Mikawaya Subscription and Sample Products ‑‑ Try N Buy address distinct needs within the Shopify ecosystem. Mikawaya Subscription is a comprehensive subscription app with a focus on the Japanese market, offering extensive marketing features designed to improve conversion rates and customer lifetime value (LTV). It provides robust support from professionals experienced in Japanese subscription e-commerce, including assistance with setup and migration from other subscription apps. Key differentiators are its tailored support, advanced features like回数割引設定(discount setting based on number of purchases), BOX機能(subscription box function), CRM連携(CRM integration), LTV analysis, and lead generation tools. Sample Products ‑‑ Try N Buy, on the other hand, is a targeted app designed to boost sales by offering free product samples based on cart value. It's particularly suited for businesses in cosmetics, healthcare & food supplements, pet products, and FMCG. Its strength lies in its ability to personalize incentives and encourage customers to try new products, leading to increased AOV and reduced reliance on discounts. It does this by offering custom rules based on cart value, allowing customers to select their samples instead of forced BOGO promotions. While both aim to increase sales, they employ fundamentally different strategies: Mikawaya focuses on recurring revenue via subscriptions, while Sample Products targets increased order value and product discovery.
62 reviews
7 reviews
売上向上の為のマーケティング機能に特化した日本製サブスクアプリ!CVR改善、LTV向上における機能とサポートが充実
Boost Sales with Free Product Samples Based on Cart Value – Smart Upsell & Cross-Sell Strategy!
| Rating | 5/5 | 5/5 |
Rating Mikawaya Subscription5/5 Sample Products ‑‑ Try N Buy5/5 | ||
| Reviews | 62 | 7 |
Reviews Mikawaya Subscription62 Sample Products ‑‑ Try N Buy7 | ||
| Primary Focus | Subscription Management & Marketing | Sample-Based Upselling |
Primary Focus Mikawaya SubscriptionSubscription Management & Marketing Sample Products ‑‑ Try N BuySample-Based Upselling | ||
| Target Audience | Merchants seeking a full-fledged subscription solution with specialized Japanese support. | Merchants in cosmetics, healthcare, food supplements, pet products & FMCG. |
Target Audience Mikawaya SubscriptionMerchants seeking a full-fledged subscription solution with specialized Japanese support. Sample Products ‑‑ Try N BuyMerchants in cosmetics, healthcare, food supplements, pet products & FMCG. | ||
| Key Differentiator | Comprehensive subscription features & Japanese market expertise. | Sample-based upsell strategy & customer choice in samples. |
Key Differentiator Mikawaya SubscriptionComprehensive subscription features & Japanese market expertise. Sample Products ‑‑ Try N BuySample-based upsell strategy & customer choice in samples. | ||
| Support | Dedicated support from subscription e-commerce professionals. | Not specified, implied through functionality. |
Support Mikawaya SubscriptionDedicated support from subscription e-commerce professionals. Sample Products ‑‑ Try N BuyNot specified, implied through functionality. | ||
| Value Proposition | Increase LTV & improve conversion with robust subscription management and marketing features. | Boost AOV & reduce discounts by offering free samples based on cart value. |
Value Proposition Mikawaya SubscriptionIncrease LTV & improve conversion with robust subscription management and marketing features. Sample Products ‑‑ Try N BuyBoost AOV & reduce discounts by offering free samples based on cart value. | ||
The choice between Mikawaya Subscription and Sample Products ‑‑ Try N Buy depends heavily on the merchant's business model and target market. Mikawaya Subscription is ideally suited for businesses operating on a subscription-based model, especially those targeting the Japanese market or requiring comprehensive subscription management features and dedicated support. Its focus on LTV improvement and conversion rate optimization makes it a robust choice for established or growing subscription services.
Sample Products ‑‑ Try N Buy, however, is the better option for merchants in specific product categories like cosmetics, healthcare, food supplements, pet products, and FMCG looking to drive sales by offering free product samples. Its strengths lie in its ability to increase AOV, reduce discounts, and allow customers to explore new products. If your business model revolves around one-time purchases but benefits from product discovery and sample-based incentives, then Sample Products would likely be more effective.
Mikawaya Subscription claims a 5-step setup process, which suggests ease of use. Sample Products ‑‑ Try N Buy doesn't specify setup complexity, but its feature set suggests a relatively straightforward configuration of cart value-based sample rules.
Mikawaya Subscription explicitly focuses on increasing LTV through subscription management and related features. While Sample Products ‑‑ Try N Buy can contribute to customer loyalty, its primary goal is increasing AOV and driving product discovery, making Mikawaya the better choice for LTV maximization.
Sample Products ‑‑ Try N Buy is specifically designed for cosmetics brands because it makes it easier for customers to try new cosmetics. Cosmetics are a good fit for sampling. Mikawaya can also be a fit if the business sells cosmetic subscriptions.
Mikawaya Subscription explicitly states it offers dedicated support from e-commerce professionals specializing in Japanese subscription e-commerce. Sample Products ‑‑ Try N Buy doesn't explicitly mention support, suggesting Mikawaya offers a superior support structure.
No, Sample Products ‑‑ Try N Buy focuses on offering free samples with purchase, rather than managing subscription services. Mikawaya is dedicated to subscriptions.
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