoft Clarity: AI Insights
19 reviews
Shogun ‑ A/B Testing
12 reviews
Detailed Overview
Microsoft Clarity: AI Insights
Optimize Your Store Conversions with AI-Powered Visual Analytics, Session Recordings and Heatmaps
Key Features
- AI-Driven Insights: Detect behavior patterns and take action to improve revenue
- Replays & Heatmaps: Watch recordings of how visitors interact with your store
- Smart Events & Conversion Funnels: Identify drop-off points, recover lost sales
- Ads Campaign Performance Analysis: Optimize your Microsoft and Google Ads spend
- Seamless & Secure: GDPR and CCPA compliant, integrates cookie consent
Shogun ‑ A/B Testing
Maximize Profits with Smarter A/B Testing: Themes, Templates, Pages, Prices and More.
Key Features
- Page and Template Tests – Create variants for important pages and templates
- Theme Testing – Run storewide tests to optimize branding, UX and site flows
- Price Testing- Test different product prices to optimize your revenue and profit
- Audience Segmentation – Segment based on location, customer behavior and more
- Goals & Analytics – Set goals for key metrics like conversion rate
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating Microsoft Clarity: AI Insights0/5 Shogun ‑ A/B Testing5/5 | ||
| Reviews | 19 | 12 |
Reviews Microsoft Clarity: AI Insights19 Shogun ‑ A/B Testing12 | ||
| Key Functionality | User Behavior Analytics (Heatmaps, Session Recordings, AI Insights) | A/B Testing (Pages, Themes, Prices, Audience Segmentation) |
Key Functionality Microsoft Clarity: AI InsightsUser Behavior Analytics (Heatmaps, Session Recordings, AI Insights) Shogun ‑ A/B TestingA/B Testing (Pages, Themes, Prices, Audience Segmentation) | ||
| Optimization Focus | Understanding User Journey & Identifying Friction Points | Testing and Optimizing Specific Elements for Conversion Rate Improvement |
Optimization Focus Microsoft Clarity: AI InsightsUnderstanding User Journey & Identifying Friction Points Shogun ‑ A/B TestingTesting and Optimizing Specific Elements for Conversion Rate Improvement | ||
| Target Merchant | Merchants Seeking Broad User Behavior Insights & Ad Campaign Optimization | Merchants Actively Involved in Conversion Rate Optimization & A/B Testing |
Target Merchant Microsoft Clarity: AI InsightsMerchants Seeking Broad User Behavior Insights & Ad Campaign Optimization Shogun ‑ A/B TestingMerchants Actively Involved in Conversion Rate Optimization & A/B Testing | ||
| Ease of Use Claim | Easy to Use | Built Specifically for Shopify |
Ease of Use Claim Microsoft Clarity: AI InsightsEasy to Use Shogun ‑ A/B TestingBuilt Specifically for Shopify | ||
| Value Proposition | Transform Lost Opportunities into Sales with AI | Maximize Profits with Smarter A/B Testing |
Value Proposition Microsoft Clarity: AI InsightsTransform Lost Opportunities into Sales with AI Shogun ‑ A/B TestingMaximize Profits with Smarter A/B Testing | ||
| Integration Focus | Microsoft and Google Ads Optimization | Shopify Native Editor Integration |
Integration Focus Microsoft Clarity: AI InsightsMicrosoft and Google Ads Optimization Shogun ‑ A/B TestingShopify Native Editor Integration | ||
Our Verdict
If a merchant needs a broad understanding of user behavior and wants to identify friction points in their purchase journey using AI-powered insights, Microsoft Clarity: AI Insights is the more suitable choice. Its focus on heatmaps, session recordings, and ad campaign optimization makes it ideal for gaining actionable insights without diving deep into complex A/B testing configurations. However, the 0/5 rating is a major red flag.
For merchants who are serious about conversion rate optimization and want to rigorously test different elements of their store to maximize revenue, Shogun ‑ A/B Testing is the better option. Its A/B testing capabilities, Shopify native editor integration, and audience segmentation features allow for granular control and targeted optimization. The 5/5 rating, while based on fewer reviews, suggests a positive user experience.
Common Questions
Which app is better for beginners?
Microsoft Clarity: AI Insights, with its focus on ease of use and AI-driven insights, is likely better for beginners who want to understand user behavior without the complexity of A/B testing.
Which app requires more technical expertise?
Shogun ‑ A/B Testing requires more technical expertise, as it involves setting up A/B tests, creating variants, and analyzing data to draw conclusions. While integrated with Shopify, the nature of A/B testing calls for analytical skills.
Does Microsoft Clarity replace the need for A/B testing?
No, Microsoft Clarity provides insights into user behavior, which can inform A/B testing strategies. However, it doesn't directly conduct A/B tests. It reveals 'what' is happening; A/B testing helps determine 'why' and 'how' to improve.
Does Shogun integrate with Microsoft or Google Ads?
Based on the provided data, Shogun ‑ A/B Testing's description does not mention direct integration with Microsoft or Google Ads. Microsoft Clarity specifically highlights its ability to optimize ad campaign performance.
Is there a difference between the cost of the two apps?
The provided data doesn't include pricing information. Merchants would need to check the Shopify App Store for the most up-to-date pricing details for both Microsoft Clarity: AI Insights and Shogun ‑ A/B Testing.
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