MSL: Store Locators vs Omnium Mapsfor Shopify (2026)
Both MSL: Store Locators and Omnium Maps help Shopify merchants display physical store locations on their online store. MSL: Store Locators positions itself as a highly scalable and customizable solution, emphasizing bulk import/export and custom map styling using JSON. Its target audience is likely merchants with a larger number of locations requiring advanced customization. Omnium Maps, on the other hand, is presented as a simple and powerful solution, focusing on ease of use and Google Maps integration. Its target market is likely merchants who need a straightforward store locator solution with basic customization options.
At a Glance
MSL: Store Locators
31 reviews
Omnium Maps
20 reviews
Detailed Overview
MSL: Store Locators
List out all your offline stores in single page to help your customers to find nearby store quickly.
Key Features
- Easily add update and delete the store using bulk import method.
- Set your custom design on map using your own Custom Map styling JSON
- Clustering Feature helps you to combine markers combined into a single cluster.
- Easily search the store by different filter options in locator
- Support with all themes. Easy in installation.
Omnium Maps
Add Google Maps with store locations to your store!
Key Features
- Google Maps integration with automatic, CSS selector, or Liquid code placement.
- Unlimited pages with maps, maximum 2000 locations per map.
- Over 20 configuration settings and options + CSS customizations.
- Export / Import your locations with CSV files.
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating MSL: Store Locators4.8/5 Omnium Maps5/5 | ||
| Reviews | 31 | 20 |
Reviews MSL: Store Locators31 Omnium Maps20 | ||
| Map Customization | Custom Map Styling JSON | CSS Customizations |
Map Customization MSL: Store LocatorsCustom Map Styling JSON Omnium MapsCSS Customizations | ||
| Data Import/Export | Bulk Import | CSV Files |
Data Import/Export MSL: Store LocatorsBulk Import Omnium MapsCSV Files | ||
| Store Search Filters | Yes | Not specified |
Store Search Filters MSL: Store LocatorsYes Omnium MapsNot specified | ||
| Marker Clustering | Yes | Not specified |
Marker Clustering MSL: Store LocatorsYes Omnium MapsNot specified | ||
| Ease of Use | Easy Configuration | Simple Application |
Ease of Use MSL: Store LocatorsEasy Configuration Omnium MapsSimple Application | ||
| Location Limit per Map | Not Specified | 2000 |
Location Limit per Map MSL: Store LocatorsNot Specified Omnium Maps2000 | ||
Our Verdict
Omnium Maps is a better choice for merchants looking for a simple, easy-to-use store locator with Google Maps integration and basic customization. The automatic placement options make it particularly appealing to merchants who are less comfortable with code. MSL: Store Locators is more suited for merchants who require advanced customization options, such as custom map styling using JSON, and need to manage a potentially larger number of store locations with advanced features like store search filters and marker clustering. While Omnium Maps has a slightly higher rating, MSL has a larger number of reviews, which may indicate broader usage.
Common Questions
Which app is easier to set up?
Omnium Maps emphasizes simplicity with automatic, CSS selector, or Liquid code placement. MSL: Store Locators is described as having "easy" configuration but highlights customizability, which might require more effort.
Which app is better for stores with a large number of locations?
MSL: Store Locators with its bulk import functionality and potentially unlimited locations is likely better for a very large number of locations. Omnium Maps has a location limit of 2000 per map.
Which app offers more advanced map customization?
MSL: Store Locators supports Custom Map styling using JSON, offering a deeper level of customization than Omnium Maps' CSS customizations.
Does either app offer marker clustering?
MSL: Store Locators explicitly mentions a clustering feature. Omnium Maps does not mention this feature.
Which app provides a more streamlined user interface for store location search?
MSL: Store Locators includes the feature to 'Easily search the store by different filter options in locator', suggesting a more robust search experience than Omnium Maps, where search capabilities aren't directly mentioned.
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