Mipler — Advanced Reports vs Segments Analytics by Treslfor Shopify (2026)

Mipler — Advanced Reports and Segments Analytics by Tresl both aim to enhance Shopify merchants' understanding of their store data, but they approach this goal from different angles. Mipler focuses on comprehensive reporting and data visualization across a broad range of store data, including sales, finance, inventory, and customer information, allowing for highly customized reports utilizing metafields and tags. It emphasizes generating diverse reports, exporting data, and automating report delivery. Segments Analytics, on the other hand, zeroes in on customer segmentation, leveraging AI to identify profitable customer groups and seamlessly integrate them into marketing campaigns across various platforms like Klaviyo, Meta, and Google. Mipler's strength lies in its flexibility and wide scope, enabling merchants to create virtually any report they need, including those using custom data points. The inclusion of AI assistance further streamlines the reporting process. Segments Analytics excels in its targeted approach to customer segmentation, offering pre-built segments and AI-powered discovery tools to improve marketing effectiveness. It appeals to merchants seeking to optimize their marketing strategies through data-driven customer insights. The difference in target audience comes down to this: if you need to do detailed tax reports, inventory analysis, or general reporting then choose Mipler. If you want to find the best audience segment to show your ads to on Facebook, choose Segments.

Mipler — Advanced Reports and Segments Analytics by Tresl both aim to enhance Shopify merchants' understanding of their store data, but they approach this goal from different angles. Mipler focuses on comprehensive reporting and data visualization across a broad range of store data, including sales, finance, inventory, and customer information, allowing for highly customized reports utilizing metafields and tags. It emphasizes generating diverse reports, exporting data, and automating report delivery. Segments Analytics, on the other hand, zeroes in on customer segmentation, leveraging AI to identify profitable customer groups and seamlessly integrate them into marketing campaigns across various platforms like Klaviyo, Meta, and Google. Mipler's strength lies in its flexibility and wide scope, enabling merchants to create virtually any report they need, including those using custom data points. The inclusion of AI assistance further streamlines the reporting process. Segments Analytics excels in its targeted approach to customer segmentation, offering pre-built segments and AI-powered discovery tools to improve marketing effectiveness. It appeals to merchants seeking to optimize their marketing strategies through data-driven customer insights. The difference in target audience comes down to this: if you need to do detailed tax reports, inventory analysis, or general reporting then choose Mipler. If you want to find the best audience segment to show your ads to on Facebook, choose Segments.