Mulwi | 200+ Shopping Feeds vs Selling Pointfor Shopify (2026)

Mulwi | 200+ Shopping Feeds and Selling Point, while both possessing perfect 5/5 ratings on the Shopify App Store, cater to vastly different needs. Mulwi focuses on expanding a merchant's reach by creating and managing shopping feeds for over 200 platforms. Selling Point, on the other hand, addresses the specific challenge of migrating gift cards and store credit from other platforms to Shopify. With considerably more reviews (436 compared to 45), Mulwi appears to have a broader user base, likely owing to its wider application. Selling Point targets a niche but crucial need for merchants switching to Shopify or consolidating their gift card management. Selling Point distinguishes itself with its emphasis on streamlining the migration of gift cards and store credits, a process often requiring manual labor or custom development. Its core value proposition lies in its ability to quickly import existing gift card data, including physical cards, into Shopify's system. Mulwi's value lies in its ability to enhance product discovery across various online channels. The difference lies in the core problem they each solve: customer acquisition versus existing asset migration.

Mulwi | 200+ Shopping Feeds and Selling Point, while both possessing perfect 5/5 ratings on the Shopify App Store, cater to vastly different needs. Mulwi focuses on expanding a merchant's reach by creating and managing shopping feeds for over 200 platforms. Selling Point, on the other hand, addresses the specific challenge of migrating gift cards and store credit from other platforms to Shopify. With considerably more reviews (436 compared to 45), Mulwi appears to have a broader user base, likely owing to its wider application. Selling Point targets a niche but crucial need for merchants switching to Shopify or consolidating their gift card management. Selling Point distinguishes itself with its emphasis on streamlining the migration of gift cards and store credits, a process often requiring manual labor or custom development. Its core value proposition lies in its ability to quickly import existing gift card data, including physical cards, into Shopify's system. Mulwi's value lies in its ability to enhance product discovery across various online channels. The difference lies in the core problem they each solve: customer acquisition versus existing asset migration.