MIDA: Heatmap, Replay Checkout vs SupaEasy: AI Functions creatorfor Shopify (2026)
MIDA: Heatmap, Replay Checkout and SupaEasy: AI Functions creator both aim to improve Shopify store operations, but target completely different needs and skill levels. MIDA provides visual insights into user behavior on your store, allowing you to identify pain points and optimize the customer journey through heatmaps and session replays. SupaEasy, on the other hand, addresses the impending deprecation of Shopify Scripts by offering an AI-powered solution to generate and migrate Shopify Functions for discounts, payments, delivery, and validation. SupaEasy positions itself as a solution for both Shopify Plus merchants currently using Script Editor, and regular Shopify merchants looking for advanced, custom functionality. Its core strength lies in simplifying the creation and migration of Shopify Functions, making complex customization accessible even without coding experience, particularly appealing as Shopify Scripts are phased out. MIDA caters to merchants seeking to understand user behavior and improve conversion rates through visual analytics, rather than code-based customization.
At a Glance
MIDA: Heatmap, Replay Checkout
248 reviews
SupaEasy: AI Functions creator
162 reviews
Detailed Overview
SupaEasy: AI Functions creator
Generate discounts, shipping, payment & validation functions. ShopTank winner at Editions 25.
Key Features
- ShopTank winner at Shopify Editions.dev 2025
- Migrate old Script to new Shopify Functions supa easy.
- Generates & Migrate functions for: discounts, delivery, payment and validation
- A.I. assistant helps you to generate the function you need.
- For every Shopify plan and Shopify merchants not restricted to Shopify Plus
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating MIDA: Heatmap, Replay Checkout4.9/5 SupaEasy: AI Functions creator5/5 | ||
| Reviews | 248 | 162 |
Reviews MIDA: Heatmap, Replay Checkout248 SupaEasy: AI Functions creator162 | ||
| Core Functionality | User Behavior Analytics (Heatmaps, Replays) | Shopify Functions Generation & Migration |
Core Functionality MIDA: Heatmap, Replay CheckoutUser Behavior Analytics (Heatmaps, Replays) SupaEasy: AI Functions creatorShopify Functions Generation & Migration | ||
| Target Merchant | Merchants focused on conversion rate optimization and UX improvements | Merchants needing custom checkout logic and migrating from Shopify Scripts |
Target Merchant MIDA: Heatmap, Replay CheckoutMerchants focused on conversion rate optimization and UX improvements SupaEasy: AI Functions creatorMerchants needing custom checkout logic and migrating from Shopify Scripts | ||
| Ease of Use | Likely requires analytical skills to interpret data | Aims for ease of use via AI assistance and no-code function generation |
Ease of Use MIDA: Heatmap, Replay CheckoutLikely requires analytical skills to interpret data SupaEasy: AI Functions creatorAims for ease of use via AI assistance and no-code function generation | ||
| Value Proposition | Improved user experience and higher conversion rates through data-driven insights | Simplified checkout customization, addressing Scripts deprecation with AI-powered Function creation |
Value Proposition MIDA: Heatmap, Replay CheckoutImproved user experience and higher conversion rates through data-driven insights SupaEasy: AI Functions creatorSimplified checkout customization, addressing Scripts deprecation with AI-powered Function creation | ||
| Shopify Editions Recognition | Not mentioned | ShopTank winner at Editions 25 |
Shopify Editions Recognition MIDA: Heatmap, Replay CheckoutNot mentioned SupaEasy: AI Functions creatorShopTank winner at Editions 25 | ||
| Pricing | Pricing unavailable | Pricing unavailable |
Pricing MIDA: Heatmap, Replay CheckoutPricing unavailable SupaEasy: AI Functions creatorPricing unavailable | ||
Our Verdict
For merchants prioritizing user experience optimization and seeking visual insights into customer behavior, MIDA: Heatmap, Replay Checkout is the clear choice. Its heatmap and session replay features offer valuable data to improve site design and conversion rates. SupaEasy: AI Functions creator is specifically tailored for merchants requiring advanced checkout customizations and needing to migrate from Shopify Scripts to Shopify Functions. If you're using Shopify Plus or anticipate needing custom logic for discounts, payments, or shipping, SupaEasy provides a no-code or low-code solution that's especially useful given the Scripts deprecation. If you don't use Scripts or need checkout customization, MIDA is the better choice.
Common Questions
What is the primary difference between MIDA and SupaEasy?
MIDA provides visual analytics to understand user behavior, while SupaEasy generates and migrates Shopify Functions for checkout customization.
Which app is better for improving conversion rates?
MIDA is better for improving conversion rates directly as it provides insights into user behavior that can be used to optimize the customer journey.
Is SupaEasy only for Shopify Plus merchants?
No, SupaEasy is for all Shopify merchants, but it's particularly useful for Shopify Plus merchants currently using Script Editor as it helps migrate old scripts to Shopify functions.
Does MIDA require coding knowledge?
MIDA focuses on visual data analysis, so coding knowledge is not a primary requirement. However, understanding basic website structure might be helpful to interpret the heatmaps and session replays.
Which app helps with the Shopify Scripts deprecation?
SupaEasy is specifically designed to address the Shopify Scripts deprecation by offering a way to migrate scripts to Shopify Functions, including with the help of AI.
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