Nabu for Google Shopping Feed vs Selling Pointfor Shopify (2026)
Nabu for Google Shopping Feed and Selling Point, while both categorized under 'Selling Online' in the Shopify app store, serve vastly different purposes and target distinct merchant needs. Nabu focuses on streamlining the connection between a Shopify store and Google Shopping, presumably enabling merchants to create and manage product feeds for advertising and sales on Google. Selling Point, on the other hand, directly addresses the challenge of migrating or importing existing gift cards and store credits from other platforms (POS systems, other websites) to Shopify, a crucial function for merchants switching platforms or consolidating operations. Selling Point boasts a perfect 5/5 rating, but based on only 45 reviews, making the rating susceptible to change. Nabu holds a strong 4.8/5 rating based on a much larger sample size of 467 reviews, indicating a more established and widely used application. Selling Point's key features revolve around bulk migration and import of gift cards, transformation of physical gift cards to virtual, and bulk generation for marketing promotions. The app's description explicitly highlights its intention to simplify the gift card migration process, removing the need for manual entry or developer intervention. Nabu is implied to simplify using Google Shopping, but lacks details on specific features beyond creating feeds.
At a Glance
Nabu for Google Shopping Feed
467 reviews
Selling Point
45 reviews
Detailed Overview
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating Nabu for Google Shopping Feed4.8/5 Selling Point5/5 | ||
| Reviews | 467 | 45 |
Reviews Nabu for Google Shopping Feed467 Selling Point45 | ||
| Primary Function | Google Shopping Feed Management | Gift Card & Store Credit Migration/Import |
Primary Function Nabu for Google Shopping FeedGoogle Shopping Feed Management Selling PointGift Card & Store Credit Migration/Import | ||
| Target Merchant Type | Merchants seeking to utilize Google Shopping for advertising | Merchants migrating to Shopify or consolidating platforms with existing gift card programs |
Target Merchant Type Nabu for Google Shopping FeedMerchants seeking to utilize Google Shopping for advertising Selling PointMerchants migrating to Shopify or consolidating platforms with existing gift card programs | ||
| Ease of Use (implied) | Potentially complex, depending on Google Shopping Feed requirements | Designed for easy, self-service migration within minutes |
Ease of Use (implied) Nabu for Google Shopping FeedPotentially complex, depending on Google Shopping Feed requirements Selling PointDesigned for easy, self-service migration within minutes | ||
| Value Proposition | Increased sales through Google Shopping | Time and cost savings by simplifying gift card migration; Enhanced marketing opportunities |
Value Proposition Nabu for Google Shopping FeedIncreased sales through Google Shopping Selling PointTime and cost savings by simplifying gift card migration; Enhanced marketing opportunities | ||
| Core Benefit | Automated product listing on Google Shopping | Streamlined gift card management |
Core Benefit Nabu for Google Shopping FeedAutomated product listing on Google Shopping Selling PointStreamlined gift card management | ||
Our Verdict
Choosing between Nabu for Google Shopping Feed and Selling Point depends entirely on the merchant's specific needs. If the priority is to leverage Google Shopping to drive sales, Nabu is the obvious choice, although further investigation into its specific feed management capabilities is recommended. If, however, the merchant is migrating to Shopify or already using Shopify and needs to transfer gift card and store credit balances from a previous system, then Selling Point is the clear solution, promising a quick and easy migration process. The higher number of reviews for Nabu lends more credibility to its rating, suggesting a more mature product, but Selling Point's niche focus and perfect score indicate it could be the better solution for the specific task of gift card migration.
For a new Shopify store not ready to manage gift cards, Nabu is the better recommendation in terms of long-term sales growth strategy through Google Shopping. But for any established shop migrating gift cards, the value prop of Selling Point can be immediately realized.
Common Questions
What type of business is Selling Point best suited for?
Selling Point is ideal for businesses that are moving to Shopify from another platform (like another e-commerce platform or a physical POS system) and have a significant number of existing gift cards or store credit balances that they need to transfer to their Shopify store. It's also valuable for those consolidating systems.
What are the benefits of using Nabu for Google Shopping Feed?
The main benefit of Nabu is the ability to easily create and manage a product feed for Google Shopping, which can increase visibility for your products and drive more sales through Google's advertising platform. It should also help automate the process of keeping your product listings up-to-date.
Is developer assistance required for Selling Point?
According to the app description, Selling Point is designed to be a self-service tool, eliminating the need for developer assistance. The app's goal is to allow merchants to migrate their gift cards in minutes, without requiring any coding knowledge.
Does Nabu offer any other features besides creating the Google Shopping Feed?
Based on the information provided, the primary function of Nabu is Google Shopping Feed management. While it may have other related features, they are not explicitly mentioned in the app description.
How do the costs of Nabu for Google Shopping Feed and Selling Point compare?
The provided data does not include pricing information for either app. To compare the costs, you would need to visit the Shopify App Store pages for each app and review their pricing plans and any associated fees.
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