MP ‑ Store Migration & Import vs Selling Pointfor Shopify (2026)
MP ‑ Store Migration & Import and Selling Point both aim to help Shopify merchants migrate data to their stores, indicated by their shared "Selling online" and "Store data importer" categories. However, their focus diverges significantly. While MP ‑ Store Migration & Import provides a broad store migration solution (though details are limited by the provided data), Selling Point explicitly specializes in migrating or importing gift cards and store credits from various POS systems or websites. Selling Point targets merchants needing to transfer existing gift card balances or store credits to Shopify. Selling Point emphasizes ease of use and speed, directly addressing the previously manual and developer-dependent process of gift card migration. Its value proposition is empowering merchants to migrate their gift cards/store credits in minutes, saving time and money. While both apps have perfect 5/5 ratings, MP ‑ Store Migration & Import has a significantly higher number of reviews (109 versus 45), potentially indicating a larger user base or a longer period of availability. However, user feedback is required to validate this theory. The target audience of 'Selling Point' is specifically merchants migrating Gift Cards or Store Credits from other platforms.
At a Glance
MP ‑ Store Migration & Import
109 reviews
Selling Point
45 reviews
Detailed Overview
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating MP ‑ Store Migration & Import5/5 Selling Point5/5 | ||
| Reviews | 109 | 45 |
Reviews MP ‑ Store Migration & Import109 Selling Point45 | ||
| Migration Focus | Broad Store Migration (implied) | Gift Cards & Store Credits |
Migration Focus MP ‑ Store Migration & ImportBroad Store Migration (implied) Selling PointGift Cards & Store Credits | ||
| Key Features | Not specified | Gift card migration, store credit import, physical to virtual gift card conversion, bulk gift card generation |
Key Features MP ‑ Store Migration & ImportNot specified Selling PointGift card migration, store credit import, physical to virtual gift card conversion, bulk gift card generation | ||
| Target Merchant Type | Merchants migrating entire stores (implied) | Merchants migrating Gift Cards or Store Credits from other platforms |
Target Merchant Type MP ‑ Store Migration & ImportMerchants migrating entire stores (implied) Selling PointMerchants migrating Gift Cards or Store Credits from other platforms | ||
| Ease of Use (Claimed) | Not specified | Emphasized (migration in minutes, not days) |
Ease of Use (Claimed) MP ‑ Store Migration & ImportNot specified Selling PointEmphasized (migration in minutes, not days) | ||
| Value Proposition | Not specified | Saves time and money compared to manual migration or developer solutions |
Value Proposition MP ‑ Store Migration & ImportNot specified Selling PointSaves time and money compared to manual migration or developer solutions | ||
| Bulk Gift Card Generation | Not specified | Yes - including Auto Send |
Bulk Gift Card Generation MP ‑ Store Migration & ImportNot specified Selling PointYes - including Auto Send | ||
Our Verdict
If a merchant needs a solution specifically for migrating or importing Gift Cards and Store Credits from another platform, Selling Point is the clear choice due to its specialized features and focus. Its claims of ease of use and time savings are compelling for this specific use case. However, the lack of information about 'MP ‑ Store Migration & Import' beyond it being a "Store data importer" implies that this app is for more broad store migrations.
While both apps have excellent ratings, the higher number of reviews for MP ‑ Store Migration & Import could suggest more trust or a larger user base, but without feature specifics, it's impossible to recommend it over Selling Point for gift card/store credit migration. Merchants needing to migrate other types of data should investigate 'MP ‑ Store Migration & Import' further (assuming it handles broader data types).
Common Questions
Which app is easier to use for Gift Card migrations?
Selling Point explicitly emphasizes ease of use and claims to migrate gift cards in minutes, making it likely the easier option for Gift Card migrations. MP ‑ Store Migration & Import provides no information regarding ease of use.
Can MP ‑ Store Migration & Import migrate store credits?
The available information does not explicitly state whether MP ‑ Store Migration & Import can migrate store credits. It's a broader store migration tool, so it *might*, but Selling Point directly addresses store credit migration.
Does Selling Point handle physical gift cards?
Yes, Selling Point can transform offline Gift Cards into virtual native Gift Cards/Store Credits, and import physical gift cards as virtual gift cards in bulk.
Is one of these apps only for specific POS Systems?
Selling Point explicitly states it can migrate gift cards from *any* POS system or website. There is no such claim of limitations provided for 'MP ‑ Store Migration & Import' as it is an unspecific store data importer.
Which app offers more features beyond basic data transfer?
Selling Point offers the ability to bulk generate and automatically send out Gift Cards for marketing promotions, which is a feature not explicitly mentioned for MP ‑ Store Migration & Import based on the given information. This provides extra marketing value for this type of merchant.
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