MP ‑ Website Speedy vs ShortLink ‑ URL Short & Trackfor Shopify (2026)
MP ‑ Website Speedy and ShortLink ‑ URL Short & Track are both 5-star rated apps in the 'Site optimization - Other' category on Shopify, but they address entirely different needs. Website Speedy focuses on improving website loading speed and Core Web Vitals to enhance SEO, ad performance, and user experience. Its target audience is merchants looking to optimize their site's technical performance for better search engine rankings and conversion rates. It aims to directly improve page speed on both mobile and desktop by use of asynchronous loading, prefetching, lazy loading, & minimizing render-blocking resources. In contrast, ShortLink ‑ URL Short & Track is a marketing tool designed to create and track shortened URLs for various campaigns, including affiliate marketing, influencer marketing, social media, email, and SMS. It emphasizes conversion tracking, traffic insights, and ROI measurement for marketing efforts. The app's primary user is merchants running marketing campaigns that require precise tracking and attribution across different channels. Despite both apps aiming to improve site optimization, their approach and specific objectives are vastly different. Website Speedy deals with the technical aspects of website speed, while ShortLink focuses on optimizing marketing campaign performance.
At a Glance
MP ‑ Website Speedy
9 reviews
ShortLink ‑ URL Short & Track
3 reviews
Detailed Overview
MP ‑ Website Speedy
Boost loading speed For Mobile & Desktop | Faster sites = Better SEO & Ads ROI | Improve Engagement
Key Features
- Improve page speed for Mobile & Desktop, even on slower network & older devices
- Reduce CPA, Improve ROAS & ROI on ads, Boost Ad Budget Efficiency & Conversions
- Reduce bounce rate, Improve User Experience , SEO ranking, and Engagement
- Real time before and after performance comparisons with google PageSpeed insight
ShortLink ‑ URL Short & Track
Create Trackable Short Links for Affiliate, Influencer, Social Media, Email, SMS & YouTube
Key Features
- Generate unlimited short links for any campaign
- Track clicks, sales, revenue, and conversions
- Run influencer and affiliate marketing programs
- Let influencers track sales, links, and payouts
- Create QR codes for social, email, or packaging
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating MP ‑ Website Speedy5/5 ShortLink ‑ URL Short & Track5/5 | ||
| Reviews | 9 | 3 |
Reviews MP ‑ Website Speedy9 ShortLink ‑ URL Short & Track3 | ||
| Primary Function | Website Speed Optimization | URL Shortening & Tracking |
Primary Function MP ‑ Website SpeedyWebsite Speed Optimization ShortLink ‑ URL Short & TrackURL Shortening & Tracking | ||
| Target Merchant | Merchants focused on SEO and site performance | Merchants focused on marketing campaign ROI |
Target Merchant MP ‑ Website SpeedyMerchants focused on SEO and site performance ShortLink ‑ URL Short & TrackMerchants focused on marketing campaign ROI | ||
| Key Features | Asynchronous loading, lazy loading, PageSpeed Insights comparisons | Short link generation, conversion tracking, QR code creation |
Key Features MP ‑ Website SpeedyAsynchronous loading, lazy loading, PageSpeed Insights comparisons ShortLink ‑ URL Short & TrackShort link generation, conversion tracking, QR code creation | ||
| Value Proposition | Improved SEO, better ad performance, increased conversions | Tracked marketing campaigns, influencer marketing, ROI measurement |
Value Proposition MP ‑ Website SpeedyImproved SEO, better ad performance, increased conversions ShortLink ‑ URL Short & TrackTracked marketing campaigns, influencer marketing, ROI measurement | ||
| Ease of Use (Implied) | Potentially more technical, requiring some understanding of website optimization | Potentially simpler for marketers to set up and use for campaigns |
Ease of Use (Implied) MP ‑ Website SpeedyPotentially more technical, requiring some understanding of website optimization ShortLink ‑ URL Short & TrackPotentially simpler for marketers to set up and use for campaigns | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
If you are a merchant primarily concerned with improving your website's speed, SEO ranking, and Core Web Vitals, MP ‑ Website Speedy is the better choice. Its focus on optimizing site loading times for both desktop and mobile users directly addresses those concerns. However, if your main priority is tracking and optimizing your marketing campaigns, especially across multiple channels like social media, email, and SMS, ShortLink ‑ URL Short & Track is the more suitable option. It provides valuable insights into campaign performance and ROI that Website Speedy does not offer.
Given the review counts, it's wise to remember both apps are newer, and further scrutiny of developer reputation and long-term support may be necessary beyond these limited data points.
Common Questions
Can MP ‑ Website Speedy help improve my Google Ads performance?
Yes, by improving your website's loading speed, MP ‑ Website Speedy aims to reduce CPA (Cost Per Acquisition) and improve ROAS (Return on Ad Spend), making your ad budget more efficient.
Can ShortLink ‑ URL Short & Track help me track sales from my influencer marketing campaigns?
Yes, ShortLink ‑ URL Short & Track provides conversion tracking and allows influencers to track their sales, links, and payouts.
Do I need technical expertise to use MP ‑ Website Speedy?
While the app aims to simplify website optimization, some understanding of website performance metrics like Core Web Vitals (FCP, LCP, CLS) may be beneficial for interpreting the results.
Can ShortLink ‑ URL Short & Track be used for SMS marketing?
Yes, ShortLink ‑ URL Short & Track can be used to create trackable links for SMS campaigns.
Are both apps easy to install?
Without user feedback on ease of installation, it can only be inferred that both apps follow standard Shopify app installation procedures.
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