Mipler — Advanced Reports vs Propel Replay, Survey, Heatmapfor Shopify (2026)
Mipler — Advanced Reports and Propel Replay, Survey, Heatmap offer different analytics solutions for Shopify merchants. Mipler is positioned as a robust reporting tool, allowing merchants to create highly customized reports and dashboards using a wide array of data points, including metafields and tags. Its strength lies in its ability to generate comprehensive sales, financial, tax, customer, and inventory reports, and its AI assistance, useful for larger or more complex operations needing detailed data analysis. It targets merchants needing granular control over their reporting, data export, and custom calculations. Propel Replay, Survey, Heatmap focuses on user behavior, and likely assists with UX/UI adjustments based on gathered insights.
At a Glance
Mipler — Advanced Reports
492 reviews
Propel Replay, Survey, Heatmap
415 reviews
Detailed Overview
Mipler — Advanced Reports
Easily build custom reports and dashboards with metrics to visualize any data from your store.
Key Features
- Real-time support: Let us create your custom reports for you.
- Safely share any report using public links, no need for Shopify admin access.
- Send report as attachments (CSV, Excel, or PDF) via scheduled emails.
- Gain comprehensive insights using tags, metafields, and note attributes.
- AI Assistant that helps create or adjust reports, and even add new columns.
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating Mipler — Advanced Reports5/5 Propel Replay, Survey, Heatmap4.9/5 | ||
| Reviews | 492 | 415 |
Reviews Mipler — Advanced Reports492 Propel Replay, Survey, Heatmap415 | ||
| Core Functionality | Customizable Reporting & Data Export | User Behavior Analytics (Replay, Survey, Heatmap - inferred) |
Core Functionality Mipler — Advanced ReportsCustomizable Reporting & Data Export Propel Replay, Survey, HeatmapUser Behavior Analytics (Replay, Survey, Heatmap - inferred) | ||
| Key Differentiator | AI Report Assistant, Metafield/Tag Analysis | User Replay, Survey, Heatmap Data |
Key Differentiator Mipler — Advanced ReportsAI Report Assistant, Metafield/Tag Analysis Propel Replay, Survey, HeatmapUser Replay, Survey, Heatmap Data | ||
| Target Merchant | Merchants needing custom reports and financial analysis | Merchants focused on UX Optimization and User Behavior |
Target Merchant Mipler — Advanced ReportsMerchants needing custom reports and financial analysis Propel Replay, Survey, HeatmapMerchants focused on UX Optimization and User Behavior | ||
| Ease of Use | May require some technical proficiency for custom reports | Likely easier to implement, focusing on observational data |
Ease of Use Mipler — Advanced ReportsMay require some technical proficiency for custom reports Propel Replay, Survey, HeatmapLikely easier to implement, focusing on observational data | ||
| Value Proposition | In-depth Business Insights through Custom Reporting | Improved Conversion Rates through UX Optimization |
Value Proposition Mipler — Advanced ReportsIn-depth Business Insights through Custom Reporting Propel Replay, Survey, HeatmapImproved Conversion Rates through UX Optimization | ||
| Data Export | CSV, Excel, PDF, Google Sheets | Likely provides data via the app dashboard and potentially through data export, but not explicitly stated. |
Data Export Mipler — Advanced ReportsCSV, Excel, PDF, Google Sheets Propel Replay, Survey, HeatmapLikely provides data via the app dashboard and potentially through data export, but not explicitly stated. | ||
Our Verdict
The choice between Mipler and Propel Replay depends on the merchant's priorities. If the merchant needs to build complex, customized reports, analyze financial performance, and work with metafields and tags, Mipler — Advanced Reports is the clear winner. The AI assistant and real-time support further enhances its value for merchants needing assistance. However, if the primary goal is to understand user behavior, optimize the customer journey, and improve conversion rates through UX improvements, Propel Replay, Survey, Heatmap is likely the better choice. Mipler focuses on back-end reporting and data analysis, while Propel Replay focuses on front-end user experience optimization.
Common Questions
What types of reports can I create with Mipler?
Mipler allows you to create a wide range of reports, including sales, financial, tax, customer, and inventory reports. You can also build custom reports with personalized columns and calculations, including metafields and tags.
Can I share Mipler reports with people who don't have Shopify admin access?
Yes, Mipler allows you to safely share any report using public links, without requiring Shopify admin access.
Does Propel Replay provide detailed financial reporting?
Based on the description, Propel Replay focuses on user behavior analytics and likely does not provide detailed financial reporting. It's primary aim is UX improvement rather than financial analysis.
Does Mipler offer any assistance in creating complex reports?
Yes, Mipler offers real-time support to help you create custom reports and an AI Assistant that helps create or adjust reports, and even add new columns.
Which app is better for optimizing conversion rates?
Propel Replay, Survey, Heatmap is likely better suited for optimizing conversion rates, as it focuses on understanding user behavior and identifying areas for UX improvement. Mipler contributes indirectly through better financial reporting.
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