MIDA: Heatmap, Replay Checkout vs Report Toaster: Custom Reportsfor Shopify (2026)
MIDA: Heatmap, Replay Checkout focuses on understanding user behavior on your website, particularly during the checkout process. It helps identify pain points and areas for optimization to improve conversion rates. Report Toaster: Custom Reports, on the other hand, is a powerful reporting and analytics tool designed to provide merchants with deep insights into their sales, inventory, and overall business performance through customizable reports. While both fall under the Operations and Analytics categories, they cater to different aspects of business optimization: MIDA focuses on UX/UI improvements, while Report Toaster is about data-driven decision-making. MIDA is a visualization tool to improve the checkout process, whereas Report Toaster aims to provide configurable analysis across many data points. Both apps have strong ratings, but MIDA boasts more reviews, suggesting potentially wider adoption. Report Toaster is targeting merchants who want in-depth analysis and visualization.
At a Glance
MIDA: Heatmap, Replay Checkout
248 reviews
Report Toaster: Custom Reports
194 reviews
Detailed Overview
Report Toaster: Custom Reports
Advanced reports, using real-time data that you can report, customize, automate, export, and share.
Key Features
- Start with one of our 130+ report templates to create and save better reports
- Export and download reports as PDF or CSV to share via email or analyze in Excel
- Scheduled reports for automated delivery via email, SMS or Slack
- Share live sales report and inventory report links with staff or third-parties
- Use multi-store reporting to report and compare data from multiple shops
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating MIDA: Heatmap, Replay Checkout4.9/5 Report Toaster: Custom Reports5/5 | ||
| Reviews | 248 | 194 |
Reviews MIDA: Heatmap, Replay Checkout248 Report Toaster: Custom Reports194 | ||
| Primary Function | User Behavior Analysis (Heatmaps, Replays) | Customizable Reporting and Analytics |
Primary Function MIDA: Heatmap, Replay CheckoutUser Behavior Analysis (Heatmaps, Replays) Report Toaster: Custom ReportsCustomizable Reporting and Analytics | ||
| Key Feature Focus | Checkout Optimization | Real-time Data Reporting, Automation, and Sharing |
Key Feature Focus MIDA: Heatmap, Replay CheckoutCheckout Optimization Report Toaster: Custom ReportsReal-time Data Reporting, Automation, and Sharing | ||
| Target Merchant Type | Merchants focused on improving website usability and conversion rates, especially during checkout. | Merchants seeking in-depth data analysis, customized reporting, and automated insights across multiple stores. |
Target Merchant Type MIDA: Heatmap, Replay CheckoutMerchants focused on improving website usability and conversion rates, especially during checkout. Report Toaster: Custom ReportsMerchants seeking in-depth data analysis, customized reporting, and automated insights across multiple stores. | ||
| Ease of Use (Inferred) | Likely easier to set up, focusing on visual data presentation | May require more technical expertise to configure custom reports |
Ease of Use (Inferred) MIDA: Heatmap, Replay CheckoutLikely easier to set up, focusing on visual data presentation Report Toaster: Custom ReportsMay require more technical expertise to configure custom reports | ||
| Value Proposition | Improve conversion rates by identifying and fixing usability issues on your website | Gain deep insights into your business performance to make data-driven decisions |
Value Proposition MIDA: Heatmap, Replay CheckoutImprove conversion rates by identifying and fixing usability issues on your website Report Toaster: Custom ReportsGain deep insights into your business performance to make data-driven decisions | ||
| Report Templates | Not explicitly mentioned | 130+ Report Templates |
Report Templates MIDA: Heatmap, Replay CheckoutNot explicitly mentioned Report Toaster: Custom Reports130+ Report Templates | ||
Our Verdict
If your primary goal is to understand and optimize user behavior on your website, especially during checkout, MIDA: Heatmap, Replay Checkout is the better choice. Its focus on visual data and user interaction makes it ideal for identifying and fixing usability issues. However, if you need comprehensive reporting, in-depth data analysis, and the ability to create custom reports tailored to your specific needs, Report Toaster: Custom Reports is the superior option. It is perfect for merchants who want to leverage data to make informed business decisions, particularly those managing multiple Shopify stores and need to automate report generation and distribution.
Common Questions
Which app is better for identifying bottlenecks in the checkout process?
MIDA: Heatmap, Replay Checkout is specifically designed to identify bottlenecks in the checkout process through heatmaps and session replays.
Which app is better for creating custom sales reports?
Report Toaster: Custom Reports is the better choice for creating custom sales reports, offering a wide range of customization options and templates.
Can I use Report Toaster: Custom Reports to track inventory levels?
Yes, Report Toaster: Custom Reports allows you to track inventory levels, including inventory history and aging reports, using calculated fields.
Does MIDA: Heatmap, Replay Checkout offer automated reporting?
Based on the provided data, MIDA does not explicitly focus on automated reporting features, its primary focus is user experience visualization. Report Toaster however has schedule reports for automated delivery via email, SMS or Slack.
Which app is better for users without advanced technical skills?
MIDA is likely easier to use for users without advanced technical skills due to its focus on visual data and user interaction. Report Toaster may require more technical expertise to configure custom reports.
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