Moast Shoppable Videos & UGC and Pin Auto : Pinterest Publisher cater to different aspects of visual marketing on Shopify. Moast focuses on user-generated content and shoppable video experiences, aiming to create engaging product presentations directly within the Shopify store. Pin Auto, on the other hand, is dedicated to automating Pinterest marketing. It helps merchants expand their reach on Pinterest by automatically pinning product images, driving traffic and enhancing SEO. The primary difference lies in the media type and platform focus. Moast emphasizes videos and on-site engagement, while Pin Auto concentrates on images and off-site (Pinterest) traffic generation. Moast appears geared towards merchants looking to elevate their product presentation through dynamic content. Pin Auto, conversely, targets merchants seeking to leverage Pinterest as a marketing channel without extensive manual effort. Due to the large disparity in ratings and review count, Moast has a higher potential for credibility, but that could also simply mean that Pinterest automation is a newer type of application.
107 reviews
7 reviews
The Pin Auto app automatically publishes product images from your store as Pins to get free traffic.
| Rating | 5/5 | 4.3/5 |
Rating Moast Shoppable Videos & UGC5/5 Pin Auto : Pinterest Publisher4.3/5 | ||
| Reviews | 107 | 7 |
Reviews Moast Shoppable Videos & UGC107 Pin Auto : Pinterest Publisher7 | ||
| Media Focus | Shoppable Videos & UGC | Product Images |
Media Focus Moast Shoppable Videos & UGCShoppable Videos & UGC Pin Auto : Pinterest PublisherProduct Images | ||
| Platform Focus | Shopify Store | |
Platform Focus Moast Shoppable Videos & UGCShopify Store Pin Auto : Pinterest PublisherPinterest | ||
| Marketing Goal | Enhanced Product Presentation & On-site Engagement | Automated Pinterest Marketing & Off-site Traffic |
Marketing Goal Moast Shoppable Videos & UGCEnhanced Product Presentation & On-site Engagement Pin Auto : Pinterest PublisherAutomated Pinterest Marketing & Off-site Traffic | ||
| Automation Level | Potentially lower, depends on UGC strategy | High: Automatic Pinning |
Automation Level Moast Shoppable Videos & UGCPotentially lower, depends on UGC strategy Pin Auto : Pinterest PublisherHigh: Automatic Pinning | ||
| SEO Benefit | Indirect, through engaging content | Direct, through increased website activity from Pinterest |
SEO Benefit Moast Shoppable Videos & UGCIndirect, through engaging content Pin Auto : Pinterest PublisherDirect, through increased website activity from Pinterest | ||
| Target Merchant | Merchants prioritizing engaging product experiences | Merchants prioritizing Pinterest marketing with less time investment |
Target Merchant Moast Shoppable Videos & UGCMerchants prioritizing engaging product experiences Pin Auto : Pinterest PublisherMerchants prioritizing Pinterest marketing with less time investment | ||
For merchants focused on improving the visual appeal of their Shopify store and leveraging user-generated content, Moast Shoppable Videos & UGC is the better choice. The high rating and significant number of reviews suggest a reliable and effective app. However, if the primary goal is to automate Pinterest marketing, drive traffic from Pinterest, and improve SEO through Pinterest activity, Pin Auto : Pinterest Publisher is more suitable. While it has fewer reviews and a slightly lower rating, its specific focus on Pinterest automation can be highly beneficial for merchants targeting that platform.
However, the large difference in review counts suggests that Moast Shoppable Videos & UGC is the more popular and established app. This lends Moast greater credibility unless the merchant has a very specific Pinterest-first marketing strategy. The low number of reviews for Pin Auto may mean it is a newer application and needs more time to grow, or that it is not as widely adopted and therefore may come with unforeseen challenges.
While neither app explicitly states ease of use, Pin Auto's automatic pinning feature suggests a simpler setup for Pinterest-focused marketing. Moast's UGC integration might require more manual curation and moderation.
Pin Auto provides a more direct SEO benefit by driving traffic from Pinterest to your website. Moast's SEO benefits are more indirect, stemming from engaging content potentially leading to higher search rankings.
Pin Auto likely requires less ongoing time investment due to its automation features. Moast may need more time for video creation or curation and UGC moderation.
Pin Auto would be especially helpful for products which are visually appealing and well suited to a Pinterest audience, like fashion, home goods, or crafts. Moast would depend on whether it's possible to produce high-quality engaging videos for the products.
Pin Auto's description states that it rewrites product descriptions to prevent duplicate content on Pinterest. There is no mention of preventing duplicate content from Moast.
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