MP ‑ Store Migration & Import vs Report Toaster: Custom Reportsfor Shopify (2026)
MP ‑ Store Migration & Import and Report Toaster: Custom Reports, while both operating within the 'Operations' category on Shopify, cater to entirely different needs. MP ‑ Store Migration & Import focuses on facilitating store migrations and data imports, likely for merchants switching platforms or consolidating data. Report Toaster, on the other hand, is a comprehensive reporting and analytics app designed to empower merchants with in-depth insights into their store's performance. Report Toaster boasts a richer feature set including customizable reports, scheduled delivery via multiple channels (email, SMS, Slack), multi-store reporting, and the ability to export data in various formats. Its strengths lie in its advanced reporting capabilities, targeting merchants who need to track, analyze, and automate key business metrics. MP ‑ Store Migration & Import, with fewer reviews, likely addresses a more specific, one-time need for store owners. Report Toaster has more reviews, hinting at a wider user base.
At a Glance
MP ‑ Store Migration & Import
109 reviews
Report Toaster: Custom Reports
194 reviews
Detailed Overview
Report Toaster: Custom Reports
Advanced reports, using real-time data that you can report, customize, automate, export, and share.
Key Features
- Start with one of our 130+ report templates to create and save better reports
- Export and download reports as PDF or CSV to share via email or analyze in Excel
- Scheduled reports for automated delivery via email, SMS or Slack
- Share live sales report and inventory report links with staff or third-parties
- Use multi-store reporting to report and compare data from multiple shops
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating MP ‑ Store Migration & Import5/5 Report Toaster: Custom Reports5/5 | ||
| Reviews | 109 | 194 |
Reviews MP ‑ Store Migration & Import109 Report Toaster: Custom Reports194 | ||
| Primary Function | Store Migration & Data Import | Custom Reporting & Analytics |
Primary Function MP ‑ Store Migration & ImportStore Migration & Data Import Report Toaster: Custom ReportsCustom Reporting & Analytics | ||
| Key Features | Data Import and Store Migration | 130+ Report Templates, Scheduled Exports, Multi-Store Reporting |
Key Features MP ‑ Store Migration & ImportData Import and Store Migration Report Toaster: Custom Reports130+ Report Templates, Scheduled Exports, Multi-Store Reporting | ||
| Target Merchant | Merchants migrating to Shopify or needing data consolidation | Data-driven merchants needing in-depth store analytics and reporting |
Target Merchant MP ‑ Store Migration & ImportMerchants migrating to Shopify or needing data consolidation Report Toaster: Custom ReportsData-driven merchants needing in-depth store analytics and reporting | ||
| Data Frequency | One-time data transfer | Real-time data |
Data Frequency MP ‑ Store Migration & ImportOne-time data transfer Report Toaster: Custom ReportsReal-time data | ||
| Automation | Minimal | Scheduled reports and automated delivery |
Automation MP ‑ Store Migration & ImportMinimal Report Toaster: Custom ReportsScheduled reports and automated delivery | ||
| Export Formats | Not specified | PDF, CSV |
Export Formats MP ‑ Store Migration & ImportNot specified Report Toaster: Custom ReportsPDF, CSV | ||
Our Verdict
The choice between MP ‑ Store Migration & Import and Report Toaster: Custom Reports is straightforward based on a merchant's needs. If a merchant is primarily focused on moving their store to Shopify or importing data, MP ‑ Store Migration & Import would be the relevant tool. However, for merchants looking to gain deeper insights into their store's performance through custom reporting, data analysis, and automation, Report Toaster: Custom Reports is the clear winner.
Report Toaster's focus on advanced reporting makes it suitable for established Shopify stores that need comprehensive analytics to optimize their business. While MP ‑ Store Migration & Import may be valuable during the initial setup or migration phase, Report Toaster offers ongoing value for continuous improvement and data-driven decision-making.
Common Questions
Which app is easier to use?
MP ‑ Store Migration & Import likely has a simpler user interface due to its focused functionality. Report Toaster, with its extensive feature set, may have a steeper learning curve, but offers more customization.
Which app provides more long-term value?
Report Toaster provides more long-term value as it helps merchants continuously monitor and improve their store performance through data analysis. MP ‑ Store Migration & Import is primarily useful for a one-time migration or import.
Can Report Toaster help with inventory management?
Yes, Report Toaster can be used to track inventory history and set up aging reports, based on the description. This functionality isn't offered by MP ‑ Store Migration & Import.
Is Report Toaster only for large stores?
Report Toaster can benefit stores of all sizes that need to track, analyze and automate their key metrics. It is useful for both larger stores with complex reporting needs and smaller stores that want to use the reports to scale the business.
Is MP ‑ Store Migration & Import only useful for new Shopify stores?
MP ‑ Store Migration & Import is primarily useful for new stores that are switching from another platform. However, it can be used to import data to an already active store.
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