Mipler — Advanced Reports vs Triple Whalefor Shopify (2026)
Mipler — Advanced Reports and Triple Whale are both Shopify apps in the Operations and Analytics categories, but they cater to different needs and target audiences. Mipler focuses on providing in-depth, customizable reporting and data visualization directly from a store's Shopify data, including metafields and tags. Its strength lies in its ease of use and the ability to create highly specific reports tailored to individual business requirements. It also offers real-time support for custom report creation, indicating a hands-on approach that is beneficial to merchants who lack advanced analytical skills or time to build their own reports. Triple Whale, on the other hand, positions itself as a comprehensive AI-powered ecommerce intelligence platform. It aims to unify data from various sources to provide a holistic view of the business. Triple Whale's key differentiators are its AI agents (Moby Agents and Moby Chat) and unified measurement approach, including MMM, multi-touch attribution, and incrementality testing. This positions it as a more advanced analytics tool designed for larger ecommerce brands and those heavily invested in marketing and advertising. The app focuses on automation and providing actionable insights through its AI capabilities.
At a Glance
Mipler — Advanced Reports
492 reviews
Triple Whale
74 reviews
Detailed Overview
Mipler — Advanced Reports
Easily build custom reports and dashboards with metrics to visualize any data from your store.
Key Features
- Real-time support: Let us create your custom reports for you.
- Safely share any report using public links, no need for Shopify admin access.
- Send report as attachments (CSV, Excel, or PDF) via scheduled emails.
- Gain comprehensive insights using tags, metafields, and note attributes.
- AI Assistant that helps create or adjust reports, and even add new columns.
Triple Whale
The complete intelligence platform for ecommerce.
Key Features
- Moby Agents: AI agents that automate complex analyses & detect potential issues
- Moby Chat: AI teammate that answers any question, builds reports, and more
- Pixel: Capture customer behavior other platforms miss
- Unified Measurement: MMM + Multi-Touch Attribution + Incrementality Testing
- Sonar: Drive incremental revenue with data enrichment for ad & retention tools
Feature Comparison
| Rating | 5/5 | 4.1/5 |
Rating Mipler — Advanced Reports5/5 Triple Whale4.1/5 | ||
| Reviews | 492 | 74 |
Reviews Mipler — Advanced Reports492 Triple Whale74 | ||
| Customization | Highly Customizable (Metafields, Tags) | AI-Driven Insights, Unified Measurement |
Customization Mipler — Advanced ReportsHighly Customizable (Metafields, Tags) Triple WhaleAI-Driven Insights, Unified Measurement | ||
| AI Integration | AI Assistant for Report Creation | Moby Agents & Moby Chat for Automated Analysis |
AI Integration Mipler — Advanced ReportsAI Assistant for Report Creation Triple WhaleMoby Agents & Moby Chat for Automated Analysis | ||
| Target Merchant | SMBs Seeking Detailed Shopify Data Reporting | Larger Brands Focused on Holistic, AI-Driven Marketing Analysis |
Target Merchant Mipler — Advanced ReportsSMBs Seeking Detailed Shopify Data Reporting Triple WhaleLarger Brands Focused on Holistic, AI-Driven Marketing Analysis | ||
| Ease of Use | Likely Easier (Hands-on Support for Report Building) | Potentially Steeper Learning Curve (Complex AI Features) |
Ease of Use Mipler — Advanced ReportsLikely Easier (Hands-on Support for Report Building) Triple WhalePotentially Steeper Learning Curve (Complex AI Features) | ||
| Value Proposition | Create Tailored Reports & Visualizations from Shopify Data | Optimize Marketing Spend & Drive Growth with AI-Powered Insights |
Value Proposition Mipler — Advanced ReportsCreate Tailored Reports & Visualizations from Shopify Data Triple WhaleOptimize Marketing Spend & Drive Growth with AI-Powered Insights | ||
| Reporting Focus | Sales, Financial, Tax, Customer, Inventory Reporting | Ecommerce intelligence across marketing, sales, and customer behavior |
Reporting Focus Mipler — Advanced ReportsSales, Financial, Tax, Customer, Inventory Reporting Triple WhaleEcommerce intelligence across marketing, sales, and customer behavior | ||
Our Verdict
For smaller Shopify merchants or those primarily focused on detailed reporting within their Shopify store's data, Mipler — Advanced Reports is the stronger choice. Its ease of use, customizability, and real-time support make it ideal for creating specific reports tailored to individual business needs. The AI assistant is a great bonus.
For larger, more established ecommerce brands that are heavily invested in marketing and advertising and require a more comprehensive, AI-driven approach to analytics, Triple Whale is the better option. Its unified measurement, AI agents, and focus on optimizing marketing spend provide valuable insights at scale. However, be prepared for a potentially steeper learning curve and a more complex system to manage.
Common Questions
Which app is easier to use for a beginner?
Mipler — Advanced Reports is likely easier for beginners due to its simpler interface, focus on Shopify data, and real-time support for custom report creation.
Which app is better for advanced marketing analytics?
Triple Whale is the better option for advanced marketing analytics, providing features like MMM, multi-touch attribution, and AI-driven insights to optimize marketing spend.
Which app supports custom reports with metafields?
Both apps support reports with metafields. Mipler explicitly mentions gaining comprehensive insights using metafields and tags; Triple Whale aims to unify all your data, thus it should also cover metafields.
Which app provides real-time support?
Mipler — Advanced Reports offers real-time support to help merchants create custom reports, offering a hands-on approach.
Which app is more suitable for a high-growth business with a significant advertising budget?
Triple Whale is more suitable for a high-growth business with a significant advertising budget, as it provides tools and insights to optimize marketing spend and drive growth through unified measurement and AI-driven analysis.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store