MSL: Store Locators vs Sesami Booking Appfor Shopify (2026)
MSL: Store Locators and Sesami Booking App, while both listed under the 'Selling in person' category on Shopify, cater to fundamentally different needs. MSL: Store Locators focuses on enhancing the in-store shopping experience by providing customers with a convenient way to locate physical stores. It's built for merchants with multiple brick-and-mortar locations who want to improve store discoverability and drive foot traffic. Sesami Booking App, on the other hand, transforms a Shopify store into a comprehensive booking system, enabling merchants to sell services, experiences, and events, both online and in-store. It addresses the needs of businesses that rely on appointment-based services or offer event-driven experiences.
At a Glance
MSL: Store Locators
31 reviews
Sesami Booking App
240 reviews
Detailed Overview
MSL: Store Locators
List out all your offline stores in single page to help your customers to find nearby store quickly.
Key Features
- Easily add update and delete the store using bulk import method.
- Set your custom design on map using your own Custom Map styling JSON
- Clustering Feature helps you to combine markers combined into a single cluster.
- Easily search the store by different filter options in locator
- Support with all themes. Easy in installation.
Sesami Booking App
Increase your bookings, revenue & retention using the Sesami platform omnichannel.
Key Features
- Use our unique booking experiences, or our SDK. Not a copy of Calendly!
- Send reminders or thank-you emails using Sesami Flows or Klaviyo integration.
- Scale and go global! Sesami supports multiple languages and worldwide time-zone.
- Partner-friendly app with agency partners and integrations like Hydrogen.
- Install now. Setup takes minutes; claim your onboarding call.
Feature Comparison
| Rating | 4.8/5 | 4.7/5 |
Rating MSL: Store Locators4.8/5 Sesami Booking App4.7/5 | ||
| Reviews | 31 | 240 |
Reviews MSL: Store Locators31 Sesami Booking App240 | ||
| Core Functionality | Store Location Mapping | Booking and Appointment Management |
Core Functionality MSL: Store LocatorsStore Location Mapping Sesami Booking AppBooking and Appointment Management | ||
| Target Merchant | Retailers with multiple physical locations | Service-based businesses (salons, spas, fitness, etc.) and event organizers |
Target Merchant MSL: Store LocatorsRetailers with multiple physical locations Sesami Booking AppService-based businesses (salons, spas, fitness, etc.) and event organizers | ||
| Key Features | Bulk store import, custom map styling, clustering | Booking flows, SDK for customization, multi-language/timezone support, integration with Klaviyo |
Key Features MSL: Store LocatorsBulk store import, custom map styling, clustering Sesami Booking AppBooking flows, SDK for customization, multi-language/timezone support, integration with Klaviyo | ||
| Customization | Custom map styling via JSON | SDK for full booking journey customization |
Customization MSL: Store LocatorsCustom map styling via JSON Sesami Booking AppSDK for full booking journey customization | ||
| Ease of Use | Easy configuration with a few steps | Quick setup with onboarding call available |
Ease of Use MSL: Store LocatorsEasy configuration with a few steps Sesami Booking AppQuick setup with onboarding call available | ||
| Value Proposition | Improve store discoverability and drive foot traffic to physical locations | Increase bookings, revenue, and customer retention through an integrated booking platform |
Value Proposition MSL: Store LocatorsImprove store discoverability and drive foot traffic to physical locations Sesami Booking AppIncrease bookings, revenue, and customer retention through an integrated booking platform | ||
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Our Verdict
For retailers with multiple physical store locations seeking to improve their in-store customer experience and drive traffic, MSL: Store Locators is the more suitable choice. Its strength lies in making it easy for customers to find the nearest store using customizable maps and search filters. However, for businesses that rely on bookings, appointments, or events, Sesami Booking App is the superior option. Its robust booking engine, customization capabilities, and integrations offer a complete solution for managing and growing their service-based or event-driven business.
Common Questions
Which app is better for a hair salon?
Sesami Booking App is better suited for a hair salon. It provides appointment scheduling, automated reminders, and other features tailored to service-based businesses.
Can MSL: Store Locators handle thousands of store locations?
The description states that MSL: Store Locators offers a 'highly scalable solution,' suggesting it can handle a large number of store locations using bulk import methods and clustering features.
Does Sesami Booking App work for virtual events?
Yes, Sesami Booking App allows you to sell services, experiences and *events*, which could include virtual events.
Which app offers more advanced customization options?
Sesami Booking App offers more advanced customization options through its SDK, allowing developers to customize every step of the booking journey. MSL focuses on map styling.
Which app is easier to set up?
Both apps claim to be easy to install. MSL states that it is 'Easy in configuration' with just a few steps. Sesami claims 'Setup takes minutes' and offers an onboarding call.
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