MP ‑ Store Migration & Import vs Shopfor Shopify (2026)
MP ‑ Store Migration & Import and Shop are both Shopify apps categorized under 'Selling online', but they serve entirely different purposes. MP ‑ Store Migration & Import, with a perfect 5/5 rating based on 109 reviews, likely specializes in facilitating the transfer of store data from other platforms to Shopify. Shop, on the other hand, is a customer-facing sales channel acting as a marketplace within the Shopify ecosystem. It aims to connect merchants with millions of shoppers and provide enhanced branding and checkout options within the Shop app. Shop leverages the established Shop platform to offer increased visibility and conversion rates through features like enhanced branding, Shop Pay integration, and personalized offers. It focuses on driving sales and improving customer experience by reducing abandoned carts and simplifying the buying process. MP ‑ Store Migration & Import, while boasting a higher rating, addresses a one-time need of migrating store data. The low review count suggests it's used primarily during the initial setup phase of a Shopify store, contrasting with Shop's ongoing engagement and sales-focused functionality.
At a Glance
MP ‑ Store Migration & Import
109 reviews
Shop
3,632 reviews
Detailed Overview
Shop
Reach millions of high-intent shoppers on Shop
Key Features
- Bring your brand to life with video, custom headers, and enhanced branding
- Add collections, subscriptions, and offers—just like your online store
- Let customers check out right on Shop or send them to your online store
- Increase conversions with Shop Pay and frictionless 1-tap checkout
- Reduce abandoned carts with automatic push notifications
Feature Comparison
| Rating | 5/5 | 4.8/5 |
Rating MP ‑ Store Migration & Import5/5 Shop4.8/5 | ||
| Reviews | 109 | 3632 |
Reviews MP ‑ Store Migration & Import109 Shop3632 | ||
| Core Functionality | Store Migration | Sales Channel/Marketplace |
Core Functionality MP ‑ Store Migration & ImportStore Migration ShopSales Channel/Marketplace | ||
| Target Merchant Type | New Shopify Users or Existing Merchants Switching Platforms | All Shopify Merchants Seeking Increased Sales and Visibility |
Target Merchant Type MP ‑ Store Migration & ImportNew Shopify Users or Existing Merchants Switching Platforms ShopAll Shopify Merchants Seeking Increased Sales and Visibility | ||
| Ease of Use | Likely geared toward a one-time data transfer process | Designed for ongoing sales and marketing management |
Ease of Use MP ‑ Store Migration & ImportLikely geared toward a one-time data transfer process ShopDesigned for ongoing sales and marketing management | ||
| Value Proposition | Seamless Store Data Migration | Increased Sales, Enhanced Branding, and Improved Customer Experience on Shop |
Value Proposition MP ‑ Store Migration & ImportSeamless Store Data Migration ShopIncreased Sales, Enhanced Branding, and Improved Customer Experience on Shop | ||
| Customer Facing? | No | Yes |
Customer Facing? MP ‑ Store Migration & ImportNo ShopYes | ||
| Ongoing Use? | No. Primarily a one-time service | Yes. Integrates with existing store for ongoing sales. |
Ongoing Use? MP ‑ Store Migration & ImportNo. Primarily a one-time service ShopYes. Integrates with existing store for ongoing sales. | ||
Our Verdict
The choice between MP ‑ Store Migration & Import and Shop depends entirely on the merchant's needs. If a merchant is migrating their store from another platform to Shopify, MP ‑ Store Migration & Import is the clear choice for transferring their data. However, for merchants already established on Shopify who are looking to increase sales, reach new customers, and leverage the Shop platform's features, Shop is the far more suitable option. One is for onboarding; the other is for growth.
While MP ‑ Store Migration & Import boasts a perfect rating, the lower review count indicates a niche use case. Shop's high review volume and description suggest a wider adoption and a broader range of functionalities that cater to the ongoing needs of Shopify merchants. Therefore, unless migration is the primary concern, Shop is the recommended choice for most Shopify store owners in 2026.
Common Questions
Which app is better for a brand new Shopify store?
If migrating from another platform, use MP ‑ Store Migration & Import first to get your data into Shopify. Then, use Shop to begin selling.
Can I use both apps at the same time?
Yes, you can use both apps, but sequentially. Use MP ‑ Store Migration & Import during the initial store setup and then leverage Shop for ongoing sales and marketing.
Does Shop charge any fees?
The description states there are "no marketplace fees to sell on Shop."
Is MP ‑ Store Migration & Import easy to use?
With a 5/5 rating, users are generally happy with the app, suggesting a simple and straightforward process.
What are the key benefits of using Shop?
Shop offers increased visibility, access to millions of shoppers, enhanced branding opportunities, and features like Shop Pay for improved conversion rates and reduced abandoned carts.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store