Mulwi | 200+ Shopping Feeds vs Zoko: WhatsApp CRMfor Shopify (2026)
Mulwi | 200+ Shopping Feeds and Zoko: WhatsApp CRM, while both categorized under 'Selling online,' serve distinct purposes for Shopify merchants. Mulwi focuses on expanding product reach and driving traffic through shopping feed integrations, supporting over 200 platforms. Its primary strength lies in increasing visibility and driving sales through external channels. In contrast, Zoko offers a WhatsApp-based CRM solution, centering on customer engagement, sales, and support directly through WhatsApp. Zoko's advantage is personalized customer communication and streamlining the customer journey using a familiar messaging platform. Mulwi is geared toward merchants looking to scale their product visibility across a wide range of shopping platforms, especially those who prioritize driving traffic from external sources. Zoko caters to merchants seeking to enhance their customer relationship management by leveraging WhatsApp for direct sales, support, and marketing. The choice depends heavily on whether the merchant prioritizes broad product exposure or deep customer engagement through a conversational commerce approach. Both apps have received favorable reviews, but Mulwi has a higher rating (5/5) and a substantially larger number of reviews (436) compared to Zoko (4.7/5 and 248 reviews). This suggests potentially broader adoption and/or a more mature feature set within Mulwi's domain.
At a Glance
Mulwi | 200+ Shopping Feeds
436 reviews
Zoko: WhatsApp CRM
248 reviews
Detailed Overview
Feature Comparison
| Rating | 5/5 | 4.7/5 |
Rating Mulwi | 200+ Shopping Feeds5/5 Zoko: WhatsApp CRM4.7/5 | ||
| Reviews | 436 | 248 |
Reviews Mulwi | 200+ Shopping Feeds436 Zoko: WhatsApp CRM248 | ||
| Core Function | Shopping Feed Management | WhatsApp CRM |
Core Function Mulwi | 200+ Shopping FeedsShopping Feed Management Zoko: WhatsApp CRMWhatsApp CRM | ||
| Target Merchant | Merchants seeking to expand product visibility across many channels | Merchants focused on direct customer engagement via WhatsApp |
Target Merchant Mulwi | 200+ Shopping FeedsMerchants seeking to expand product visibility across many channels Zoko: WhatsApp CRMMerchants focused on direct customer engagement via WhatsApp | ||
| Primary Benefit | Increased traffic and sales through external platforms | Improved customer relations and streamlined communication |
Primary Benefit Mulwi | 200+ Shopping FeedsIncreased traffic and sales through external platforms Zoko: WhatsApp CRMImproved customer relations and streamlined communication | ||
| Integration Focus | Multi-channel shopping platforms (200+) | |
Integration Focus Mulwi | 200+ Shopping FeedsMulti-channel shopping platforms (200+) Zoko: WhatsApp CRMWhatsApp | ||
| Typical Use Case | Listing products on Google Shopping, Facebook Marketplace, etc. | Providing customer support, sending order updates, and driving sales through WhatsApp |
Typical Use Case Mulwi | 200+ Shopping FeedsListing products on Google Shopping, Facebook Marketplace, etc. Zoko: WhatsApp CRMProviding customer support, sending order updates, and driving sales through WhatsApp | ||
| Value Proposition | Maximize product visibility, drive traffic, and increase sales through various shopping channels | Personalized customer service, improved communication, and sales growth through WhatsApp engagement |
Value Proposition Mulwi | 200+ Shopping FeedsMaximize product visibility, drive traffic, and increase sales through various shopping channels Zoko: WhatsApp CRMPersonalized customer service, improved communication, and sales growth through WhatsApp engagement | ||
Our Verdict
For Shopify merchants looking to expand their reach across multiple shopping platforms and drive traffic from external sources, Mulwi | 200+ Shopping Feeds is likely the better choice. Its higher rating and larger number of reviews suggest it's a well-regarded and effective solution for managing shopping feeds.
However, if a merchant prioritizes building strong customer relationships through personalized communication and is heavily invested in WhatsApp as a primary channel, Zoko: WhatsApp CRM is the superior option. While its rating is slightly lower, it offers a targeted solution for engaging customers directly within a messaging app, streamlining support, and driving sales through conversational commerce.
Common Questions
Which app is better for beginners?
While the specific user interface details are unavailable, Mulwi's core function of setting up and managing shopping feeds might involve a slightly steeper learning curve initially due to the technical aspects of feed configurations. Zoko's focus on WhatsApp communication could be more immediately accessible, but depends on user familiarity with CRM concepts.
Which app drives more traffic to my Shopify store?
Mulwi, with its focus on shopping feed integrations across 200+ platforms, is designed to drive more traffic from external sources. Zoko primarily drives traffic from WhatsApp interactions, which would likely be a smaller but more targeted and engaged audience.
Which app provides better customer support?
Zoko, as a CRM focused on WhatsApp, is directly involved in customer communication and is therefore more likely to improve the quality and efficiency of customer support. Mulwi's impact on support is indirect, potentially reducing support volume by providing clearer product information on external platforms.
Can I use both apps together?
Yes, there is no apparent conflict between using both apps. Mulwi can drive external traffic to your store, while Zoko can engage those customers and provide customer service via WhatsApp once they arrive. They address different stages of the customer journey.
Which app is more scalable?
Mulwi is likely more scalable in terms of reaching a broader audience as it integrates with over 200 platforms. Zoko's scalability is tied to the merchant's ability to effectively manage WhatsApp communication at scale, which might require additional automation features or team expansion.
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