Mobile App Banner ‑ Shopney vs WAX: marketing on WhatsAppfor Shopify (2026)
In 2026, Shopify merchants choosing between Mobile App Banner ‑ Shopney and WAX: marketing on WhatsApp face a decision between app promotion and direct marketing via WhatsApp. Mobile App Banner ‑ Shopney, with 44 reviews, aims to drive mobile app adoption by displaying banners within the merchant's existing online store, presumably improving app downloads and engagement. WAX, on the other hand, focuses on leveraging WhatsApp as a marketing channel, offering features like abandoned cart recovery, back-in-stock alerts, and post-purchase flows, all while adhering to GDPR compliance. The key difference lies in their core purpose: Shopney targets merchants seeking to increase mobile app usage, whereas WAX empowers merchants to use WhatsApp for direct customer communication and marketing. WAX's French-based operation emphasizes GDPR compliance, a crucial aspect for merchants operating within or targeting the European market. While both apps share a perfect 5/5 rating, the functionalities cater to distinct marketing strategies and priorities. Choosing between the two depends heavily on the merchant's existing marketing infrastructure and goals. If a merchant already has a mobile app and seeks to increase its visibility, Mobile App Banner ‑ Shopney is the more suitable option. However, for merchants prioritizing direct, personalized communication with customers through WhatsApp, especially with a focus on GDPR compliance, WAX offers a more comprehensive solution.
At a Glance
Mobile App Banner ‑ Shopney
44 reviews
WAX: marketing on WhatsApp
41 reviews
Detailed Overview
WAX: marketing on WhatsApp
Improve sales and customer experience on WhatsApp with marketing campaigns and automated flows.
Key Features
- Create engaging marketing campaigns easily and send them at the right time
- Build automated customer journeys thanks to our conversational flow builder
- Chat seamlessly with customers and link your inbox to support tools
- Track performance and optimize the results of your campaigns and automations
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Mobile App Banner ‑ Shopney5/5 WAX: marketing on WhatsApp5/5 | ||
| Reviews | 44 | 41 |
Reviews Mobile App Banner ‑ Shopney44 WAX: marketing on WhatsApp41 | ||
| Primary Function | Mobile App Promotion | WhatsApp Marketing |
Primary Function Mobile App Banner ‑ ShopneyMobile App Promotion WAX: marketing on WhatsAppWhatsApp Marketing | ||
| Marketing Channel | In-store Banner | |
Marketing Channel Mobile App Banner ‑ ShopneyIn-store Banner WAX: marketing on WhatsAppWhatsApp | ||
| Key Feature | App Download Banners | Automated WhatsApp Flows (Abandoned Cart, etc.) |
Key Feature Mobile App Banner ‑ ShopneyApp Download Banners WAX: marketing on WhatsAppAutomated WhatsApp Flows (Abandoned Cart, etc.) | ||
| Target Merchant | Merchants with Existing Mobile App | Merchants Prioritizing Direct Customer Communication |
Target Merchant Mobile App Banner ‑ ShopneyMerchants with Existing Mobile App WAX: marketing on WhatsAppMerchants Prioritizing Direct Customer Communication | ||
| GDPR Compliance | Unclear | Yes |
GDPR Compliance Mobile App Banner ‑ ShopneyUnclear WAX: marketing on WhatsAppYes | ||
| Value Proposition | Increase Mobile App Downloads & Engagement | Drive Sales & Retention via Conversational Marketing |
Value Proposition Mobile App Banner ‑ ShopneyIncrease Mobile App Downloads & Engagement WAX: marketing on WhatsAppDrive Sales & Retention via Conversational Marketing | ||
Our Verdict
For merchants who have invested in developing a mobile app and aim to boost its adoption and engagement, Mobile App Banner ‑ Shopney is the more logical choice. Its purpose is singular: to make your app more visible within your existing Shopify store.
However, if the merchant is focused on leveraging direct communication and personalized marketing, particularly within the WhatsApp ecosystem, and needs to comply with GDPR regulations, WAX is the superior solution. Its feature set is specifically tailored to managing customer interactions and driving sales through WhatsApp marketing campaigns and automated flows. For merchants in the EU, or those targeting EU customers, WAX’s GDPR compliance is a significant advantage.
Common Questions
Which app is better for increasing overall sales?
WAX is more directly focused on driving sales through WhatsApp marketing, including abandoned cart recovery, back-in-stock alerts, and post-purchase flows. Mobile App Banner ‑ Shopney indirectly affects sales by increasing app engagement, but the direct impact is less measurable.
Which app is easier to set up and use?
Without further information, it's difficult to assess ease of use. However, Mobile App Banner ‑ Shopney's simpler purpose of displaying banners likely means a quicker setup than WAX's more complex WhatsApp marketing automation features.
Is either app free?
The provided information does not indicate whether either app offers a free plan or trial period. Merchants should investigate pricing details on the Shopify App Store.
Which app is more suitable for a small business with limited marketing resources?
WAX, despite its feature-rich environment, can be beneficial if a small business is looking to automate customer communication and target specific customer segments. Mobile App Banner ‑ Shopney might be easier to manage in the short term if app downloads is the sole focus, but WAX offers greater potential for sales growth via personalized communication.
Does Mobile App Banner ‑ Shopney track app download metrics?
The provided information does not specify whether Mobile App Banner ‑ Shopney tracks app download metrics. It likely integrates with existing analytics platforms to provide insights into app download performance related to banner impressions and clicks.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store