Mst: Wishlist + Marketing flow vs Swish (formerly Wishlist King)for Shopify (2026)
Mst: Wishlist + Marketing flow and Swish (formerly Wishlist King) both aim to enhance customer experience and drive sales through wishlist functionality, but they approach it with slightly different focuses. Mst emphasizes feature-rich core wishlist functionality like multiple wishlists, guest access, and extensive customization options, highlighting its adaptability and granular control. Swish, on the other hand, positions itself as a revenue-driving solution with a focus on advanced analytics, seamless integration, and personalized notifications to optimize the customer journey. Swish also offers a free setup and customization service across all plans, suggesting a more hands-on approach to ensuring a perfect fit for each merchant. Mst caters to merchants who want detailed control over the wishlist experience and value granular customization using liquid templates, HTML, and CSS. Its strengths lie in its deep customization options and support for headless themes and APIs. Swish appeals to merchants looking for a more managed and data-driven approach, prioritizing ease of integration and leveraging wishlist data for marketing automation through Klaviyo, GA4, and Meta. The 'free setup & customization service' offered by Swish implies a focus on reducing the learning curve and ensuring optimal integration for merchants of all technical skill levels.
At a Glance
Mst: Wishlist + Marketing flow
151 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
Mst: Wishlist + Marketing flow
Feature-packed wishlist. Multiple wishlists, guest wishlist, multiple UI, fully customizable & more
Key Features
- Price Drop and Back in Stock alert via email, sms and push notifications.
- Multiple wish lists per customer. Wishlist for guest users.
- No limit on number of items in Wishlist. No limit on number of customers.
- Fully customizable wishlist page with liquid template, HTML and CSS.
- API and headless theme support. Multi-language & Multiple currencies support,
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 4.7/5 | 5/5 |
Rating Mst: Wishlist + Marketing flow4.7/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 151 | 273 |
Reviews Mst: Wishlist + Marketing flow151 Swish (formerly Wishlist King)273 | ||
| Customization | Fully customizable wishlist page with liquid template, HTML and CSS. | Integrates with all themes to seamlessly match your stores aesthetic. Free setup & customisation service ensures everything looks and works perfectly. |
Customization Mst: Wishlist + Marketing flowFully customizable wishlist page with liquid template, HTML and CSS. Swish (formerly Wishlist King)Integrates with all themes to seamlessly match your stores aesthetic. Free setup & customisation service ensures everything looks and works perfectly. | ||
| Marketing Integration | Price Drop and Back in Stock alert via email, sms and push notifications. | Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box. |
Marketing Integration Mst: Wishlist + Marketing flowPrice Drop and Back in Stock alert via email, sms and push notifications. Swish (formerly Wishlist King)Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box. | ||
| Target Merchant | Merchants desiring deep customization and control over wishlist appearance and functionality. | Merchants seeking a revenue-focused solution with seamless integration and automated marketing capabilities. |
Target Merchant Mst: Wishlist + Marketing flowMerchants desiring deep customization and control over wishlist appearance and functionality. Swish (formerly Wishlist King)Merchants seeking a revenue-focused solution with seamless integration and automated marketing capabilities. | ||
| Guest Wishlist | Yes | Likely (implied by allowing wishlist throughout the shopping journey) |
Guest Wishlist Mst: Wishlist + Marketing flowYes Swish (formerly Wishlist King)Likely (implied by allowing wishlist throughout the shopping journey) | ||
| Ease of Use | Easy app setup, but requires technical skill for advanced customization. | Free setup and customization service suggests easier initial setup for all users. |
Ease of Use Mst: Wishlist + Marketing flowEasy app setup, but requires technical skill for advanced customization. Swish (formerly Wishlist King)Free setup and customization service suggests easier initial setup for all users. | ||
| Value Proposition | Highly customizable wishlist experience. | Seamless integration and revenue generation through marketing automation. |
Value Proposition Mst: Wishlist + Marketing flowHighly customizable wishlist experience. Swish (formerly Wishlist King)Seamless integration and revenue generation through marketing automation. | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
For merchants comfortable with code and seeking maximum control over the look and feel of their wishlist implementation, Mst: Wishlist + Marketing flow is a strong contender. Its extensive customization options using liquid, HTML, and CSS allow for a truly unique wishlist experience. However, for merchants prioritizing ease of use, seamless integration with their marketing stack (Klaviyo, GA4, Meta), and a hands-on support experience, Swish (formerly Wishlist King) offers a more compelling solution. Swish's free setup and customization service makes it an attractive option for those who want a fully optimized wishlist without extensive coding knowledge. The higher review count and perfect rating, albeit subject to potential bias, also suggest a generally positive user experience.
Common Questions
Which app offers more control over the visual appearance of the wishlist?
Mst: Wishlist + Marketing flow offers greater granular control due to its support for liquid templates, HTML, and CSS. This allows for deep customization of the wishlist page.
Which app is easier to set up and integrate with my store?
Swish (formerly Wishlist King) likely offers an easier initial setup due to its free setup and customization service. This service ensures seamless integration with your store's theme and other marketing tools.
Which app provides better marketing automation features?
Swish provides superior marketing automation with its out-of-the-box integrations with Klaviyo, GA4, and Meta. Mst offers basic notifications via email, SMS, and push.
Does Mst: Wishlist + Marketing flow support guest wishlists?
Yes, Mst explicitly supports wishlists for guest users.
Which app is more focused on driving revenue?
Swish positions itself as a revenue-focused solution, emphasizing analytics, personalized notifications, and integration with marketing platforms to drive conversions.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store