Multifeeds & Pixels vs Selling Pointfor Shopify (2026)

Multifeeds & Pixels and Selling Point cater to vastly different needs within the Shopify ecosystem. Multifeeds & Pixels positions itself as a comprehensive product feed management and conversion tracking solution, targeting merchants who want to advertise and sell their products on multiple channels like Google, Facebook, and Pinterest. Its strength lies in its extensive feed customization capabilities, integration with Shopify Markets and other localization tools, and support for various tracking pixels. It's designed for merchants focused on multi-channel marketing and international sales. Selling Point, on the other hand, is a niche app focused solely on migrating gift cards and store credits from other platforms or POS systems to Shopify. Its core value proposition is ease of migration, saving merchants time and potentially development costs. The primary difference lies in their functionality: Multifeeds & Pixels helps merchants reach a wider audience and optimize their advertising campaigns across numerous platforms, while Selling Point addresses a specific, one-time need during platform migration or system integration. While both are "Selling online" category apps, Multifeeds & Pixels focuses on sales growth and marketing, whereas Selling Point focuses on operational efficiency by simplifying the transfer of pre-existing customer credits. Choosing between them depends heavily on the merchant's immediate pain point and long-term goals.

Multifeeds & Pixels and Selling Point cater to vastly different needs within the Shopify ecosystem. Multifeeds & Pixels positions itself as a comprehensive product feed management and conversion tracking solution, targeting merchants who want to advertise and sell their products on multiple channels like Google, Facebook, and Pinterest. Its strength lies in its extensive feed customization capabilities, integration with Shopify Markets and other localization tools, and support for various tracking pixels. It's designed for merchants focused on multi-channel marketing and international sales. Selling Point, on the other hand, is a niche app focused solely on migrating gift cards and store credits from other platforms or POS systems to Shopify. Its core value proposition is ease of migration, saving merchants time and potentially development costs. The primary difference lies in their functionality: Multifeeds & Pixels helps merchants reach a wider audience and optimize their advertising campaigns across numerous platforms, while Selling Point addresses a specific, one-time need during platform migration or system integration. While both are "Selling online" category apps, Multifeeds & Pixels focuses on sales growth and marketing, whereas Selling Point focuses on operational efficiency by simplifying the transfer of pre-existing customer credits. Choosing between them depends heavily on the merchant's immediate pain point and long-term goals.