Mipler — Advanced Reports vs Peel: Retention Analyticsfor Shopify (2026)
Mipler — Advanced Reports and Peel: Retention Analytics are both 5-star rated Shopify apps in the Analytics category, but cater to distinct analytical needs. Mipler is positioned as a general-purpose, highly customizable reporting tool that allows merchants to build custom reports and dashboards using diverse data points, including metafields and tags. It shines in creating sales, financial, and inventory reports and facilitating data exports. Peel, on the other hand, focuses specifically on retention analytics for Direct-to-Consumer (DTC) brands, emphasizing customer lifetime value (LTV), churn, and subscription growth. The primary difference lies in their scope and focus. Mipler allows for broad, flexible data exploration and reporting across various aspects of a Shopify store's operations. Its strength is in its customizability and ability to handle diverse data sources and reporting requirements. Peel provides depth and ready-made insights specifically around customer retention, leveraging pre-built templates and metrics tailored for subscription businesses and improving LTV. While Mipler is helpful for any Shopify store needing flexible reporting on various operational aspects, Peel is designed for businesses prioritizing customer retention and subscription optimization.
At a Glance
Mipler — Advanced Reports
492 reviews
Peel: Retention Analytics
34 reviews
Detailed Overview
Mipler — Advanced Reports
Easily build custom reports and dashboards with metrics to visualize any data from your store.
Key Features
- Real-time support: Let us create your custom reports for you.
- Safely share any report using public links, no need for Shopify admin access.
- Send report as attachments (CSV, Excel, or PDF) via scheduled emails.
- Gain comprehensive insights using tags, metafields, and note attributes.
- AI Assistant that helps create or adjust reports, and even add new columns.
Peel: Retention Analytics
DTC metrics: Customer Lifetime Value (LTV), retention & subscription growth insights for more profit
Key Features
- Retention Analytics: Track repurchase rate, churn, get daily slack/email digests
- Subscription Analytics: Turn shoppers into subscribers, build loyalty, scale LTV
- RFM & Audiences: Hyper-target customer segments, export to Klaviyo and Meta
- Product Analytics: SKU-level insights, product bundles, customer journeys
- Custom Metrics & Consulting: 1:1 strategy calls, tailored reports & dashboards
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Mipler — Advanced Reports5/5 Peel: Retention Analytics5/5 | ||
| Reviews | 492 | 34 |
Reviews Mipler — Advanced Reports492 Peel: Retention Analytics34 | ||
| Focus | General Reporting (Sales, Finance, Inventory, etc.) | Retention Analytics (LTV, Churn, Subscriptions) |
Focus Mipler — Advanced ReportsGeneral Reporting (Sales, Finance, Inventory, etc.) Peel: Retention AnalyticsRetention Analytics (LTV, Churn, Subscriptions) | ||
| Customization | High (Custom Reports with Metafields/Tags) | Medium (Custom Metrics & Consulting available) |
Customization Mipler — Advanced ReportsHigh (Custom Reports with Metafields/Tags) Peel: Retention AnalyticsMedium (Custom Metrics & Consulting available) | ||
| Target Merchant | Any Shopify store needing flexible reporting | DTC Brands, Subscription Businesses |
Target Merchant Mipler — Advanced ReportsAny Shopify store needing flexible reporting Peel: Retention AnalyticsDTC Brands, Subscription Businesses | ||
| Key Feature Highlight | AI Assistant for report creation | RFM & Audience Segmentation |
Key Feature Highlight Mipler — Advanced ReportsAI Assistant for report creation Peel: Retention AnalyticsRFM & Audience Segmentation | ||
| Data Export/Integration | Google Sheets, CSV, Excel, PDF, Scheduled Emails | Klaviyo, Meta, Slack, Email |
Data Export/Integration Mipler — Advanced ReportsGoogle Sheets, CSV, Excel, PDF, Scheduled Emails Peel: Retention AnalyticsKlaviyo, Meta, Slack, Email | ||
| Support | Real-time Support for Custom Reports | 1:1 Strategy Calls, Tailored Reports & Dashboards |
Support Mipler — Advanced ReportsReal-time Support for Custom Reports Peel: Retention Analytics1:1 Strategy Calls, Tailored Reports & Dashboards | ||
Our Verdict
For Shopify merchants seeking broad and customizable reporting capabilities across their store's operations – including sales, finance, inventory, and beyond – Mipler — Advanced Reports is the stronger choice. Its ability to incorporate metafields, tags, and notes into reports, along with its AI assistance and custom report creation support, make it suitable for complex or unique reporting needs.
However, for DTC brands and subscription businesses laser-focused on improving customer retention, maximizing LTV, and optimizing subscription growth, Peel: Retention Analytics offers a more targeted and readily available solution. Peel's pre-built templates, subscription-specific metrics, and integrations with marketing platforms like Klaviyo and Meta make it a powerful tool for understanding and acting on retention insights.
Common Questions
Can both apps handle subscription data?
Mipler can likely handle subscription data if it's stored as metafields or other accessible properties, allowing you to build custom reports around it. Peel, however, is specifically designed for subscription analytics with pre-built metrics and reporting tailored to subscription businesses.
Which app is easier to use for a beginner?
Peel might be slightly easier for beginners focused on retention as it offers ready-made templates and metrics. Mipler, while powerful, requires more setup and customization to get the desired reports.
Which app is better for marketing campaign optimization?
Peel's integration with Klaviyo and Meta and its RFM audience segmentation features make it better suited for marketing campaign optimization based on retention data. Mipler could be used if the marketing data is available as metafields.
Does Mipler or Peel have more integrations?
Based on the descriptions, Mipler focuses on exporting data to Google Sheets and standard file formats (CSV, Excel, PDF), while Peel integrates with Klaviyo, Meta, Slack, and Email. Peel has more marketing-specific integrations.
If I want to create a report that combines sales data with customer LTV, which app should I choose?
This scenario could be tackled by both. Mipler would allow you to combine sales data with customer data (potentially importing or calculating LTV and incorporating it), but requires more manual setup to define the formulas and calculations. Peel is optimized for LTV metrics and has built in features that calculate and report on that for you. Therefore, Peel is likely the easier choice.
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