MP ‑ Store Migration & Import vs Nabu for Google Shopping Feedfor Shopify (2026)
MP ‑ Store Migration & Import and Nabu for Google Shopping Feed, while both categorized under 'Selling Online', serve distinctly different purposes for Shopify merchants in 2026. MP ‑ Store Migration & Import focuses on facilitating store migration and data import, aiming to help merchants transfer their existing data to a new Shopify store or integrate data from external sources. Its perfect 5-star rating, though based on a smaller sample size (109 reviews), suggests a high degree of satisfaction among its users. In contrast, Nabu for Google Shopping Feed specializes in creating and managing Google Shopping feeds, enabling merchants to advertise their products on Google's shopping platform. Its lower but still strong rating of 4.8 stars, accompanied by a significantly larger number of reviews (467), indicates a widely used and generally well-received solution for Google Shopping integration. These differences in core functionality mean that a merchant will likely choose only one, not both. However, merchants may need to migrate their store *before* they consider using Google Shopping Ads.
At a Glance
MP ‑ Store Migration & Import
109 reviews
Nabu for Google Shopping Feed
467 reviews
Detailed Overview
Feature Comparison
| Rating | 5/5 | 4.8/5 |
Rating MP ‑ Store Migration & Import5/5 Nabu for Google Shopping Feed4.8/5 | ||
| Reviews | 109 | 467 |
Reviews MP ‑ Store Migration & Import109 Nabu for Google Shopping Feed467 | ||
| Primary Function | Store Migration & Data Import | Google Shopping Feed Management |
Primary Function MP ‑ Store Migration & ImportStore Migration & Data Import Nabu for Google Shopping FeedGoogle Shopping Feed Management | ||
| Target Merchant | Merchants switching to Shopify or consolidating data | Merchants aiming to advertise on Google Shopping |
Target Merchant MP ‑ Store Migration & ImportMerchants switching to Shopify or consolidating data Nabu for Google Shopping FeedMerchants aiming to advertise on Google Shopping | ||
| Key Benefit | Easy and seamless data transfer | Automated Google Shopping feed creation and optimization |
Key Benefit MP ‑ Store Migration & ImportEasy and seamless data transfer Nabu for Google Shopping FeedAutomated Google Shopping feed creation and optimization | ||
| Ease of Use (Implied) | Likely streamlined migration process based on reviews | Likely straightforward feed setup based on review volume |
Ease of Use (Implied) MP ‑ Store Migration & ImportLikely streamlined migration process based on reviews Nabu for Google Shopping FeedLikely straightforward feed setup based on review volume | ||
| Value Proposition | Simplifies moving to or consolidating data within Shopify | Drives sales through Google Shopping Ads |
Value Proposition MP ‑ Store Migration & ImportSimplifies moving to or consolidating data within Shopify Nabu for Google Shopping FeedDrives sales through Google Shopping Ads | ||
| Potential Drawback | Niche functionality; not relevant for all merchants | Requires Google Merchant Center account and adherence to Google's policies |
Potential Drawback MP ‑ Store Migration & ImportNiche functionality; not relevant for all merchants Nabu for Google Shopping FeedRequires Google Merchant Center account and adherence to Google's policies | ||
Our Verdict
The choice between MP ‑ Store Migration & Import and Nabu for Google Shopping Feed hinges entirely on the merchant's specific needs. If the primary goal is to migrate an existing store to Shopify or import data into Shopify, then MP ‑ Store Migration & Import is the clear choice, especially if a perfect record is important. If the goal is to expand reach and drive sales through Google Shopping Ads, Nabu for Google Shopping Feed is the better solution. Nabu has a lower rating, but many more data points, implying it is likely still an excellent solution and has dealt with significantly more users who may have had more varied problems. Merchants should evaluate their immediate business needs before selecting either app.
Common Questions
Can I use both apps together?
While both apps are valuable, their core functionalities are distinct. It is unlikely you would need both at the same time. You might use MP ‑ Store Migration & Import first, then Nabu after launching your store on Shopify.
Which app is easier to use?
Without direct testing, it's difficult to definitively say. However, the high rating of MP ‑ Store Migration & Import suggests a user-friendly experience, and the high number of reviews for Nabu suggests it is also straightforward to use.
Which app is more expensive?
This cannot be determined from the provided data. Pricing information would need to be investigated separately on the Shopify App Store.
Does Nabu guarantee success on Google Shopping?
No app can guarantee success on Google Shopping. Success depends on factors like product quality, pricing, competition, and Google's algorithms. Nabu simplifies the feed creation and management process but does not guarantee results.
What kind of support is offered by each app?
The data does not provide specific information about the support offered by each app. Merchants should check the app descriptions on the Shopify App Store or contact the developers directly for details.
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