My Wishlist vs Wishlist by Squarefor Shopify (2026)
Both 'My Wishlist' and 'Wishlist by Square' offer wishlist functionality for Shopify stores, aiming to increase sales by allowing customers to save desired products. 'Wishlist by Square' appears to be the more robust and established solution. It boasts significantly more reviews (11) than 'My Wishlist' (1), suggesting a larger user base and wider adoption. While both apps share a perfect 5/5 rating, the higher review count for 'Wishlist by Square' lends more credibility to its rating. 'My Wishlist' focuses on basic wishlist creation, sharing via email, and email notifications. 'Wishlist by Square' offers more advanced features, including a one-click save button, automatic saving and tracking without customer accounts, customizable design, and analytics to track saved products and shopper interest. These features position 'Wishlist by Square' as a more comprehensive solution for merchants seeking deeper insights into customer behavior and more control over the wishlist experience. Its language support further broadens its appeal.
At a Glance
My Wishlist
1 reviews
Wishlist by Square
11 reviews
Detailed Overview
My Wishlist
Customers can easily create their wishlist and add products.
Key Features
- Create Wishlist
- Share Wishlist
- Email Notifications
Wishlist by Square
Boost sales with Wishlist features - let shoppers save favorites in a personal wish list
Key Features
- Let shoppers save products for later with a one-click Wishlist button
- Works without customer accounts — saves and tracks products automatically
- Customers manage saved items and add to cart from the Wishlist page
- Customize text, colors, icons, and placement to match your brand store
- Track saved products, Wishlist value, and shopper interest with insights
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating My Wishlist5/5 Wishlist by Square5/5 | ||
| Reviews | 1 | 11 |
Reviews My Wishlist1 Wishlist by Square11 | ||
| Ease of Use | Not explicitly stated, implied easy to use due to simplicity | Works out of the box, automatic saving |
Ease of Use My WishlistNot explicitly stated, implied easy to use due to simplicity Wishlist by SquareWorks out of the box, automatic saving | ||
| Customization | Limited to sharing via email | Customizable text, colors, icons, and placement |
Customization My WishlistLimited to sharing via email Wishlist by SquareCustomizable text, colors, icons, and placement | ||
| Analytics | None mentioned | Tracks saved products, Wishlist value, and shopper interest |
Analytics My WishlistNone mentioned Wishlist by SquareTracks saved products, Wishlist value, and shopper interest | ||
| Account Requirement | Not explicitly stated, presumed account creation required for wishlist | Works without customer accounts |
Account Requirement My WishlistNot explicitly stated, presumed account creation required for wishlist Wishlist by SquareWorks without customer accounts | ||
| Language Support | Not specified | 15 languages |
Language Support My WishlistNot specified Wishlist by Square15 languages | ||
| Value Proposition | Simple wishlist creation and sharing | Comprehensive wishlist with analytics and customization for sales boosting |
Value Proposition My WishlistSimple wishlist creation and sharing Wishlist by SquareComprehensive wishlist with analytics and customization for sales boosting | ||
Our Verdict
For merchants seeking a basic, no-frills wishlist app primarily focused on sharing via email, 'My Wishlist' might suffice, particularly if they prioritize simplicity above all else. However, given the limited information and extremely low review count, it's difficult to assess its reliability.
For merchants serious about leveraging wishlists to boost sales and gain insights into customer behavior, 'Wishlist by Square' is the clear winner. Its richer feature set, including one-click saving, automatic tracking, customization options, and analytics, provides a more comprehensive and valuable solution, justifying its likely higher complexity and potential cost. The significantly larger number of reviews also provides greater confidence in its performance and reliability.
Common Questions
Does 'My Wishlist' require customers to create an account to use the wishlist?
The description of 'My Wishlist' does not explicitly state whether account creation is required. It is presumed an account is required to maintain the wishlist, but more information is needed.
What kind of analytics does 'Wishlist by Square' offer?
'Wishlist by Square' tracks saved products, Wishlist value, and shopper interest. This allows merchants to understand which products are most popular and identify potential customers based on their saved items.
Can I customize the look and feel of the wishlist button with 'My Wishlist'?
The description of 'My Wishlist' does not mention any customization options for the wishlist button. Its focus is on simple creation and sharing.
Which app is easier to set up and use?
'Wishlist by Square' advertises being ready to use "out of the box", implying it is easy to set up. The simplicity of 'My Wishlist' may also make it easy to use, but the limited feature set suggests a less robust solution overall.
Does 'Wishlist by Square' offer support for multiple languages?
Yes, 'Wishlist by Square' supports 15 languages, making it suitable for stores with international customers.
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