Mipler — Advanced Reports vs Reveal: Customer Data & NPSfor Shopify (2026)
Mipler — Advanced Reports and Reveal: Customer Data & NPS both aim to improve Shopify merchants' operational efficiency and data insights, but they approach this goal from fundamentally different angles. Mipler is positioned as a highly customizable reporting tool, emphasizing flexibility in building reports and dashboards using a wide array of data points, including metafields and tags. It caters to merchants who need detailed and bespoke analysis of their sales, finances, inventory, and customers. In contrast, Reveal focuses on leveraging customer data, particularly through RFM segmentation and NPS, to improve customer retention, acquisition, and overall CLV. It's geared toward merchants seeking to optimize their customer strategies and marketing campaigns by understanding customer behavior and loyalty.
At a Glance
Mipler — Advanced Reports
492 reviews
Reveal: Customer Data & NPS
64 reviews
Detailed Overview
Mipler — Advanced Reports
Easily build custom reports and dashboards with metrics to visualize any data from your store.
Key Features
- Real-time support: Let us create your custom reports for you.
- Safely share any report using public links, no need for Shopify admin access.
- Send report as attachments (CSV, Excel, or PDF) via scheduled emails.
- Gain comprehensive insights using tags, metafields, and note attributes.
- AI Assistant that helps create or adjust reports, and even add new columns.
Reveal: Customer Data & NPS
Leverage your Data to Segment, Retain & Acquire better customers. Use NPS & RFM to improve the CLV
Key Features
- Dynamic Audience Builder - Improve Meta & Google ad campaigns by using RFM
- RFM Customer Segmentation: identify best&worst clients & treat them accordingly
- Automated NPS tool: Fix your customer journey- real-time alerts & advanced data
- Buying Habits reports - Find your best and worst-performing product SKUs by CLV
- Advanced Reporting: track what truly matters to become Customer-centric.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Mipler — Advanced Reports5/5 Reveal: Customer Data & NPS5/5 | ||
| Reviews | 492 | 64 |
Reviews Mipler — Advanced Reports492 Reveal: Customer Data & NPS64 | ||
| Core Focus | Custom Reporting & Data Visualization | Customer Data & NPS Analysis for Growth |
Core Focus Mipler — Advanced ReportsCustom Reporting & Data Visualization Reveal: Customer Data & NPSCustomer Data & NPS Analysis for Growth | ||
| Key Features | AI Assistant, Custom Report Building, Scheduled Emails, Metafield & Tag Analysis | RFM Segmentation, NPS Tool, Dynamic Audience Builder, Buying Habits Reports |
Key Features Mipler — Advanced ReportsAI Assistant, Custom Report Building, Scheduled Emails, Metafield & Tag Analysis Reveal: Customer Data & NPSRFM Segmentation, NPS Tool, Dynamic Audience Builder, Buying Habits Reports | ||
| Target Merchant Type | Merchants needing detailed, customizable data analysis of various store aspects. | Merchants focused on customer retention, acquisition, and optimizing customer lifetime value. |
Target Merchant Type Mipler — Advanced ReportsMerchants needing detailed, customizable data analysis of various store aspects. Reveal: Customer Data & NPSMerchants focused on customer retention, acquisition, and optimizing customer lifetime value. | ||
| Ease of Use (Inferred) | Potentially steeper learning curve due to customizability, but Real-time support is provided. | More streamlined for customer-centric analysis, potentially easier initial setup. |
Ease of Use (Inferred) Mipler — Advanced ReportsPotentially steeper learning curve due to customizability, but Real-time support is provided. Reveal: Customer Data & NPSMore streamlined for customer-centric analysis, potentially easier initial setup. | ||
| Value Proposition | Unlimited flexibility in reporting and data exploration across all store data points. | Data-driven insights to improve customer relationships and drive revenue growth through customer loyalty. |
Value Proposition Mipler — Advanced ReportsUnlimited flexibility in reporting and data exploration across all store data points. Reveal: Customer Data & NPSData-driven insights to improve customer relationships and drive revenue growth through customer loyalty. | ||
Our Verdict
For merchants who require detailed, flexible reporting across all aspects of their Shopify store, including sales, inventory, and finance, Mipler — Advanced Reports is the superior choice. Its customizability and AI assistant empower merchants to build reports tailored to their specific needs. However, if the primary goal is to understand and improve customer behavior, retention, and acquisition, Reveal: Customer Data & NPS is the more suitable option. Its focus on RFM segmentation, NPS, and dynamic audience building provides targeted insights and tools for optimizing customer lifetime value. In conclusion, the best choice depends on the specific business priorities and data analysis requirements of the merchant.
Common Questions
Which app is better for creating detailed sales reports?
Mipler — Advanced Reports is better for creating detailed sales reports, offering extensive customization options using tags, metafields, and other data points.
Which app is better for understanding customer lifetime value?
Reveal: Customer Data & NPS is specifically designed to analyze and improve customer lifetime value (CLV) through RFM segmentation and buying habits reports.
Does Mipler or Reveal offer more help with building customer segments?
Reveal offers a Dynamic Audience Builder, making it the better option for building customer segments. Mipler, while allowing customer data analysis, doesn't offer a dedicated audience building feature.
Is it possible to automate report sending with both apps?
Mipler explicitly states that it can send reports as attachments via scheduled emails. Reveal's description does not directly mention report sending automation, but focuses more on real-time alerts.
Which app offers an AI assistant?
Mipler boasts an AI Assistant that helps create or adjust reports and add new columns, a feature not present in Reveal.
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