Mipler — Advanced Reports vs Sellerboard Profit Analyticsfor Shopify (2026)
Mipler — Advanced Reports and Sellerboard Profit Analytics both target Shopify merchants seeking improved business insights, but their approaches differ significantly. Mipler focuses on highly customizable reporting across various data points within a store, including metafields and tags, making it suitable for businesses needing bespoke analysis. Sellerboard, on the other hand, zeroes in on profit analytics, providing real-time dashboards and detailed breakdowns of costs and revenues. Mipler seems to be a general all-purpose report builder, while Sellerboard is a specific Profit and Loss dashboard with additional features such as COGS tracking.
At a Glance
Mipler — Advanced Reports
492 reviews
Sellerboard Profit Analytics
56 reviews
Detailed Overview
Mipler — Advanced Reports
Easily build custom reports and dashboards with metrics to visualize any data from your store.
Key Features
- Real-time support: Let us create your custom reports for you.
- Safely share any report using public links, no need for Shopify admin access.
- Send report as attachments (CSV, Excel, or PDF) via scheduled emails.
- Gain comprehensive insights using tags, metafields, and note attributes.
- AI Assistant that helps create or adjust reports, and even add new columns.
Sellerboard Profit Analytics
Accurate and detailed profit analytics in real-time. Know your numbers. Make data-driven decisions.
Key Features
- Analyze profits by period, product, brand, etc. in an intuitive live dashboard
- Track your Customer Life Time Value and plan your Customer Acquisition Costs
- Download flexible spreadsheet reports or receive them via email
- Enter your COGS by batch, period, as a % of the price, or as fixed values
- Track your advertising efficiency by product and/or UTM tag
Feature Comparison
| Rating | 5/5 | 4.6/5 |
Rating Mipler — Advanced Reports5/5 Sellerboard Profit Analytics4.6/5 | ||
| Reviews | 492 | 56 |
Reviews Mipler — Advanced Reports492 Sellerboard Profit Analytics56 | ||
| Primary Focus | Customizable Reporting | Profit Analytics |
Primary Focus Mipler — Advanced ReportsCustomizable Reporting Sellerboard Profit AnalyticsProfit Analytics | ||
| Customization Level | High (metafields, tags, calculations) | Moderate (COGS, advertising) |
Customization Level Mipler — Advanced ReportsHigh (metafields, tags, calculations) Sellerboard Profit AnalyticsModerate (COGS, advertising) | ||
| Data Sources | Shopify Data, Metafields, Tags, Notes | Sales, Costs, Marketing Channels |
Data Sources Mipler — Advanced ReportsShopify Data, Metafields, Tags, Notes Sellerboard Profit AnalyticsSales, Costs, Marketing Channels | ||
| Support | Real-time report creation | Not Specified |
Support Mipler — Advanced ReportsReal-time report creation Sellerboard Profit AnalyticsNot Specified | ||
| Ease of Use | Potentially more complex due to customization options | Likely easier for profit-focused reporting |
Ease of Use Mipler — Advanced ReportsPotentially more complex due to customization options Sellerboard Profit AnalyticsLikely easier for profit-focused reporting | ||
| Value Proposition | Deep dive into any store data for informed decisions | Real-time, accurate profit analysis for profitability optimization |
Value Proposition Mipler — Advanced ReportsDeep dive into any store data for informed decisions Sellerboard Profit AnalyticsReal-time, accurate profit analysis for profitability optimization | ||
Our Verdict
Mipler — Advanced Reports is the better choice for merchants who require highly customized reports and need to analyze a wide range of data points, including metafields and tags. Its real-time support for custom report creation can be a significant advantage for those lacking advanced analytical skills. Sellerboard Profit Analytics is more suitable for merchants primarily focused on understanding and improving their profit margins. Its real-time profit dashboards and COGS tracking features make it ideal for businesses seeking quick and accurate profitability insights. If a merchant needs to create custom reports to analyze data not related to profit, Mipler is the clear winner.
Common Questions
Can both apps track advertising costs?
Sellerboard specifically mentions integration with marketing channels and syncing ad costs. Mipler's reporting capabilities may allow ad cost tracking if the data is available within Shopify or via metafields, but it is not explicitly stated.
Which app is easier to use for beginners?
Sellerboard is likely easier to use for beginners as it focuses on a specific area (profit analytics) and provides a pre-built dashboard. Mipler's high level of customization may require more technical expertise or reliance on their real-time support.
Does Mipler allow profit tracking?
Mipler allows you to create financial reports. If a merchant has the COGS (Cost of Goods Sold) and other cost data available and adds them as metafields or via other data inputs, one could build a profit calculation report. Sellerboard, however, specifically focuses on profit tracking and features COGS tracking, which makes that task easier.
Which app is better for large enterprises with complex data structures?
Mipler, with its support for metafields, tags, and custom calculations, is likely better suited for large enterprises with complex data structures as it offers greater flexibility in analyzing diverse data sets. However, a larger organization may benefit from Sellerboard because of the easy accessibility and lack of need for complicated reporting design.
Can both apps send reports automatically?
Both apps can send reports automatically via email. Mipler can send reports as attachments (CSV, Excel, or PDF) via scheduled emails. Sellerboard can send flexible spreadsheet reports via email.
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