Mikawaya Subscription vs Squid: Reviews, Upsells & 25+for Shopify (2026)
Mikawaya Subscription and Squid: Reviews, Upsells & 25+ are both highly-rated Shopify apps focusing on revenue optimization, but they serve distinct needs. Mikawaya Subscription, described primarily in Japanese, is a subscription app designed for Japanese-speaking merchants seeking comprehensive support for subscription-based e-commerce, including initial setup, migration, and ongoing management. Its key strength lies in providing hands-on support from professionals experienced in Japanese recurring e-commerce. It offers features such as discount settings, BOX functionality, CRM integration, and LTV analysis, along with tools for new customer acquisition. It appears to be tailored for merchants prioritizing subscription models and needing local, expert assistance. Squid: Reviews, Upsells & 25+, on the other hand, is designed to increase average order value (AOV) through upsells, cross-sells, and social proof. It aims to improve customer experience and sales by offering a wide range of features like customer reviews, AI-powered product recommendations, bundles, and discounts. Squid is suitable for merchants aiming to maximize AOV and build trust through various strategies.
At a Glance
Mikawaya Subscription
62 reviews
Squid: Reviews, Upsells & 25+
11 reviews
Detailed Overview
Mikawaya Subscription
売上向上の為のマーケティング機能に特化した日本製サブスクアプリ！CVR改善、LTV向上における機能とサポートが充実
Key Features
- 「Shopifyでの定期便運営」に精通したECのプロによるサポートが受けられます。 初期設定サポートや他サブスクアプリからの移行のサポートいたします。
- 回数割引設定、BOX機能、CRM連携、LTV分析など、Mikawaya独自の機能が沢山。詳しくはお問い合わせください。
- フォーム一体型、アンケートLP機能など新規集客にも有効な機能も用意しております。
Squid: Reviews, Upsells & 25+
Win trust in your store with Trust Badges, AI Recommendations, Bundles and 25+ Impactful features.
Key Features
- Display authentic customer reviews to establish credibility and increase sales
- Customizable upsells, Volume & FBT discount, Cart upsells, Post-purchase upsells
- Email popups, Survey, Birthday Collector & Custom fields for customer engagement
- Sales & Payment Badges, Checkout & Thank-you Page Upsells, Storewide Discounts
- Boost buyer confidence with testimonials, trust badges, using image-text widgets
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Mikawaya Subscription5/5 Squid: Reviews, Upsells & 25+5/5 | ||
| Reviews | 62 | 11 |
Reviews Mikawaya Subscription62 Squid: Reviews, Upsells & 25+11 | ||
| Primary Function | Subscription Management (Japanese Market Focused) | Upsells, Cross-sells, Social Proof & AOV Optimization |
Primary Function Mikawaya SubscriptionSubscription Management (Japanese Market Focused) Squid: Reviews, Upsells & 25+Upsells, Cross-sells, Social Proof & AOV Optimization | ||
| Support | Dedicated Support from E-commerce Professionals | Not explicitly mentioned; feature-focused |
Support Mikawaya SubscriptionDedicated Support from E-commerce Professionals Squid: Reviews, Upsells & 25+Not explicitly mentioned; feature-focused | ||
| Target Merchant | Japanese-speaking Subscription E-commerce Businesses | All Merchants Seeking to Increase AOV & Build Trust |
Target Merchant Mikawaya SubscriptionJapanese-speaking Subscription E-commerce Businesses Squid: Reviews, Upsells & 25+All Merchants Seeking to Increase AOV & Build Trust | ||
| Key Features | Subscription features, Japanese market support, CRM integration, LTV analysis | Reviews, Upsells, Bundles, AI Recommendations, Trust Badges |
Key Features Mikawaya SubscriptionSubscription features, Japanese market support, CRM integration, LTV analysis Squid: Reviews, Upsells & 25+Reviews, Upsells, Bundles, AI Recommendations, Trust Badges | ||
| Ease of Use Claim | 5-Step setup, simple product linking | Implied through user experience focus |
Ease of Use Claim Mikawaya Subscription5-Step setup, simple product linking Squid: Reviews, Upsells & 25+Implied through user experience focus | ||
| Value Proposition | Complete solution for subscription-based e-commerce in Japan with dedicated support | Maximizing AOV and building trust through various sales strategies |
Value Proposition Mikawaya SubscriptionComplete solution for subscription-based e-commerce in Japan with dedicated support Squid: Reviews, Upsells & 25+Maximizing AOV and building trust through various sales strategies | ||
Our Verdict
If you are a Japanese-speaking merchant looking to establish or optimize a subscription-based e-commerce business and require dedicated professional support specific to the Japanese market, Mikawaya Subscription is the clear choice. Its localized features and support are invaluable. However, if your primary goal is to increase AOV through upsells, cross-sells, and building trust with social proof, regardless of language or location, Squid: Reviews, Upsells & 25+ offers a broader range of features for general e-commerce optimization. The higher review count for Mikawaya suggests stronger adoption within its niche, but the difference could also reflect the age of the app and its marketing efforts. For merchants seeking to add upsells, Squid probably has more features. Mikawaya would be chosen by a merchant who is building a business around subscriptions.
Common Questions
Does Mikawaya Subscription support languages other than Japanese?
The provided information heavily suggests that Mikawaya Subscription is primarily focused on the Japanese market and likely prioritizes Japanese language support. The description and headline are in Japanese, and the provided details mention Japanese e-commerce support.
Can Squid: Reviews, Upsells & 25+ be used for subscription-based products?
While Squid: Reviews, Upsells & 25+ primarily focuses on increasing AOV through upsells, cross-sells, and social proof, its features may not be optimized for managing recurring subscriptions. Mikawaya Subscription is likely the better choice for subscription models.
Which app offers better customer support?
Mikawaya Subscription explicitly highlights its dedicated support from e-commerce professionals, including initial setup and migration assistance. Squid: Reviews, Upsells & 25+ doesn't emphasize support as strongly, suggesting Mikawaya likely offers more comprehensive support.
What are the key differences in features?
Mikawaya Subscription focuses on features specific to subscription management, such as recurring billing, subscription management tools, and CRM integration tailored for the Japanese market. Squid: Reviews, Upsells & 25+ offers a broader range of features for general e-commerce optimization, including customer reviews, AI-powered product recommendations, bundles, and trust badges.
Which app is easier to set up and use?
Mikawaya Subscription claims a simple 5-step setup process, making it potentially easier to get started with. Squid: Reviews, Upsells & 25+ doesn't provide such a specific claim, so it's difficult to compare directly on ease of use, although it focuses on UX improvements.
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