Mulwi | 200+ Shopping Feeds vs VideoPoint Shoppable AI Videosfor Shopify (2026)
Mulwi | 200+ Shopping Feeds and VideoPoint Shoppable AI Videos address distinctly different needs for Shopify merchants in 2026. Mulwi focuses on expanding product visibility across numerous online shopping platforms through optimized data feeds. Its high review count (436) and perfect rating suggest strong user satisfaction with its core offering. In contrast, VideoPoint Shoppable AI Videos aims to enhance the on-site customer experience and drive conversions by enabling merchants to easily create shoppable product videos using AI. VideoPoint's value proposition centers around efficient and cost-effective video production, particularly for merchants with large catalogs. It leverages AI to automate video creation, including avatar integration and product data incorporation, eliminating the need for complex video production workflows. While its rating is also a perfect 5/5, the significantly lower review count (15) indicates a smaller user base, likely reflecting its newer or more specialized nature compared to Mulwi's broader application to advertising and product discovery across external channels.
At a Glance
Mulwi | 200+ Shopping Feeds
436 reviews
VideoPoint Shoppable AI Videos
15 reviews
Detailed Overview
VideoPoint Shoppable AI Videos
Create on-brand videos for all SKUs using your product data, templates, avatars, and top AI models
Key Features
- AI Creator: your product data, templates, avatars, and top AI models in one chat
- 50+ AI agent templates. Use-case specific. No prompt engineering. Guided output.
- 20+ pre-made avatars, plus custom brand avatars from prompt or reference photo
- Bulk generate 100s of videos for every SKU across your entire catalog in minutes
- Instantly publish videos across your storefront as shoppable widgets to boost CR
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Mulwi | 200+ Shopping Feeds5/5 VideoPoint Shoppable AI Videos5/5 | ||
| Reviews | 436 | 15 |
Reviews Mulwi | 200+ Shopping Feeds436 VideoPoint Shoppable AI Videos15 | ||
| Core Function | Shopping Feed Management | AI-Powered Shoppable Video Creation |
Core Function Mulwi | 200+ Shopping FeedsShopping Feed Management VideoPoint Shoppable AI VideosAI-Powered Shoppable Video Creation | ||
| Key Benefit | Increased product visibility and sales across multiple shopping channels | Scalable, cost-effective video marketing with AI assistance and on-site integration |
Key Benefit Mulwi | 200+ Shopping FeedsIncreased product visibility and sales across multiple shopping channels VideoPoint Shoppable AI VideosScalable, cost-effective video marketing with AI assistance and on-site integration | ||
| Target Merchant | Merchants seeking to expand their reach through external advertising platforms | Merchants with large product catalogs looking to improve on-site conversion rates and customer engagement with video |
Target Merchant Mulwi | 200+ Shopping FeedsMerchants seeking to expand their reach through external advertising platforms VideoPoint Shoppable AI VideosMerchants with large product catalogs looking to improve on-site conversion rates and customer engagement with video | ||
| Ease of Use (Implied) | Likely straightforward setup for feed management | AI-driven tools suggest a potentially easier video creation process than traditional methods, but may involve initial setup of brand assets. |
Ease of Use (Implied) Mulwi | 200+ Shopping FeedsLikely straightforward setup for feed management VideoPoint Shoppable AI VideosAI-driven tools suggest a potentially easier video creation process than traditional methods, but may involve initial setup of brand assets. | ||
| Value Proposition | Broad exposure across various online shopping destinations. | Efficient video creation, enhanced product presentation, and improved customer engagement |
Value Proposition Mulwi | 200+ Shopping FeedsBroad exposure across various online shopping destinations. VideoPoint Shoppable AI VideosEfficient video creation, enhanced product presentation, and improved customer engagement | ||
Our Verdict
For merchants prioritizing broad market reach and driving sales through external advertising channels, Mulwi | 200+ Shopping Feeds is the stronger choice due to its proven track record and established user base. It enables businesses to efficiently manage and optimize their product feeds for various shopping platforms, maximizing visibility and driving traffic to their Shopify stores.
However, if the primary goal is to enhance the on-site customer experience, increase engagement, and improve conversion rates through video, then VideoPoint Shoppable AI Videos is the better solution. Its AI-powered video creation capabilities empower merchants to easily produce engaging video content for their product listings, ultimately driving sales and building brand loyalty.
Common Questions
Which app is better for small businesses with limited marketing budgets?
VideoPoint could be more beneficial for smaller businesses. AI-driven video creation reduces the cost of video content creation compared to traditional methods. Mulwi's effectiveness depends on advertising spend and ROI across external platforms.
Does either app require coding knowledge?
Neither app description mentions a need for coding skills. VideoPoint emphasizes ease of use with templates and AI assistance, implying a no-code solution. Mulwi likely provides a user-friendly interface for feed management.
Which app is better for stores with a large product catalog?
VideoPoint Shoppable AI Videos is specifically designed for handling large product catalogs. The bulk video generation feature allows you to create videos for hundreds of SKUs in minutes. Mulwi's usefulness with a large catalog is implied but less direct; managing feeds for many products requires a robust and efficient system, which it likely provides.
Do either of these apps offer a free trial?
The app descriptions do not explicitly state whether a free trial is offered. Checking the Shopify App Store listings for Mulwi and VideoPoint in 2026 is essential to determine current pricing and trial options.
Which app is better for improving SEO?
Mulwi indirectly contributes to SEO by increasing product visibility across various platforms and driving traffic to the store. VideoPoint's videos, especially if properly optimized, can also improve SEO by enhancing on-page engagement and providing rich media content that search engines favor.
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